Interview With Bono Tailor E-Commerce Fashion Designer

At present, China's clothing e-commerce is surging, and B2B, B2C and C2C are all the best.

Of course, although the spectacle of heroes and heroic spirits is amazing, there are also many incidents of loss and danger.

In any case, the launch of this round of e-commerce will be a great occasion for fashion brands.

And what opportunities are there for the core group of the industry -- Chinese fashion designers?

To this end, reporters from the details, interviewed the famous clothing e-commerce brand Bono Tailor designer.

The attractiveness of Bono Tailor

Reporter: how do you view the current clothing e-commerce?

Bono Tailor Designer: clothing e-commerce is dominated by brand, strong brands as always play a leading role in the market.

Take the Bono Tailor I now serve as an example, its strong lead Lee is more reflected in the strength of the company.

Unlike other clothing e-commerce brands, Bono Tailor e-commerce takes the heavy company's online direct selling route. We have our own large garden factory in Shanghai. We use ebono as the network platform and adopt the integrated mode of no store production and direct sales.

Strong production capacity, imported high-end equipment, selected high-end fabrics, and excellent manufacturing technology, to ensure the quality of the product, compared with many brand products can be seen.

This is the most distinctive feature of Bono Tailor e-commerce.

We know that e-commerce is only one of the sales channels in the clothing industry today, and the relationship with other channels is still a complementary business development trend.

But for our clothing designers, it means that the field of service is wider, the opportunity to show talents is more, and there is more room for future development.

Reporter: is the design work in Bono Tailor e-commerce independent and difficult?

What is the attraction for designers?

Bono Tailor Designer: it is not independent. In our view, there is no need to be independent.

Because from the perspective of integrating the company resources, this is more conducive to cooperation among designers, such as the new promotion mode of small group buying business based on e-commerce platform.

When it comes to the difficulty of design, the essence of dress design is not only the design itself, but also the high requirements for the details of the garment design, the detailed grasp of the style details and the meticulous selection and production of the accessory products.

At the same time, it is also the embodiment of the spirit of the wearer.

At present, Bono Tailor products include men's wear and women's wear.

We maintain a high sense of responsibility for the business itself. This is based on the company's high regard for the design department. The company leaders always think that design is the soul of clothing.

In our company, the design department has a very high position. The company attaches great importance to all aspects. In the office environment and supporting facilities, the design department is the relatively relaxed and the most atmosphere department in the company.

In such an environment and atmosphere, our only task is to implement the value of the designer to every consumer.

We have done our best to keep the online products 100% in line with the offline products, and 100% to restore the design and quality of the garments themselves.

So every garment on ebono website is corresponding to the real object.

We are using professional competence and correct information to enhance the shopping experience of consumers.

The ideal and reality of design

Reporter: let's talk about such topics.

People say that the teaching practice in China's clothing specialty is quite out of line with the reality of the industry. Do you think so?

Bono Tailor Designer: as far as my personal feelings are concerned, the teaching and industrial realities of clothing colleges and universities can not be completely divorced from each other. I believe that the education of professional colleges and universities is of great significance, and learning in professional institutes is a discipline for their own basic skills, so as to find ideas and methods in practical work.

I think that 50% of the knowledge that we can master in school can be directly applied to work, but there are about 20% of the knowledge is indirectly utilized and used.

Generally speaking, I personally think that the mastery of school knowledge has played a little role in the individual's mastery of other professional knowledge in his work.

Professional knowledge and practical skills always have a process of mutual agreement, and there are two premises for the smooth pition of real work. One is to lay a solid professional foundation in the process of school learning; the two is to see whether the service companies are giving sufficient opportunities to improve.

Through working experience in Bono Tailor, I fully felt that a strong clothing company attached great importance to the design posts and fully cultivated the designers.

Our R & D team is made up of over 200 senior technicians and designers led by the top five Italy craftsmen. It is constantly innovating from the aspects of fashion design, fabric research and development, accessories and other aspects.

The company sends our R & D team to the fashion cities of Paris, Milan, Tokyo, Seoul and Shanghai every year, capturing the latest popular elements, and sending the first-hand information to Shanghai headquarters with the fastest speed.

In this two-way process of meticulous cultivation and growth, designers' professional level and design skills are constantly improving.

Of course, when it comes to the ideal and reality of a designer, the best state must be both. However, it is more important to find some balance points. The designer should not only have his own distinctive personality in a certain sense, but also accurately grasp the product style and product technology that can create profits for the enterprise in a general degree, so that he can become an excellent fashion designer.

At the same time, this is the career goal I am striving for.