Interview With Quan Enterprises: Export Pformation Must Follow Quasi "Wind Vane".

Insufficient demand to upgrade product development channels

"Most of this year

Faced with the possible reduction of orders next year, it is imperative for export enterprises to do ahead of schedule in future market planning.

"Foreign buyers now pay more attention to the novelty and creativity of their products than to the price."

Guo said that more than 80% of the exhibits displayed in the Canton Fair were new ones, and a group of Chinese classical beauty exhibits were popular with customers because of their unique "Chinese elements". "The profits of ordinary products are very small, and the profit rate of products that start their own brands will be even higher. In recent years, enterprises have been actively promoting their own brands in Egypt and other Middle East markets, and have achieved positive results."

"If RMB will appreciate further next year, many enterprises will not be able to make orders for more than three months."

Chen, manager of a foreign trade company in Quanzhou, said that the unstable exchange rate made it difficult for enterprises to quote their customers. "If the price is high, the customers will be lost and the profits will be low. The small profits will be eaten by the renminbi and finally ended at a loss."

"In the short term, most export enterprises can ease the pressure of RMB appreciation by raising prices."

Chen believes that foreign buyers can not accept repeated demands for price increase. In the long run, to move to the domestic market and achieve "two legged" walking is a better outlet for export enterprises to deal with exchange rate changes.

"The west side is not bright, the east side is bright, the domestic market has developed to a relatively mature level, and foreign brands have seized the Chinese market, and Quanzhou export enterprises can not just focus on overseas markets."

The industry believes that enterprises can also change the way of quotation and other ways to deal with the appreciation of the renminbi.

In addition, we can make use of financial instruments such as forward settlement and currency options to prevent exchange rate risks, lock in the forward exchange rate timely and avoid the risk of exchange rate fluctuations, so as to ensure revenue.

Raw materials price increases, centralized procurement, "quantity pressure".

"In the face of the price rise of raw materials this year, we mainly procuring raw and auxiliary materials through collectivization," to reduce cost pressures with quantity and pressure. "

The relevant person in charge of a furniture export enterprise of our city introduces that every furniture export order has different requirements for raw materials. Usually, after the guest orders, the enterprise will choose the supplier with the most suitable price and quality, and send all the raw material orders to the same supplier, and strive for larger bargaining space through the big single way.

According to the insiders, clothing, bags and other industries can be replaced by replacing fabrics with little quality but cheaper prices, so as to reduce costs. "Powerful enterprises can solve the problem of price rise of raw materials by means of stocks upstream raw material production enterprises and independent research and development of new alternative fabrics."

Export pformation must follow the quasi "vane".

The Canton Fair is a barometer of China's foreign trade situation and a "weathervane" for export.

In addition to harvesting orders, the biggest achievement of participating enterprises is to see the direction of wind and determine the direction of product development and enterprise development strategy.

Foreign market prospects are unpredictable, the RMB exchange rate is unstable and the cost of raw materials is high. This is the three strong wind to Quanzhou's export enterprises.

In the face of the new situation, the enterprise's response strategy is "Eight Immortals crossing the sea", and whether it is effective or not remains to be tested by the market.

However, all the experts from different walks of life believe that the following two points deserve the attention and consideration of most export enterprises.

"Walking on two legs" -- the newly released 12th Five-Year plan pointed out the direction for export enterprises. China's economic development in the future will focus on increasing the income of the people. This will greatly stimulate the domestic demand market, and enterprises will keep a close watch on the business opportunities brought by the upgrading of consumption, thus finding the future cornucopia.

"Do not put eggs in the same basket" - the prospects for global economic recovery are not yet clear, but the emerging markets represented by the BRICs are developing strongly, and actively exploring new markets is a fulcrum for export enterprises to pry new growth poles.