Clothing Fair: Ningbo Brands Compete For Beauty

For the 5 day, the fourteenth Ningbo international clothing and Clothing Fair will set up 7 exhibition pavilions with 2200 booths. The exhibits include clothing, clothing machinery, accessories and other upstream and downstream industrial chains, and nearly 400 enterprises from home and abroad will participate in the exhibition.

The apparel Festival has attracted more than 9800 buyers from home and abroad and professional customers to come to the conference to purchase and negotiate. It has sounded the clarion call for the pformation and upgrading of Ningbo's garment industry through professional activities such as distributor butting conference, international buyers ordering and fashion trend publishing.

From 52 countries and regions such as the United States, Italy and the United Kingdom, more than 9800 domestic and overseas buyers and professional customers from 26 provinces (autonomous regions) of the whole country have been invited to negotiate and purchase more than 6 million visitors.

Fashion sense and

A stage two plays

"Although we have tasted the sweetness of cooperation with international sporting goods giants such as Nike, Adidas, Puma, Kappa and so on, we do not have their own brands, but we are just doing it for others."

The "OEM king" Shenzhou company launched a new independent brand "Ma Wei" at the Ningbo Clothing Fair.

Apart from Shenzhou's large enterprises, expanding their own brands has become the common choice of many small and medium-sized OEM enterprises.

"Coopool", "RHIZLIZA", "flower time beauty" and other women's wear exhibitions attracted many professionals and fashion media's eyeballs. Many channel traders have discussed with them the cooperation of agents.

At the current Expo, "Shan Shan" exhibition hall, Shanshan SS, Sport, S2CITYLIFE and other 18 brands bloom.

"Next, we may have to go a step further in the globalization process and form a joint venture with the top international brands."

Li Qiming, vice president of Shanshan Group, said: "Shanshan will carry out large-scale operation of the more than 20 international brands currently operating, and will develop every brand store to 500~800 in the next 5~10 years, so that the original brand will be on the same starting line with the international brand."

"In Ningbo textile and garment industry to enter the crucial stage of upgrading," Yang for me "and" I for foreign use "will become Ningbo clothing enterprises and brands to achieve international operation" double track "characteristics.

According to the analysis of the industry, YOUNGOR, Shan Shan, Luo Meng and other brands are behind the excellent display, which shows that Ningbo's garment enterprises are increasingly speaking in the process of integrating international brands or technology research and development.

For the first time, Henry's Bailey became a highlight of the exhibition. Several senior technicians who made custom costumes for the European royal family set up cutting platforms and displayed tailoring skills. During the 4 day exhibition, the "Henry Bailey" booth was full of visitors.

"Plan to open an image store in Ningbo next year, and then open the store to Beijing and Shanghai, but Ningbo will be the base."

The 100 year old pure handmade Western-style clothes in China are customized by Henry Barry, director of the old shop "Bailey".

Mr. Jin Changgui, the Minister of Korea Clothing Industry Research Institute, is also planning to set up a Chinese brand promotion headquarters in Ningbo, with Ningbo as the center, to promote South Korea's fabrics and clothing to other markets such as Zhejiang and Jiangsu.

He has organized 7 clothing brands and 7 fabric enterprises, whose high-end fabrics are favored by many garment enterprises. A local garment factory intends to purchase about 30 thousand meters of Korean high-end fabrics.

In addition, foreign brands such as Czech, Switzerland, Australia and Singapore are also actively participating in the Expo to find business opportunities.

Fashion Festival without ending

Focusing on the theme of "expanding the market, increasing effectiveness, seeking cooperation and development", the pformation and upgrading of the garment industry in Ningbo started to start with a series of professional activities such as clothing display, distributor butting conference, international buyers ordering, fashion trend publishing and fashion show.

"This year's Expo, whether it is the image of the pavilion, or the degree of participation of foreign businessmen, is more integrated with the international community."

The head of a Fenghua exhibitor said, "especially during the exhibition, the dealer docking conference and the international buyer order meeting will be more targeted and effective."

