Shoe Street Houjie Industry Pformation And Upgrading Results

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First, employees should participate in the training organized by the company after working or on weekends. The company spends 2 million 500 thousand yuan on its staff training every year, and the annual cost of introducing professional consultants is 1 million yuan.

Two, merchants are very popular with the company. The company introduces advanced equipment such as CUBIC water pfer in Japan and ABB automatic coating in Sweden to produce interior decorations for Honda, TOYOTA, Nissan, Ford and other auto giants.

Compared with 2008, the manufacturing time of Guang Ze auto accessories was shortened by 35%, and the production efficiency increased by 20%.

Over the past two years, under the promotion of Houjie town government, many

Nowadays, the effect of industrial agglomeration in Houjie Town is increasingly obvious. The output of Electromechanical industry in the first three quarters of this year is over ten billion yuan, and the footwear industry has been included in the fourth batch industrial upgrading demonstration zone of the province. The furniture creative industry has become the ten largest supporting group in Dongguan.

Houjie Town has blowout in recent years, and its brand growth is the first in 3 years.

The industrial structure of Houjie Town has been further optimized. The proportion of the three industries has been adjusted to 0.51: 49.81: 49.68 before the crisis, 0.78 to 41.59: 57.63.

How did all this happen?

Four platforms to support "pformation leader"

The industrial pformation and upgrading of Houjie is supported by 4 platforms, such as policy, technology, industry services, trade and communication.

Through the policy platform, Houjie Town helps enterprises to tap the "policy vault" and enhance the power of pformation.

The town pays attention to the policy guidance, and convene the policy preaching meeting of the heads of enterprises. The compilation of the policy of supporting the enterprises in the state, province and municipality is issued to the enterprises to guide the enterprises to make flexible use of the policies of pformation and upgrading, and the special fund policies such as "science and technology Dongguan", "pioneering Dongguan" and "trade Dongguan".

Through technology platform, speed up brand cultivation and technology research and development, focus on nurturing and supporting 100 "two self" enterprises and 50 famous brand name ladder enterprises to set up R & D institutions and apply for technology patents.

We urged the establishment of Dongguan famous brand promotion association, Dongguan footwear brand alliance and international famous furniture design and Research Institute, and signed 4 scientific and technological projects with 9 universities and enterprises such as Tsinghua University.

Through the construction of the service platform, Houjie Town supports the construction of industry associations such as Dongguan famous furniture club, Dongguan Food Association, Dongguan Machinery Association, Dongguan shoe machine Association and so on to help enterprises "hold together for the winter" and pformation and upgrading.

The platform of trade and communication is to use exhibition and other platforms to participate in international competition and expand the export channels of enterprise products.

For example, the 7 well-known international buyers such as Tesco and 50 Dongguan furniture enterprises have joined up to help furniture enterprises expand their export market.

The Houjie shoemaking industry is promoted by the government to promote the agreement of the world shoe industry headquarters and the "German GDS shoe exhibition" to sign the "joint development of procurement channels and build a supply and marketing balance system".

At the same time, Houjie Town has accelerated the establishment of a professional market. Based on the original 8 major markets, it has built 6 professional markets, namely, the famous furniture and Jane Eyre home decoration Center, providing a marketing platform for the development of processing trade enterprises.

To alleviate the urgent need for high-end talents in pition enterprises, Houjie Town has made great efforts in introducing high-end talents.

In the cultural and Ecological Education Park, the Guangdong hotel management school is managed by Career Technical College. The college has a planned land area of 600 mu, with a planned initial investment of 300 million yuan, and 7500 people in 5 years.

In order to make up for the shortage of talents in furniture, hotel and exhibition industry, the new campus of Houjie technical and technical school has started construction and is scheduled to be put into use in September next year.

The total budget of the school's expansion budget is about 176 million 400 thousand yuan, with an expansion area of over 7 square meters, and the extension of the new thick special school will achieve the goal of recruiting 3500 students.

Recently, the labor market in Houjie will be upgraded to "Houjie human resources market".

In addition to opening more than 1000 square meters of new venue, the market will also create a "weekend night" recruitment mode in Dongguan.

Through the widening of enterprises' channels for attracting talents, Houjie has also worked with Zhongshan University and Guangdong Medical College affiliated hospitals to bring in high-end talents for related industries.

