Pride And Prejudice Are Destroying NOKIA.

Extremes are extremes.

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After several years of glory, NOKIA is suffering from the most difficult suffering in history.

And the executives who had been born and killed for the NOKIA have become the "birds of great difficulty". They have chosen to be betrayed and unable to cope with the difficulties of NOKIA. President Kang Po Kai has gone. (Kang Po Kai's exodus is forced to be a chief executive. He has to be responsible for the decline of NOKIA's performance). Vice president Anssi Vanjoki has left. The head of Saipan foundation, Li Williams has left. The core executive of the MeeGo development department, jacks has gone.

The shadow and damage caused by the departure of many executives are still spreading like layers of ripples, and a bigger "personnel bomb" has entered the detonation procedure: Chairman Yoma Ollila will leave NOKIA in 2012.

Executives are the core elite of enterprises.

Due to the rapid rise of iPhone, Android and blackberry, NOKIA began to lose ground and lose ground step by step under the powerful offensive of the new force.

But this is just the beginning. The momentum of NOKIA's collapse is still not stopped. On the contrary, the industry is predicting that NOKIA's failure will continue to expand.

Instead of saying that NOKIA has lost to its rivals, it is better to say that NOKIA has lost to itself.

Before the rise of iPhone, Android and blackberry, NOKIA has dominated the mobile phone market for nearly 40% of its market share for many years, and its share in the smartphone market is even higher than 40%.

It is this cold and lonely loneliness that has accumulated for a long time, which has nurtured NOKIA's pride and prejudice, corroded NOKIA's body and embezzled NOKIA's sensitive smell to the market.

One of the biggest ills of NOKIA's arrogance and Prejudice is arrogance, self centred and difficult to accept external changes.

NOKIA was very sensitive to the market. In the process of communication technology changing from analog to digital, NOKIA seized the opportunity, surpassed Motorola in one move, and established its leading position.

For a long time, NOKIA is indeed a leader in the mobile phone market, and the product has led the trend of the communications market.

But the appearance of iPhone, Android and BlackBerry has put a stop to this situation.

From the product point of view, in the past two years, NOKIA has changed from its original leader to a follower. Although the overall share of NOKIA is still a hegemon, this identity is being impacted by more and more iPhone, Android, blackberry and other new forces.

Even this year, NOKIA's N8 is fully built, even NOKIA itself has positioned it as a follower of iPhone.

Therefore, it is not difficult to understand the choice between consumers and iPhone and N8: the loss of leadership has become the root cause of the loss of NOKIA users.

Two of the biggest chronic diseases that pride and Prejudice cause to NOKIA is the bloated organization and cumbersome process.

Many consumers respond, even after the small problem of after-sales service, NOKIA can not make timely solutions, to give a lot of leadership instructions, to drag on for a long time.

Mobile phones are personal belongings, without mobile phones, as if they were cut off from the world.

Therefore, NOKIA's tedious and lengthy after-sale service has been criticized by consumers.

It can also reflect how long it takes to make a decision within NOKIA.

Of course, the most direct consequence of these two chronic diseases is to get NOKIA out of consumer demand, and the market reaction rate is very slow.

When mobile phones become a fast moving consumer goods, the rule of success or failure is no longer "big fish eating small fish" but "fast fish eating slow fish".

In the era of product independence, the slow reaction to the market may not hurt NOKIA very much, because everyone runs along with NOKIA.

But when the product loses market leadership, slow market reaction speed becomes NOKIA's "door".

According to NOKIA's internal reaction, NOKIA needs a year or even longer to design and develop each product.

The market is changing rapidly. If we can not change the market reaction speed, it is very difficult for NOKIA to turn the tide.

The slow reaction of the market is due to slow internal decision-making.

This is even more evident in NOKIA's strategic decisions.

The most important reason for NOKIA's unsatisfactory performance on smartphones is that the Symbian (Sai Ban) system used has not been able to keep up with the times, while Apple's IOS and Google's Android are in the ascendant.

Although Apple has no free and open source, Android is free and open source.

In the era of Samsung, Motorola and Sony Ericsson abandoning Symbian to switch to Android, NOKIA has adopted its own way, claiming that Symbian will not waver. Of course, NOKIA also has its own difficulties. Symbian is its takeover, and its smartphones basically use Symbian system. If we want to abandon Symbian, it is bound to be hurt. Therefore, for Symbian, NOKIA is riding a tiger.

But NOKIA had to consider abandoning the Symbian gradually. This time the global number of intercepting 1800 people, the first to bear the brunt of Symbian R & D personnel, is that NOKIA has realized this trend, but it is indeed very difficult to build up the strength of the players, because NOKIA does not want to adopt Android, and the MeeGo which is replaced by Symbian still has no whereabouts.

The resignation of MeeGo leader has made NOKIA's MeeGo plan more confusing.

Industry analysts believe that MeeGo is an improved version based on Linux, and whether it can be accepted by the market is still unknown. The enrichment of application software also needs a long process, so the risk is greater.

And Android has been verified by the market, welcomed by the consumer's operating system, Android's application software has reached 100 thousand, which in fact is very beneficial for NOKIA to implement the mobile Internet strategy.

It is unwise and unreasonable to resolutely do not use Android as the concentrated expression of NOKIA's pride and Prejudice nowadays.