The Down Repair Shop Is Overcrowded: Business Is Too Hot To Drive Customers Out.

This down jacket renovation shop opened in September this year, because the pattern of the semi finished product refurbishment is very popular.

Ms. Cui, a fan of the shop, told the author that she had renovated 16 down coats for her relatives and friends this year.

Ms. Cui told me that everything is going up this year, and the price of the down garment is far too high. The down coats in the shopping center often need about 1000 yuan, but this new down jacket only needs about 200 yuan, and there are more than 100 styles to choose from.

Like Ms. Cui, Lin Lin, a 68 year old citizen, is also looking for a new down jacket.

Uncle Lin told me that the price of the down jacket in the shopping mall is not high, but the style is very old. It is not suitable for the elderly to have a good look.

"This refurbished down garment has many styles and numbers, and the inside is all in its own down jacket, and it is also easy to use."

100% is the cause of the rise in down price

Yue Changyu told me that since the beginning of last year, the semi finished down garment has been refurbished in Shenyang, but it has not been very warm. This year, the business of the down jacket renovation can be described as "hot".

Yue Changyu said that when the shop opened in early September, a down jacket was produced.

Li Pinxuan, manager of Bosideng's official flagship store, told me that the down sale of semi finished products this year is so popular that it is mainly because of the high price of large brands of down garments in shopping malls, which has scared some consumers away.

Mr. Zhu, director of the China feather and down industry association, told the author that the downfall of the down jacket price is the eiderdown.

"Down to less than 100 thousand yuan a ton in previous years, this year rose to 200 thousand yuan per ton.

Coupled with the increase in labor costs and fabric costs, the price of down garments has generally risen by 30%-40%.

Franchisees go to manufacturers to "grab" goods.

Miss Cui, a semi finished product brand agent in Cangzhou, Hebei, told the author that she was worried about not finding franchisees, but now she is worried about ordering too many phone calls from the franchisee.

"At present, the goods in the factory are very tight. They are not very good. They can't get the goods at all."

Miss Choi's remarks were endorsed by Lee, the franchisee.

He opened a shop in Taobao, mainly engaged in Bosideng and other brand down clothing, but also sold several brands of semi finished products.

"This year, the finished products are generally sold, but the sale of semi finished products is quite popular. Now the situation is many orders, but they are always out of stock."

And the leader of a semi finished product manufacturer in Yancheng, Jiangsu also revealed to the author that their products were sold out this year.

"You don't believe it. Last year, franchisees from all over the world came to our warehouse to pick up the goods, but this year they are" grabbing "goods.

Every time we produce a batch of goods, we are divided up by the dealers waiting there without waiting for storage, and now there is no store left. "

As seen on Taobao, hundreds of sellers of "down products" have been sold on Taobao this year.

The seller's "warm air" told me that this year, she pushed the "down products", acting several brands, and the result was surprisingly good. Some good styles were always out of stock.

Joining: down jacket renovation shop must be rational.

"No sewing technology is needed, the agent down shop refurbished shop makes 100 thousand easy money a year".

Some promotional slogans produced by some semi finished products are everywhere.

Some people who are thinking about starting a small business are seeing the hot business of the semi finished products refurbishment business.

"In one year, the renovation of semi finished products in Shenyang has increased from more than 20 last year to more than 200 this year."

An insider told the author.

Mr. Zhu, director of the China feather and down industry association, told the author that there is a certain risk in the renovation of semi finished down garments. If people wish to join, they need to be treated rationally.

"This year's semi-finished down garment renovation business depends largely on the weather changes, for example, this year's rumor has" a thousand years of extreme cold ", then the down jacket processing business is naturally hot.

If it is warm winter, it is not.

This shows that the down jacket renovation is not a long-term profitable project.

And semi finished down clothing processing is mostly small and medium-sized manufacturers, technical skills are not known, once the appearance of fleece situation, can only eat bitter fruit, the gain is not worth the candle.

Li Pinxuan also believes that the brand of semi finished products should be cautious. "The semi finished products of the down garments are mostly produced by some small and medium-sized garment manufacturers, and the quality of clothing is not good. The franchisees should choose those enterprises with relatively strong strength and large scale, and have to make field trips."