Kang Jianle, General Manager Of Zhuzhou Golden Crown Home: Looking For The Soul Of The Clothing Of The Song Dynasty

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Qualitative and qualitative leap is a necessary process.

"Lu Song market has been running volume, without considering the upgrading of quality."

In 1992, Kang Jianle devoted himself to the construction of the market of Lu Song, and many years of market experience made him have his own unique views on the future development of the Lu Song business circle.

"The former customers were the food and clothing class. They focused on the price, thus forming the hierarchical positioning of the clothing of the song song business circle, most of which were low-grade clothing.

But this situation is changing, and people's needs are changing. People will pay more and more attention to the quality of clothing.

You have your own brand to survive.

The so-called "quality" is the formation of its own brand, according to the industry standard production, quality will increase.

According to Mr. Kang Jianle's idea, Zhuzhou golden crown clothing culture media building came into being.

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The five to seven tier is a market supporting service project. It mainly provides cultural and entertainment services for more than 4000 brand agents, distributors and more than 40 thousand operators in the whole market.

There are multi-function rooms, model training schools, and cultural and art collections.

There are 2 multi-function rooms and 8 small cinemas, which can accommodate 2000 people.

The multi-function hall has an automatic lifting stage and a T stage. It can hold theatrical performances and brand fashion releases, and can also provide business activities for major markets.

Rich cultural flavor, elegant artistic performance, fashionable fashion show, quite interesting boss culture salon, as well as industry leaders, celebrities, experts and scholars Summit Forum, as well as major market brand agents, dealers all business activities will be here to shine, to carry out professional and perfect one-stop all-around services.

Yan Di clothing culture is a unique asset.

"Yan Emperor is the founder of clothing, this is the unique brand wealth of Zhuzhou."

Kang Jianle is going to set up a museum of Yan Di costume on the top floor of "golden crown" to explore the deep connotation of clothing, and integrate into the cultural landscape culture of Shennong city and the ancestor worship culture of Yan Di tomb, thus forming a long line product of Yan Emperor's tourism culture, thereby opening up popularity and reputation.

"The core spirit of Yan Di culture is innovation."

Mr. Kang Jianle said that Zhuzhou is not lack of creativity and foresight, but the problem that Zhuzhou clothing industry has been criticized for is that there is no decent brand.

The main problem is the shortage of R & D and design power. It is very difficult to find a company that is mainly clothing design and research and development in apparel city. This is not consistent with Yan Di spirit, and is not consistent with the mainstream of the future garment industry.

In the future, golden crown will strive to carry forward the spirit of Yan Di, and take the east wind of the "billion apparel industrial cluster" proposed by the Zhuzhou Municipal Committee and the municipal government, and strive to pform Zhuzhou manufacturing into "

The decisive factor lies in "talent".

The market should focus not only on circulation, but also on the demand for development, the introduction of talents and the establishment of brand design institutions.

"Clothing industry production costs accounted for only about 10%, style, design, brand and other value-added accounted for a large proportion."

Kang Jianle believes that the key to improving the value of the garments is talents.

Golden crown and Zhuzhou secondary vocational school jointly create a "golden crown clothing marketing model professional".

The golden crown clothing culture media building is set up by the government as a supporting service center for the garment industry of the song song city. It is about to launch the brand clothing image store centralized market, the clothing marketing promotion planning base, the fashion and Fashion TV broadcasting and broadcasting base, the clothing e-commerce operation base, the fashion designer's studio base, and the marketing model training base.

The core courses of "golden crown clothing marketing model" are clothing consumption psychology, clothing marketing, clothing market investigation and prediction, image design, clothing collocation, costumes aesthetics.

Textile and clothing materials, body training, T stage show, clothing structure and process design, clothing brand management, clothing history and culture, clothing products analysis, etiquette etiquette, nutrition and so on.

After 3 years of study, students should be professionals with artistic culture, professional knowledge and marketing skills.

The talent pool of golden crown for the entire market group can provide professional services for businesses.

"What we bring is the disruptive innovation concept!" the golden crown clothing culture media building breaks through the traditional wholesale trading mode, and establishes a new business mode market, which combines the golden crown culture marketing with the modern electronic commerce platform and the modern logistics.

"In the face of market development, we have a historical mission of finding" soul "for the garment industry of the Song Dynasty.