UNIQLO Will Set Up A Global Flagship Store In Southeast Asia

Japan's Kyodo News Agency reported that UNIQLO is keen to become a global leader in clothing sales, and will focus its efforts on Southeast Asia, including the opening of its first retail outlet in Taiwan last month. In the future, it will also set up stores in Thailand, Vietnam and Indonesia.

Ryui Masa said that if it goes well, UNIQLO will take the lead in the next five or six years. He also optimistic that the sales of UNIQLO will exceed Sweden's "H&M" and Spain's "ZARA" brand.

Supplement:

UNIQLO, a famous Japanese clothing brand, opened in Taipei in October 7th. It attracted 150 thousand people to visit. On the same day, the network generated 600 thousand users' traffic. Many consumers and netizens believed that the key to success lies in their superior quality and low price.

The success of UNIQLO in Japan is, of course, some people think that the key to its success lies in the proper use of network characteristics and marketing planning, which led to the unprecedented performance of the opening day. Some people also put forward different opinions that there is no new design and praising quality in the cheap products of today's clothing market in Taiwan, and good products are too expensive.

The two statements are correct, but from the perspective of market supply and demand, the latter is more realistic.