Ningbo Brands Are Competing For Beauty.

" Shark cashmere "Received the intention order at home and abroad to reach 23 million 300 thousand yuan," "Silk poem" received 500 thousand UAE. clothing Order, 15 million yuan; "Yu Ren" knitting Receiving foreign and domestic intention orders were 1 million 500 thousand yuan and 3 million yuan respectively; "Ning Ao" dress received 80 thousand orders of clothing in the Middle East, more than 20 cooperative customers in China, and "Barbie Le Le" received more than 20 applications from all over the country.

　　
The fourteenth session of 5 days Ningbo international clothing and Accessories Fair There are 7 exhibition pavilions with 2200 booths. Clothing, clothing, machinery and accessories In the upstream and downstream industries, nearly 400 enterprises from home and abroad are exhibiting. The apparel Festival has attracted more than 9800 buyers from home and abroad and professional customers to come to the conference to purchase and negotiate. It has sounded the clarion call for the transformation and upgrading of Ningbo's garment industry through professional activities such as distributor butting conference, international buyers ordering and fashion trend publishing. Come from America, Italy, Britain In 52 countries and regions, more than 9800 domestic and overseas buyers and professional customers from 26 provinces (autonomous regions) of China have visited and purchased more than 6 000 visitors.

　　
The fourteenth session with the sense of fashion and voice as the key word Ningbo international clothing and Accessories Fair And drew a full stop in the numbers of aestheticism and joyful numbers.
A stage two plays

"Although we and Nike, Adidas, Puma, Kappa The cooperation of international sporting goods giants has tasted sweetness, but without its own brand, it is only good for others to do the wedding dress. The "OEM king" Shenzhou company launched a new independent brand "Ma Wei" at the Ningbo Clothing Fair.

　　
Apart from Shenzhou's large enterprises, expanding their own brands has become the common choice of many small and medium-sized OEM enterprises. 。 "Coopool", "RHIZLIZA" and "flower time beauty" The women's wear exhibition attracted many professionals and fashion media's attention. Many channel traders have discussed with them the cooperation of agents.

　　
At the current exhibition hall of "Shan Shan", SS, Sport, S2CITYLIFE of Chinese fir And so on, the 18 brands are blooming collectively.

　　
"Next, we may have to go a step further in the globalization process and form a joint venture with the top international brands." Li Qiming, vice president of Shanshan Group, said: "Shanshan will carry out large-scale operation of the more than 20 international brands currently operating, and will develop every brand store to 500~800 in the next 5~10 years, so that the original brand will be on the same starting line with the international brand."

　　
"In Ningbo textile and garment industry to enter the crucial stage of upgrading," Yang for me "and" I for foreign use "will become Ningbo clothing enterprises and brands to achieve international operation" double track "characteristics. Analysis of the industry, YOUNGOR, Shan Shan, Luo Meng Behind the excellent display of such brands, Ningbo garment enterprises are increasingly speaking the right to speak in the process of integrating international brands or technology research and development.

　　
For the first time, Henry's Bailey became a highlight of the exhibition. Several senior technicians who made custom costumes for the European royal family set up cutting platforms and displayed tailoring skills. During the 4 day exhibition, the "Henry Bailey" booth was full of visitors.

　　
"Plan to open an image store in Ningbo next year, and then open the store to Beijing and Shanghai, but Ningbo will be the base." Henry, a director of the British "hundred Bailey" board, said Barry Draper.

　　
Jin Changgui, the Minister of Korea Clothing Industry Research Institute, is also planning to set up a Chinese brand promotion headquarters in Ningbo, and take Ningbo as the center to promote other markets such as Zhejiang and Jiangsu. Korean fabrics and costumes 。 He has organized 7 clothing brands and 7 fabric enterprises, whose high-end fabrics are favored by many garment enterprises. A local garment factory intends to purchase about 30 thousand meters of Korean high-end fabrics.

　　
Besides, Czech, Switzerland, Australia, Singapore Foreign brands are also actively participating in the Expo, looking for business opportunities.
Fashion Festival without ending

Around the theme of "expanding the market, increasing effectiveness, seeking cooperation and seeking development" Clothing and accessories The transformation and upgrading of Ningbo garment industry started to start with the series of professional activities such as exhibition, dealer butt meeting, international buyers ordering, fashion trend publishing, fashion show and so on.