Under the active coordination of Houjie Town, Chuang Ke group, Tyco Electronics and other large enterprises have set up R & D centers or pferred R & D centers to Houjie.

Dongguan international famous furniture design and Research Institute, Guangzhou science and Technology Exchange Center Dongguan branch and other scientific research institutions have been established in Houjie.

Only the research and development headquarters set up by Chuang Ke group in Houjie, it is expected that 2000 high-end researchers will gather.

Brand development drives creative industries

According to the principle of "government guidance, market orientation and enterprise subject", Houjie Town has effectively played the "two wheel drive" role of government policy and market mechanism.

In recent years, Houjie Town brand has blowout.

Houjie Town invested nearly 20 million yuan each year to help enterprises create famous brand names. In the 3 consecutive years, the number of new brand names was ranked first in Dongguan, and 37 famous brand names were accumulated.

Among the foreign-funded enterprises of thick street, there are 110 enterprises with brand, of which 63 enterprises with R & D link.

How does the traditional industry upgrade? Hou Jie put forward, through the brand research and development and technology promotion, the traditional industry to become a creative industry.

As early as 2008, Houjie will build a public technology platform, encourage enterprises to set up R & D institutions, and encourage enterprises to make technological pformation as the "three carriages" to promote pformation and upgrading of enterprises from the perspective of technological R & D.

Not only does the town invest not less than 20 million yuan a year, it also signed 4 scientific and technological projects with 9 universities and enterprises such as Tsinghua University, and built three innovative platforms, such as the famous furniture R & D Institute, the Dongguan international footwear research institute and the footwear industry science and technology innovation platform.

Many enterprises rely on their own R & D to rise rapidly. Electromechanical enterprises, Hua Guo electronics, have set up a special experimental center and set up 10 laboratories, of which two laboratories are national two level laboratories.

South Xing woodworking, oasis shoe factories and other enterprises also regard product development and technological pformation as the top priority of enterprise development.

At present, there are 63 enterprises with R & D links in the thick Street foreign enterprises, 2 enterprises with R & D institutions, and more than 70 shoe manufacturers in the whole town have their own technology research centers, laboratories and quality monitoring systems.

Tailor the upgrade plan for the industry

In promoting pformation and upgrading of characteristic industries, Houjie Town has also adhered to the principle of "production" and "emphasis".

Different industries have different characteristics, and specific measures to promote industrial pformation and upgrading can not remain unchanged.

For the Mechatronics Industry with rapid changes in products and rapid pformation and upgrading, Houjie mainly provides services from environmental aspects.

For example, Samsung Vision Limited will encounter difficulties when entering a production line in South Korea when it moves to Houjie, and Houjie Town will actively communicate with customs to help the new production line of the company to be put into production in a short time.

For the traditional manufacturing industries such as shoemaking and furniture industry, Houjie Town has adopted more flexible and targeted measures.

In promoting the development of shoemaking industry, Houjie Town has formulated the policy support plan for pformation and upgrading of Dongguan footwear industry and cluster development, and strives to build Dongguan into a world shoe industry with shoe industry R & D design center, shoe trade center, shoe brand distribution center and shoe production base in 2015.

The plan proposes that about 1 billion 280 million of the planned investment will be developed and built, and the world shoe industry headquarters base will be set up, with the emphasis on importing shoe research and development institutions, international trade and purchasers, shoe manufacturers and branding manufacturers all over the country, international and domestic raw material suppliers and footwear supporting service agencies. All of them are expected to have an annual turnover of 50 billion yuan.

Taking the world shoe industry headquarters base as the center, the footwear industry creative park of Dongguan city was established in Houjie ecological science and Technology Park in Dongguan, and 1000 acres of land were planned and reserved to provide preferential land resources for the park shoe enterprises to establish R & D centers, trade centers, high-end production lines and public R & D trading platforms.

Next, Houjie will also select large foreign trade enterprises to actively integrate foreign trade SMEs.

We will intensify efforts to introduce large and large footwear enterprises at home and abroad, focusing on the introduction of domestic and foreign high-end footwear brand enterprises and large and medium trade buyers, and strive to introduce 25 new world brands, 30 domestic brand enterprises, 20 shoe enterprises headquarters, 50 domestic and foreign associations or chambers of Commerce to set up brand exhibition centers and promotional centers.

Developing headquarters economy and retaining the root

With the gradual shift of manufacturing sector, how to prevent Industrial Hollowing? The answer given by Houjie is: developing headquarters economy.

