Hu Baogang: China'S Clothing Market Is Changing Dramatically.

Statistics show that in the recent nearly 1000 garment professional markets, nearly five years of newly built and reformed clothing market accounted for over 80% of the total, the new garment professional market area reached nearly 100 million square meters, and the clothing complex market as the theme of the complex (hotels, office buildings, convention and Exhibition Center, residential, creative design center, logistics center, storage center, passenger pport center, network information center, etc.) the area reached nearly 500 million square meters.

At the same time, these market complexes (Commerce City) show good sales trend along with the vigorous development of China's real estate market.

Unfortunately, due to the blind construction and development of the garment market, especially the operation and sales mode of real estate brought into the field of clothing professional market, a large number of new markets have faced difficulties in investment and operation.

In Wuhan, Wuxi, Shenyang, Changshu, Beijing, Shanghai, Suzhou...

A batch of newly built clothing specialized market is "vigorous and vigorous construction, in full swing, inviting business, opening up together, opening up and falling."

Such a trend has brought many questions to the construction and development of China's clothing market in the future: what is the market for Chinese clothing specialty? Where is the future of China's garment market?

According to incomplete statistics, the number of professional clothing market in China has surged from more than 400 in 2003 to nearly 1000 in 2010, and the total business area has increased from about 10000000 square meters to nearly 200 million square meters.

The single business area of the clothing market has increased from 3~5 square meters to 100 thousand or even 20~50 square meters. The clothing market of millions of square meters is no longer a dream, and there is a market trade complex with clothing as the theme and operating area of several million square meters.

Wuhan Hankou North clothing market, Pinghu China Clothing City, Shuyang Chinese clothing north and South Hui......

The investment in the newly built clothing market has become a new rib for the development of the garment industry. It has added some concerns to the investment in China's clothing market.

At present, driven by "de wholesale", "Networking" and "short process", the new garment specialized market is faced with multiple pressures of brand, resource integration, channel diversion and mode innovation.

The change of channels has led to the relatively narrow wholesale platform of the clothing specialized market, and some of the old clothing specialized markets have gradually entered the position of combination of wholesale and retail. Thus, the new garment specialized market far away from the traditional clothing trade circle can form a wholesaling atmosphere and the successful investment operation is even more rare.

At the same time, China's clothing market is changing dramatically.

1, the number of thematic franchised stores has greatly increased, and the franchise has become a new form of clothing sales.

In the late twentieth Century, the annual sales revenue of the largest garment enterprises in our country was less than 5 billion yuan, and the annual sales income of the enterprises was not much. At present, the annual sales revenue of the largest garment enterprises in our country was nearly 20 billion yuan, and the annual sales income of the enterprises was abound.

2010 is a very unusual year in the history of the development of China's garment industry, and the development of the industry has entered a new historical stage.

In an unprecedented and complex environment, the industry has been quickened to adjust and upgrade, and the new industrial structure has become clearer.

2, the network small batch retail starts to emerge - the net batch has become the new trend of the online shopping market.

At present, there are nearly 100 professional websites for apparel wholesale business in China, and online shopping, net batch, Internet merchants and Internet products are distributing the wholesale share of the traditional clothing market.

3, expand the scale of the old clothing professional market -- expanding to become a new proposition of the clothing professional market. According to the market statistics, the business area of the traditional clothing market in China has nearly doubled in the 5 years from 2005 to 2010 in the traditional 50 garment wholesale market circles.

4, single store direct join - short process terminal becomes a new mode of retail market.