Four Big And Small Business Secrets
Cleverly occupy the market blind spot
If the small business operators are passive to follow the trend, they may never be born. In fact, Economics The more developed and the more advanced the society is, the more refined people's needs are. In fact, there must be a gap between big market and large enterprises. It is very suitable for small businesses. Therefore, small investors should jump out of the inherent, narrow and intensive mode of thinking, grasp the operation rules of the market from a longer time and space, thoroughly study consumer demand and create a new way, and devotes themselves to the management of goods and services without me, which is a blind spot in the market. For example, we should manage commodities that match with the commodities of large stores, and develop new industries such as cleaning and pick-up services, and new fancy stores and night markets outside the three hundred and sixty lines, providing consumers with multi-level convenience services.
Don't take profits too seriously.
As the saying goes, "three points are good enough to eat, and seven points are enough to starve the dead." Profit is thin, but it is easy to form an advantage in price. Sales volume Take advantage of the losses caused by the price. Small business capital is rather limited, and most fear of backlog of commodities, capital can not be turned into dead money, the burden is heavier and heavier, which will affect the next step of operation, forming a vicious circle. Although small profits and quick turnover are clear, it is the most easily neglected business policy of small operators. Personality fraud in the market is mainly reflected in small companies and small traders, and ultimately harm and harm themselves, and become short-lived businesses.
Extra service
In order to promote sales, some businesses take a price war and take the road of small profits but quick turnover. Some give customers a return of their gifts, others do some raffle returns, others use the media to advertise, but they can do everything they can. But these commonly used promotional tools are often not very good. Mr. Yang, who runs the kitchen business, has come up with the trick of "buying kitchen appliances free of charge for wedding video", which has attracted many newly married couples to buy, and the business is much better than their counterparts.
Provide convenience for customers
Large capital enterprises operate heavily and keep small businesses in a small business. A well capitalized enterprise can distribute promotional advertisements through various major media, make use of its superior business environment, complete supporting commodities and services, and so on. Small operators generally operate daily necessities and are easy to establish stable contacts with customers. Therefore, the way of mobile sales and door-to-door delivery is often better able to cater for the needs of customers.
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