Many exhibitors have reached the intention of purchasing and co operating with domestic and foreign merchants, and displayed a beautiful "report card".

Due to the good effect of exhibitors, some enterprises are looking forward to the next Ningbo Expo.

Chen Yuyuan, deputy general manager of Zhongke Mingxing company of Nantong, who has collected about 10000000 yuan in Ningbo's first exhibition, said he would bring more local businesses to attend the next fair, as scheduled.

In addition to the 1~6 exhibition hall of Ningbo Convention and Exhibition Centre, the two phase 8 pavilion was added to the exhibition hall. The scale of the exhibition hall increased by 1 to 7 last year.

"Mature brands are constantly upgrading, new brands are emerging, international brands are constantly coming in, and regional cooperation is constantly strengthening. These have become a highlight of the Ningbo Clothing Fair in recent years."

Zhou Xueming, deputy secretary of the Ningbo Organizing Committee of the Organizing Committee and the deputy director of the economic and Trade Commission.

What does it look like to make a 7 year old child put on a formal suit? Ningbo Kangnan, who originally exported western style clothes, casual wear and women's clothing, had already started the idea of children's suit.

"A small suit like this, with a factory price of more than 500 yuan, sells quite well.

Domestic and international orders are now more than 10 thousand sets each year.

Zhang Guoping, chairman of Ningbo Kang Nan Clothing Co., Ltd.

Ningbo Golden Lion Group Co., Ltd., general manager of gold China launched a cheap children's wear Barbie Lele, since March this year, Barbie Lele has been opened in Jiangsu and Zhejiang 55 stores, "this year to do 30 million yuan no problem, next year to make the first children's clothing brand in Ningbo."

"After seeing the market potential, children's clothing in Ningbo has begun to exert its strength."

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said: "branding is the development direction of Ningbo children's clothing.

Ningbo children's clothing should be poured into green and harmonious humanistic care and cultural connotation.

"Taiping bird fashion trend" to promote the charm of Ningbo

As the opening ceremony of the Ningbo Clothing Fair, the Taiping bird fashion vogue charm Ningbo series is selected as the purpose of "discovering beauty of life, leading fashion trends, promoting fashion ideas and advocating healthy life", ingeniously integrating dress festivals into civic life, and interpreting Ningbo's new interpretation of fashion through its charming series of activities in Ningbo.

Based on the successful experience of last year, the selection criteria of seven fashion ladies, ten fashion fads and ten fashion events have been set up, and the whole society has been solicited through the form of newspapers and other media publicity. In accordance with the principle of "open, fair and fair", the selection results have been announced at the opening ceremony through the steps of "self enrollment, expert evaluation, online voting and expert comprehensive evaluation".

The selected events and figures again became a highlight in the opening ceremony of the Expo, indicating that the Expo is completing the docking of festivals with civilian culture.

The Ningbo fair is not only a gathering of professionals, but also a grand gathering of the whole Ningbo people.

Postscript:

During the fourteenth Ningbo international costumes fair, the white paper on "2009~2010 Ningbo textile and garment industry development report" was released.

This is the first white paper on the development of garment industry in China.

The content of the white paper shows that the domestic sales of Ningbo's clothing industry has exceeded exports and entered the new era of domestic sales. However, the overall brand operation level of Ningbo clothing remains to be improved.

New changes have taken place in Ningbo's clothing industry.

Influenced by the international financial crisis, a large number of garment enterprises began to expand the domestic market.

According to the data provided in the white paper, in 2009, the textile and garment enterprises above Designated Size in Ningbo completed industrial output value of 100 billion 160 million yuan, with a sales output value of 97 billion 340 million yuan, of which the export delivery value was 45 billion 740 million yuan, and the domestic sales value was 51 billion 610 million yuan.

The proportion of domestic sales has outstripped exports.

The fourteenth Ningbo international clothing and Clothing Fair is more than the previous one in the organization scale, the number of exhibitors and the quality and so on. Through this grand meeting, the domestic clothing brand will pay more attention to the good faith relationship between the brand and the consumers on the domestic market, thus improving the brand added value and brand contribution rate.