A Detailed Clothing Store Plan

Why do people become poor? Why are organizations aging? One of the most important reasons is fear from mentality. One is fear of failure, and the two is fear of success.

If we want to succeed, the first thing we need to do is to lower your high head and learn from others.

Only with the source of water can we increase the wisdom and strength of struggle and gain the true and true knowledge of life and life.

Nowadays, some people think of millions of investment when it comes to doing business. They also invite professionals to do market research and business plans. In fact, personal small investments and small businesses can make money, and the market risk is also small. The key is to have an entrepreneurial enthusiasm and measure.

It is the only way for most successful businessmen to start small businesses.

Engaged in numerous activities

I. overview

Some people say

Two, process

Market analysis - Business District Survey - site selection - Decoration - opening preparation - opening.

Analysis:

1, consider the clothing store as a new store, in order to reduce rent, reduce the cost, the shop area is less, so decide to rent about 10 square shops.

2, there are two prosperous areas, but the brand must be in the street.

Only in this street can shops find business atmosphere.

3, it is necessary to operate a comprehensive store to suit local conditions.

To cover the second line, three line brand, accessories and so on.

Site selection:

Opening a shop is a popular way of investing and managing money nowadays.

Indeed, if you open a shop as a boss, if the business is in an ideal state, you can not only keep your property in value, but also get a sense of accomplishment in your mind.

Therefore, there are more and more people who are concerned about and set foot in the shop.

If you want to open a shop, you can't choose to shop.

Experts once pointed out: finding an ideal store, your shop business is half the battle.

It is not too much to say. Starting a shop is different from running a factory, and the retail business mode determines the choice of its storefront is crucial. It often determines the success or failure of the business directly.

So how can we choose an ideal store? People who have plans to shop may wish to refer to the following practices.

The first step is to choose lots and storefront.

The following key points should be grasped in choosing a business location.

To grasp the "passenger flow" is the principle of "money flow", which opens up shops in busy areas and bustling places. The probability of success is often much higher than that of ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods you sell or provide services can meet the needs of consumers, there will be good results.

There are many areas with larger traffic volume: 1. The commercial center of the town (that is what we usually call "downtown"); (2) the vicinity of the station (including railway station, long-distance bus station, passenger ferry terminal, starting point and terminal station of the bus); (3) the hospital gate (with a large hospital with a large inpatient department); 4. School gate; 5. Vigorous tourist attractions; 6. The gate of the large wholesale market.

Using the "Duo long city" effect, we may as well listen to the consumer's view: a company's white-collar Miss Lu is a large consumer of flowers, often giving flowers bouquet to customers and friends.

She said that except for a special hurry, she would probably buy flowers near a flower shop. Most of the time she went to the stadium road to buy it, because there were more florists, a wide variety of colors, and a larger choice; in Jiangmou, a college teacher, she always liked to buy clothes at Dongpo Road, Wulin Road and other clothing store intensive places. She thought that besides shops, there were more than three shops, and it was easier to start prices.

Therefore, do not worry about the competition of the same industry, once the more open business, the more open the more open, it will produce the effect of aggregation, easy to expand the impact, cohesion, and form a "XXX professional Street", business must be easier to do than the single horse.

Note that the choice of business location is closely related to the business location and potential customers. All sectors of the industry have different characteristics and consumption targets. The prime location is not the only choice. Some shops open in the downtown area, rather than in some relatively remote areas, such as selling small shops of salt, vinegar, and vinegar. The business in the residential area must be better than that in the downtown area.

Therefore, it is necessary to determine the location of the shops according to the different businesses and projects. Choosing the right store is not the more lively place, the better. The key is to act accordingly.

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The second step: further investigation.

After a preliminary selection of the location of the shop, a further thorough investigation should be made. After making some investigation and analysis of the relevant situation, the party will decide whether to place the final position.

The following aspects are mainly examined:

The situation of the shop itself: Ronaldo, who opened the audio and video products shop, has recently put down a store from other people's hands. The shop area of 15 square meters is located in the sub prosperous area. The daily flow of people is also very impressive, but the rent is very cheap. Only 800 yuan per month, Ronaldinho thought that he had picked up the cheap and secretly enjoyed it.

Unexpectedly, it took more than ten thousand yuan to decorate and stop. It was less than a month after the grand opening.

It turned out that the home through the internal relationship that the store sooner or later to be demolished, then came to a golden shell, and got a ticket to slip away.

Therefore, before hiring a store, we must make a careful investigation of the storefront.

