Promotion Or Gimmick? Consumers Should Be Cautious When Facing Discount.

During the season, many clothing businesses are doing business.

3, the reporter came to Xiaolan Daxin Xindu recondor, the third floor was mainly clothing.

According to the reporter's visit, most of the merchants are selling slogans with seasonal promotions, marking 35% off, 50 percent off, 65% off, 80 percent off, etc., and more businesses are directly marking 90 percent off promotions.

The reporter entered a men's clothing store promoting "90 percent off" promotion, and found that in 90 percent off products, a more ordinary wool vest was priced at 1388 yuan.

The clothing store attendant explained that the discount items were in stock and the discount rate was relatively large.

When asked about the pricing standard, the waiter said, "the price is determined by the commodity, and the price of the different commodities is not the same".

The reporter then walked into a women's clothing store, and the clothing store also played the slogan of promoting sales of goods 70 percent off.

Reporters also found that the discount stock prices were also sky high, and some even higher than the price of new products.

The store attendant said, "pricing depends on every commodity, not related to new products or old products".

But for the discount sales activities of the third floor of Daxin Xin Du Hui, the reporter learned that there were many people who did not buy it.

Ms. Huang said that she often went shopping in Daxin Xindu. She was interested in the discount sales of these stores earlier, but later she was not interested after many comparisons.

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According to Ms. Zhang's shopping experience, most of the discount clothes are sold by manufacturers to tear down the price labels printed on their clothes, print new prices on clothes, and then offer discounted sales.

Generally speaking, Ms. Huang says that the price of the printed business is much higher than that of the original clothes, so that even if the clothes are discounted, businessmen will still be profitable.

"I feel this consumption is a deceptive act," said Mr. Yang.

In the summer and autumn turn, we would like to buy discount clothes at Daxin Xindu, but we found that the price of discount clothes is similar to that of other shops, and even some clothes are even more expensive than other shops.

"Making money is the purpose of businesses to open stores. No one will even do business without profit or loss."

People in Xiaolan, Shunchang, who have done retail business in clothing, said that clothing stores in order to adapt to seasonal changes and fashion trends frequently enter new products. At the same time, in order to reduce inventory, it is normal to return the funds for discount sales. However, it is very improper to attract customers by losing money and selling cheap gimmicks.

Xiao ring said that consumers could not blindly believe in the sale of discount promotions, such as the common fictional price behavior before, "the original price of a pair of trousers is 146 yuan, but it was made up by merchants for 258 yuan.

In this way, consumers will not have to buy goods that are affordable, but they may have to pay more than before. "

In this regard, Zhongshan City Industrial and commercial bureau 12315 consumer complaint reporting center staff said, individual businesses to "false discount", "lowest price" and other means of publicity, belonging to the "edge ball", this so-called "90 percent off", "80 percent off" commodities such as legitimate products, it is difficult to define whether it has carried out false propaganda.

The Consumer Council recommends that consumers should be cautious and compare the commodities of other businesses once they encounter similar phenomena.