The Spirit Of "Free And Free Athletes" And The Spirit Of Corporate Culture Have Made Nike's International Footwear Brand Status.

November 5th, as we all know, International footwear industry Tycoon Nike Founded in 60s, Phil Nate, chief executive of the company, decided that high quality running shoes would be marketed and launched a revolution in shoemaking. By 80s, he was red hot again. Gym shoes The company has become a marketing machine. Since 1986, the stock yield of the company has increased by an average of 47% per annum. During the period from 1986 to 1996, fortune ranked the top 10 in 1000 companies in the United States. At present, the company has become a sports machine, hosting golf tournaments, and selling sports equipment and clothing.

So, have you ever wondered why Nike can do this to become an international shoe brand famous at home and abroad? In fact, this is closely related to its corporate culture.

"Sportsmanship, performance, free and easy athlete spirit" is Nike's pursuit of personalized corporate culture. This distinctive corporate culture is the creation of an anti traditional corporate image by Philip Knight, the founder of the company.

Nike was a blue ribbon sports company when it first started. It was created by simulation based on a paper written by Nate at Stanford Graduate School of Commerce. Nat's random collection of track and field athletes and sports fans is written in the article. They have a common goal in their minds: to beat Adidas, and let more and more athletes wear Tigers, Tiger's high quality and low price running shoes.

As the founder of the company, knight has never ceased personal struggle and business ethics throughout the operation of enterprises. After NAT was elected to the Oregon University track and field team and became a professional long-distance runner, his passion for sporting goods was worn away. Later, he worked as an accountant in Poland Pricewaterhouse for 5 years, and his business sense was cultivated at that time. Bill Bauer, a legendary Oregon athletics coach, always makes running shoes for his star sportsmen. He told NAT that a track and field team was made up of individual players, and that each person must constantly improve his or her performance. The inspiration from Pricewaterhouse is that "commercial behavior has the most basic principles". The history of Nike is the process of continuous dialogue between the above two creeds. It is the process of coordinating the individual's spirit of struggle with business constraints. Knight and Ballman co founded the blue ribbon and renamed Nike in 1972. Since then, it has started designing shoes with the company's trademark and producing it in Asia. {page_break}

Never ending is Nike's corporate culture. At that time, the dominant position in the American sports shoes market was Adidas, Puma and Tiger. In the early 70s, jogging fever began to rise, and millions of people began to wear sports shoes because they were not only comfortable, but also a symbol of health and youth -- this is the image most people aspire to, and sports shoes will soon become popular. But the "iron triangle" headed by Adidas has not grasped this trend. Nike has run into it. In 1974, coach Bowerman fiddled with a urethane rubber in a baking waffle mold and made it into a new sole. The soles are "walnut biscuits", and sole and small rubber nails make it more elastic than other popular shoes. This seemingly simple product innovation has promoted Knight's career, and the product has quickly opened the market. Nike's sales window in 1976 has surged to $14 million in the previous year's $8 million 300 thousand.

Nike developed like wildfire. The company spent a lot of money on developing new style running shoes. By the end of the 70s, Nike had nearly 100 researchers, many of whom had degrees in biology, chemistry, experimental biology, engineering technology, industrial design, chemistry and a variety of related leaders. This strong research force has developed more than 140 different styles of products, many of which are the most innovative and state-of-the-art in the market. These styles are designed according to different foot types, weight, speed, training plan, sex and different technical level. These products of different styles, different prices and multiple uses attract thousands of runners, making them feel that Nike is the most complete manufacturer of running shoes. Millions of runners of all kinds and abilities have this idea, which is a very attractive image in a developing industry.