Ten Taboos In E-Mail Marketing

If you want to effectively play the role of E-mail marketing, please pay attention.

1. spamming

Some experts suggest that there are two constant rules for unauthorized e-mail: first, do not send; second, if you intend to do it only once, please refer to the first one.

Using e-mail marketing tools, you can only send people who have previously been approved (there are many ways to get the addressee's permission, such as membership, mailing lists, newsletters, etc.).

2. no theme or theme is unclear.

The theme of e-mail is the earliest information that the recipient can see. Whether the content of the message can be noticed or not, the theme plays a very important role.

The theme of the message should be concise and concise so that the recipient can decide whether to continue reading the content of the mail.

Some people are smart enough to think that the theme of originality is more noticeable, and that the theme and content are irrelevant.

Three examples:

(1) no response from the subject recipient: who is the sender? No, delete the email.

(2) topic: old friend, Hello! The recipient's response: which old friend? I don't know. Oh, it was an advertising email! What is this friend? It must be the one that slaughtered.

(3) theme: reply: please help me find xx quot; the recipient's response: it seems that I sent you an email! It must have been promoting your website.

The message is: Xiao Wang: you want to find out the information about XX. I found it for you. The address is http://... Obviously it's an advertisement mail, but it just pretends to be a wrong email. Who is it, you!

3. hide the sender's name.

This kind of email gives people the feeling that the sender is doing something shameful. Otherwise, why are normal business activities afraid to leak out their true colors? How high is the credibility of such an email? There are also some emails that send the sender to the American general, your friends, beautiful girls and so on.

In fact, no matter how you disguise, your hair address will be conveniently checked out.

Launching online marketing activities is still based on honesty.

4. the content of the mail is complex

E-mail propaganda is different from print advertisements such as newspapers and magazines. The larger the space, the stronger the strength and boldness of an enterprise can be.

E-mail should strive for concise content and express your request with the simplest content. If necessary, you can give a detailed link (URL). If the recipient is interested, he will take the initiative to click on the content of your link. Otherwise, there will be no more value in the content, which will only cause the resentment of the recipient.

Moreover, for those free mailboxes users, because of the limited capacity of space, too large mail is definitely the preferred object to be deleted.

According to experience, each email should not exceed 7K bytes.

5. the content of the mail is in the form of attachments.

Some of the sender saves the picture, and inserts one or more files of different formats as attachments into the contents of the mail, which saves them, but brings great trouble to the addressee.

Since the operating system and application software used by everyone are different, the contents of the attachments may not be opened by the recipient. For example, your appendix is a document in POWERPOINT format, and I do not have such a processing tool. What is the value of your attachments? And even if you have the same application software, people who have used experience know that it is troublesome to open an attachment, especially if you are not interested in the email. Then it is better to use the plain text format to arrange the content in the correct part of the mail. Unless you insert pictures, sound and other information, please do not use accessories! {page_break}

6. frequency is too frequent.

Research shows that the same content of mail is sent 2-3 times a month.

Do not erroneously believe that the higher the frequency of sending, the more impressive the recipient will be.

Too frequent post quot; bombing will only annoy people. If you send a few identical emails a week, you will be blacklisted, so you will lose those potential customers forever. Your E-mail marketing plan can only be a loss making call.

7. no target positioning

Maybe your email address is collected from the Internet, maybe bought from others, or deduced from a certain rule. In short, after getting these resources, no matter (actually can not know) whether it is their target audience, just sending spam messages without distinction, such marketing is effective.

8. mail format confusion

Although there is no uniform format for e-mail, as a commercial letter, it should at least refer to the format of ordinary business letters, including the name of the addressee, the body of the message, the signature of the sender, and other factors.

We can often see such an e-mail: our company is a XXX enterprise, quality and price concessions, welcome to buy.

Such an email is short enough, at least it can be understood as a lack of respect for the recipient. If you receive such an email, will you buy the other party's product?

9. do not reply in time.

One of the signs to evaluate the effectiveness of E-mail marketing is customer response rate. It is certainly a good thing to have a customer response, and it is time to reply to the sender.

But not every company can do that.

It can be imagined that a potential customer sent you an enquiry about the product. He must be eagerly awaiting the reply. If he has not waited for two days, he will not be patient enough to wait. He may have become your competitor's customer.

10. raise the price for active customers.

Open your inbox and find an order letter from a customer. If you think the customer is choosing your product, you can ask for a high price. You are totally mistaken! Because in the open Internet market, there are always many suppliers of similar products. Generally speaking, customers will send the same inquiry letters to multiple manufacturers at the same time. He will compare the performance and price of each product. If your quotation is high, you will never win this customer!

Compared with face-to-face quotations, the price quoted by E-mail is quite passive, the email sent can not be changed, and the price situation of competitors can not be detected. It is even more impossible for you to see the response of customers to make flexible quotations.

Therefore, to provide customers with the best quality products and the lowest price is the only magic weapon for success.