　　
"This year's Expo, whether it is the image of the pavilion, or the degree of participation of foreign businessmen, is more integrated with the international community." The head of a Fenghua exhibitor said, "especially during the exhibition, the dealer docking conference and the international buyer order meeting will be more targeted and effective."

　　
Many exhibitors have reached the intention of purchasing and co operating with domestic and foreign merchants, and displayed a beautiful "report card". Due to the good effect of exhibitors, some enterprises are looking forward to the next Ningbo Expo. Chen Yuyuan, deputy general manager of Zhongke Mingxing company of Nantong, who has collected about 10000000 yuan in Ningbo's first exhibition, said he would bring more local businesses to attend the next fair, as scheduled.

　　
In addition to the 1~6 exhibition hall of Ningbo Convention and Exhibition Centre, the two phase 8 pavilion was added to the exhibition hall. The scale of the exhibition hall increased by 1 to 7 last year.

　　
"Mature brands are constantly upgrading, new brands are emerging, international brands are constantly coming in, and regional cooperation is constantly strengthening. These have become a highlight of the Ningbo Clothing Fair in recent years." Zhou Xueming, deputy secretary of the Ningbo Organizing Committee of the Organizing Committee and the deputy director of the economic and Trade Commission.

　　
Let a 7 year old child wear a set of children. Suit What will it look like? Ningbo Kangnan, who mainly exported Western-style clothes, casual wear and women's clothing, had already started the idea of children's suits. "A small suit like this, with a factory price of more than 500 yuan, sells quite well. Domestic and international orders are now more than 10 thousand sets each year. Zhang Guoping, chairman of Ningbo Kang Nan Clothing Co., Ltd.

　　
Ningbo Golden Lion Group Co., Ltd., general manager of gold China launched the cheap children's clothing Barbie Lele, since March this year, Barbie Le has been opened in Jiangsu and Zhejiang 55 stores, "this year, 30 million yuan no problem, next year to make Ningbo first. Children's clothing brand.

　　
"After seeing the market potential, children's clothing in Ningbo has begun to exert its strength." Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said: "branding is the development direction of Ningbo children's clothing. Ningbo children's clothing should be poured into green and harmonious humanistic care and cultural connotation.
"Taiping bird fashion trend" to promote the charm of Ningbo

As the opening ceremony of the Ningbo Clothing Fair, Pacific bird The purpose of the charming Ningbo series is to "incorporate beauty into life, lead fashion trends, promote fashion ideas, and advocate healthy life" as the purpose. The fashion festival is integrated into the life of the citizens. Through the series of activities of charming Ningbo, the new interpretation of Ningbo's fashion is interpreted to the friends from Ningbo.

　　
Based on the successful experience of last year, the selection criteria of seven fashion ladies, ten fashion fads and ten fashion events have been set up, and the whole society has been solicited through the form of newspapers and other media publicity. In accordance with the principle of "open, fair and fair", the selection results have been announced at the opening ceremony through the procedures of "self enrollment, expert evaluation, online voting and expert comprehensive evaluation".

　　
The selected events and figures again became a highlight in the opening ceremony of the Expo, indicating that the Expo is completing the docking of festivals with civilian culture. The Ningbo fair is not only a gathering of professionals, but also a grand gathering of the whole Ningbo people.

　　

Epilogue: the fourteenth session Ningbo international clothing and Accessories Fair During the "2009~2010 Ningbo textile and garment industry development report" white paper was officially released. This is the first white paper on the development of garment industry in China. The content of the white paper shows that the domestic sales of Ningbo's clothing industry has exceeded exports and entered the new era of domestic sales. However, the overall brand operation level of Ningbo clothing remains to be improved.

　　
New changes have taken place in Ningbo's clothing industry. Influenced by the international financial crisis, a large number of garment enterprises began to expand the domestic market. According to the data provided in the white paper, in 2009, the textile and garment enterprises above Designated Size in Ningbo completed industrial output value of 100 billion 160 million yuan, with a sales output value of 97 billion 340 million yuan, of which the export delivery value was 45 billion 740 million yuan, and the domestic sales value was 51 billion 610 million yuan. The proportion of domestic sales has outstripped exports.

　　
The fourteenth Ningbo international clothing and Accessories Fair has surpassed all previous aspects in terms of organization scale, quantity and quality of exhibition. Through this event, the domestic clothing brand will pay more attention to the integrity relationship between the brand and the consumers in the domestic market, thereby enhancing the added value of the brand and the contribution rate of the brand.