The background of the landlord: some people are eager to find stores, and search the streets. Sometimes they can find several stores that are hanging with the word "pfer". They can not wait to negotiate with them, pay the deposit or even rent.

In fact, this practice is very hasty and easy to bring a series of sequelae.

If you really look at the storefront, you'd better hear the real landlord (the owner of the property right) from the side and understand the background basically.

Generally speaking, it is better to talk directly with the real landlord. If the landlord indicates that he has already rented the contract right and is unwilling to intervene again, you will have to negotiate with the current owner.

In addition, once the talks are successful, attention must be paid to the formal agreement and the requirement to change the name of the leaseholder to the owner of the property.

Competition in the same industry is mainly about the performance and the price level of goods.

Inspecting the business performance of similar stores in the same area, we can preliminarily calculate the profit situation that may be generated from the store, and examine their commodity price level in order to determine their future commodity prices accordingly.

These are all very necessary.

Passenger flow "passenger flow" is the "money flow". The investigation of passenger flow condition can not only make you feel confident about the future business situation, but also provide a scientific basis for you to decide the marketing focus in the future.

The status of passenger flow mainly investigates these contents: (1) the vicinity of the unit and residence, including the number of residential buildings, government offices, companies, schools and even other stores (which are likely to become frequent customers); 2. The structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; 3. The peak season of passenger flow.

For example, shops near the school should take into account the winter and summer vacation. The stores in the concentrated areas of the agencies and companies must master their commuting hours, and the storefront near the station should find out the regularity of the passengers' peak season. These are all important basis for setting your business hours.

The third step: get the shop front as soon as possible.

Once you find the ideal storefront, you must make a prompt decision and get the shop quickly. If you miss the shop, you will lose your chance.

How to get the storefront? Negotiations are naturally crucial.

For a good shop, the rent is often the biggest fixed cost. Before you can bargain with the landlord, you should first have a score in your own mind. First, decide the highest price you can accept. The price must be: (1) you feel you are confident that you can afford it.

In particular, if we have to pay a few years' rent, we should see if we have the ability to pay. Second, the budget is estimated to be money earnest.

Then, according to the maximum rent price set by the owner, comparing the rent price given by the landlord, it will be easier to negotiate after bargaining.

There are many ways to pay the rent well. Generally speaking, there are three kinds of payment: monthly settlement, regular payment and lump sum payment.

If the landlord, in addition to the fixed monthly rent, but also according to your operating conditions to share a certain percentage of profits, the monthly settlement method can be used, so that the settlement can be settled in time, so as to avoid prolonged delays and increase the difficulty of calculation. The two sides will be more satisfied. Some of the facade houses will be rentable after one or two years' rent, and then continue to rent. Then the rate of increase will be increased year by year at a certain rate. Under such circumstances, the best way to pay rent is to pay once every six months or a year, so once you have new stores or intention to change jobs, you will not lose the guarantee.

Another store is long term fixed rent, one rent is ten years and twenty years, if you have enough funds, and look at the shop you choose, you can also pay the rent of ten years and twenty years in a lump sum, so that you can avoid the danger of being dug out by someone else at a high price, and can not be affected by the rent increase, saving lots of rents, because in the long run, the overall rent of the facade is on the rise.

In addition to talking about rents, we should pay attention to negotiating additional conditions, which will save you a lot of expenses.

First, before you rent, you should know clearly the existing situation in the storefront, including the status of decoration and equipment, and then ask the landlord to carry out a basic renovation of the facade before leasing, such as dismantling the equipment and decoration that has already been scrapped and can not be reused, making basic repairs to the roof, floor and walls of the storehouse, purchasing or repairing the water and electricity facilities, or requiring the landlord to bear the corresponding expenses, and deduct the rent in the rent.

In short, try to save money.

At the same time, you can ask for a deposit without negotiation.

In some golden areas, the deposit for the front door is often quite impressive. Although the money will eventually be returned to you, if you keep on operating, the money will be put to death. For the nervous business people, this is also a great burden. If we talk about it well, it will be completely undone.

In addition, negotiations can be made to delay payment of the rent.

Try to lower the rent of the initial period. After a period of time, the business will go on the right track and pay the standard according to the standard.

As long as you listen to the landlord and listen to the landlord, and take the initiative to limit the extension, some reasonable landlords will agree. This can also reduce the financial burden for the early stage of the business.

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Three. Cost budget

1, budget (investment amount of around 2000 yuan to do market analysis survey [mainly in Guangzhou, Dongguan, Shenzhen area popularity and purchase quotes] advance payment 6 months shop rent, 3000 yuan / month total 18000 yuan total 20 thousand yuan.

