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The Target Customer And Location Of Local Customs Bar

2010/11/5 10:33:00 118

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The profit of operating a bar is quite high, and the profit rate is generally above 40%. This is the main reason for attracting people to join the business.

However, if funds are not strong enough, operating bars will be difficult.

Many bars in Guangzhou, Shanghai, Shenzhen and other cities opened soon, and although they were luxurious in decoration and high in equipment, they always failed to attract customers.

The main reason is that

unique

The number of bars is too small. It is nothing more than a luxurious western style decoration. It is not a coffee shop, but a counter selling drinks and refreshments.

It seems that I always feel the same way when I look at it.

The bars run by small capital are much smaller because of their small scale and fierce competition.

The local style bar is put into small, internal layout is full of personality, simplicity contains rich traditional culture taste, and has great attraction for guests.

Tired of the fashionable and tired of "modern style" people, the nostalgia of the heart is always on the verge of attack.

In downtown Guangzhou, there is a bar that looks like old fashioned dregs.

ground

The stone slab, the wall hung bamboo hat, the ceiling ceiling fan, and the old windmill with threshing grain. The stool is a small bamboo stool. The whole bar looks like the old house in the old country.

However, its business is surprisingly good, and foreigners are also attracted by it.

Target customers

Most of the bars are young people, most of whom are male.

Female sex

It's not, but very few, to go to bars with old people alone.

Especially for women, they are rarely seen by themselves. They are mostly accompanied by heterosexual friends.

Although young men are frequent bars, young men also like to patronize.

Speaking thoroughly, the customers of the bar have the taste of "collective consumption", and they are mainly young and middle-aged under 45 years old, and have certain cultural accomplishment.

Location selection

The deluxe bars are located in the vicinity of busy downtown, entertainment city or large commercial center. These areas are large and easily tainted with commercial atmosphere, but the shops are not high enough to be accepted by the small operators. The local style bar mainly attracts customers according to the unique style and personality. Therefore, the location does not necessarily choose the Cultural Palace, which is adjacent to the colleges and universities.

Parks, cinemas and restaurants near the street are suitable for setting up local style bars, and even a large traffic hub in the suburbs.