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Japanese Companies Use Traditional Technology To Activate The European Market.

2010/9/28 16:12:00 114

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PV international held in Paris in September this year.

Fabric exhibition

(Premiere Vision), there are 5 new exhibitors in Japan.

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Nagawa Tadao, a SEIREN company, said that under the harsh environment of the European economic downturn and the appreciation of the yen, all the exhibitors in Japan brought "nothing in the world", that is, the unique products.

Traditional technology is fully displayed.

Japanese cotton cloth, which is based in Okayama, is exhibiting.

Denim fabric

Persimmon color, Ben LAN and other grass dyeing process, and hand spinning style yarn to form its product characteristics, through these main products to display Japanese style and craft.

Among them, the world-famous Japanese "Selvedge" is also the main product of this time.

The company unveiled the cowboy exhibition at the PV exhibition. Now the company's product export rate has exceeded 30%, and the next plan is to make persistent efforts to achieve 50%.

Located in Fukui's fabric business, Ping Jing fabric has 114 years.

Spun silk

Textile technology is a family name old brand textile enterprise.

At the PV exhibition, they brought their own computer jacquard technology.

The process uses only 5 primary colors, black and white, to display rich colors.

At the same time, the fabric is improved on the basis of kimono fabric technology, and all the warp threads are cut off after weaving, forming the velvet.

The fabric takes into account both the visual effect and the light and crisp character of the suede material.

Longding, Osaka's newly established overseas strategic brand, "COTO", is promoting traditional Japanese craft products.

Since the official launch of the PV exhibition in New York in July this year, it has also participated in the PV Paris exhibition and plans to exhibit it at the Shanghai PV exhibition in October.

At the PV exhibition in New York, the brand exhibited fabrics with unique characteristics in weaving, weaving, color and texture, and attracted much attention from many buyers.

In addition to the comprehensive introduction of "Viscotecs", SEIREN has also brought warm functional fabrics, ultra-thin fabrics made of different yarns of sectional elasticity, and no sewing materials such as "PRIMORDIAL".

K Line, based in Fukui, has introduced "lighter looking" fabric products on the basis of yarn dyed fabrics.

The visual weight of the Melton Wool fabric is about 800 grams / meter, but the actual weight of the fabric made of fabric and composite technology is only 200 grams / meter.

At the same time, the high elastic super thin Hua Dane and Kyupura interlacing series are also the main products of this exhibition.

In January ~5, Japan's exports to the EU were $300 million, up 14% from a year earlier.

Among them, textile exports amounted to 54 million 600 thousand US dollars, achieving a 8% growth.

Affected by the trend of European economic development and the appreciation of the yen, the future export prospects are not very clear.

Therefore, the advantages of new product development with Japanese characteristics will be the key for Japanese enterprises to further develop the European market.

The duration of the meeting will be shortened by {page_break}

The PV exhibition in Paris this autumn shortened the day of the day, exhibiting a total of 682 enterprises from more than 30 countries.

The overall size of the exhibition is the same as that of PV last year, an increase of 5.7% compared with the spring PV exhibition in February this year.

Among them, there are 321 exhibitors from Italy and 27 exhibitors in Japan.

The first exhibitors included 31 Enterprises in the UK, DORMEUIL and SEIREN in Japan.

The PV exhibition first set up the cowboy area "Atelier Denim".

In the area, there are Japanese cotton fabrics, Kuroki, Jilin fabrics and other Japanese enterprises, and also attracted 14 brands from Turkey and Spain brands.

Philip Paaske, the sponsor of PV exhibition, mentioned the definition of the denim exhibition area. "This is not only a professional standard for jeans, but also a place full of artistic creativity."

In terms of service provision, the 6 venues of the PV exhibition are equipped with a procurement guide service.

The environment - oriented "environmentalists" and "children's clothing" were provided in two areas.

This year's PV awards have added a total of 5 awards to the The Special Woolmark, which is working with Australian Wool Innovation Limited (AWI).

Ennio Capasa, founder of "Costume National" in Italy, as the chairman of the award jury, announced the winners list at the closing day of the exhibition.