(1), decoration:

A, lamps and lanterns, whole body model X3, half body model X2 1000 yuan.

B, store decoration 1800 yuan (about 10 square).

(2), the first batch of products was pferred to 12 thousand yuan (3 grades), including 65% of the middle and top grade, 30% of the middle grade, 5% of the special items, and 5% of clothing accessories.

Four, business effect analysis:

A) after a year's sales, the cost of investment is basically recovered, calculated at monthly sales of 10 thousand (total annual turnover of 120 thousand yuan, excluding product cost).

The product discount rate is different, no detailed description here), about 60 thousand yuan, gross profit is 60 thousand yuan, annual cost:

I. shop rental: 3000 yuan / month *12=36000 yuan / year

Ii. staff salaries: 1 people (shopping guide 1) 1000 yuan / month *12 months *1 people =12000 yuan, royalty: 3600 yuan / year 3% Commission, the total wage: 15600 yuan.

III. business tax and so on: 1800 yuan / year.

IV. utilities and telephone charges: 500 yuan / month *12 yuan =6000 yuan / year.

V. advertising investment: 2000 yuan / year

The total annual cost is 25 thousand and 400 yuan, and the annual net profit is 6-2.54=3.46 yuan.

B) second year income calculation: monthly net income is: 34 thousand and 600 yuan /12 month =0.288 million yuan.

The success or failure of storefront depends on management and sales. If these two aspects are well managed, the profit will not be far away.

(1) exclusive store management system

In order to standardize the management of franchised stores and reflect the brand image of exclusive stores, the management system is specially formulated.

1, shopping guide should be guided by clothing regulations.

2, two times a day cleaning, every morning and evening, during the business hours to keep the store and store clean.

3, every Tuesday, six model clothes change once, every Monday high cabinet goods exchange once.

4, hospitality must be enthusiastic, careful and earnest.

5, please save electricity, open the indoor "outside hole lamp" and "wall lamp" in the daytime, and add "lighting models" in cloudy days.

Every evening, indoor and outdoor hole lights, lighting models and outdoor lanterns are opened, and "sign spotlights" are opened from 20:00 to 22:00.

Do Not Waste Water.

6, save telephone charges, do not call more than 5 minutes each time.

The maximum monthly telephone fee is 100 yuan / month, and more than part is shared by shopping guide.

7, every day must take inventory of goods. If goods and promotional products are missing, they will be jointly charged by the shopping guide. The goods will be compensated according to the retail price. When the goods are pferred, the amount and the authenticity must be checked. If the shortage and counterfeit money are found, it will be borne by the shopping guide.

8. If you want to quit your job, you must inform it one month ahead of time and agree to resign.

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(two), code of conduct and work points (10 points for full marks).

Five, shop management and shopping guide training:

Terminal sales are ultimately guided by purchase, guided by training and not guided by training.

1, cleaning is not clean, buckle 1 points.

2, 1 points are not polite.

3. The check list is not fully written and deducted 1 points.

4, be late, leave early and deduct 1 points.

5, the goods are not orderly, deducting 1 points.

6, the model changed underwear for three days, and did not perform 1 points deduction.

7, high cabinet goods are exchanged once a week, and no 1 points are deducted.

8, the lack of money, the situation of counterfeit currency deducted 1 points.

9, do not save electricity, water, telephone deduction of 1 points.

10, during business hours, talk about private affairs, hip hop, chat, no executive rotation, 1 points off.

11, hospitality is not serious, not enthusiastic 1 points deduction.

12, the number of monthly leave more than 3 times 1 points deduction.

Note: 6 points pass, if fail for 2 consecutive months, then automatically dismiss.

(three) shopping guide language

1, customers close to the store, first greeting "welcome to come, please take a look at (Putonghua)!"

2, when the customer's eyes stay in a certain style, introduce the product's function and style selling points, and suggest that they try out "elder sister / miss, this style is the most popular style this year, with the advantage of certain, someone has bought it, it's very suitable to wear it, you try it on."

And take the initiative to ask the code number, and take the goods down to the customer.

3, try clothes on clothes that customers are interested in: "according to my experience, please believe me, this style and color are very suitable for you. Try it on."

4, if a customer chooses a garment, praise her eyes promptly.

"Big sister / miss, you have a very good view. You chose the best selling style of our company. I'll wrap it up."

5, do not ask customers how they feel after trying on them. They should take the initiative to say, "you wear this style and wear it very well."

6, cash in cash should be sung, sung, sung, and paid: "the total charge is 100 yuan, and 12 yuan, thank you!"