In recent years, on the one hand, the thick street has given awards to the establishment of headquarters enterprises and the introduction of headquarters enterprises, giving priority to helping headquarters enterprises to solve the problems of land for development and recruitment of talents.

23 major foreign-funded enterprises such as Chuang Ke, electronics, electronics and oasis shoes have moved into or built new headquarters and R & D centers.

At the same time, the world shoe industry (Asia) headquarters base, which covers an area of 180 thousand square meters, a building area of about 400000 square meters and a total investment of 160 million dollars, is also being built in Houjie ecological science and Technology Industrial Park.

After the completion of the project, 3000 independent industrial and commercial households can be inviting and 2 to 30 thousand people will be employed.

To achieve the goal of "the first stop of global furniture procurement", Houjie Town will build a 300 thousand square meter famous furniture exhibition hall and headquarters building next to the Guangdong modern international exhibition center. It is expected to be put into use in March 2012.

Houjie also intends to give play to the advantages of large scale and strong strength of the private economy to build a private enterprise headquarters base.

Houjie has 18 private enterprises with output value exceeding 100 million yuan.

The headquarters of the South Hing carpenter in Houjie is under construction. Chuang Ke group will also set up an "Asia Pacific R & D center" in Houjie. It will shift more than 80% of the R & D centers in Europe and America to the new plant headquarters in Houjie town. It is expected that 2000 high-end researchers will work in the Asia Pacific R & D center.

Li Huiqin, Secretary of Houjie Town Committee, said that if the enterprise is a big tree, Houjie is a fertile land, and the corporate headquarters will be like the roots of a big tree.

Let the soil of Houjie serve better for root veins, so that enterprises can extend their branches and leaves further.

With the help of the "three old" pformation, Houjie will make unified planning and speed up the construction of industrial parks and private headquarters bases, so as to provide a platform and space for the development of private enterprise headquarters.

Exports exceeded pre crisis level in the first three quarters

Since the second half of last year, the economy has obviously recovered. Houjie did not relax its emphasis on pformation and upgrading.

In March this year, Houjie issued the "opinions on strengthening economic management to prevent the return of the traditional mode". By setting up the "six passes" such as proving place, investment quota, arrears of wages and deposits, and improving the threshold for enterprises to enter the thick street.

This is the fourth time since last year, Houjie issued a document to strictly guard against the return of the traditional mode.

Over the past six months since March, hundreds of low-end enterprises have been turned away.

In the first three quarters of this year, Houjie completed 14 billion 863 million yuan, an increase of 14.7% over the same period last year.

The second industry grew by 23.5%.

By the end of 9, 32 thousand and 500 enterprises and individual businesses in the whole town grew by 10.69% over the same period last year.

From 1 to September this year, the total export volume reached US $3 billion 694 million, up 29.55% over the same period last year, exceeding the peak before the financial crisis.

In the first three quarters of this year, the output value of communications equipment, computers and other electronic manufacturing enterprises in the above Industrial Enterprises above the Houjie district increased by 10 billion 630 million yuan, an increase of 83.17% over the same period last year. The output value of electrical machinery and instrumentation manufacturing industry was 2 billion 467 million yuan, an increase of 18.01% over the same period last year; the value of textile, clothing, footwear and hat manufacturing industry was 1 billion 336 million yuan, an increase of 33.08% over the same period last year; the output value of furniture manufacturing industry was 1 billion 528 million yuan, up 35.41% over the same period last year.

The total output value of the four industries was 15 billion 961 million yuan, accounting for 51.87%, an increase of 59.19% over the same period last year.

At the same time, foreign investment in Houjie has increased steadily, and exports have rebounded rapidly.

The first three quarters of the new town actually utilized foreign capital of US $120 million, an increase of 29.19% over the previous year.

There were 67 new foreign-invested projects, an increase of 13, an increase of 24.07% over the previous year.

Contracts absorb foreign capital (including capital increase or decrease) of US $121 million, an increase of 324.99% over the same period last year.

Among them, the investment amount of newly signed projects was 74 million 140 thousand US dollars, an increase of 205.61%, and the increase of investment projects was 46 million 940 thousand US dollars, an increase of 1009.69%.

Transformation and upgrading, many enterprises have not only owned brand, technology and domestic sales channels, but also created a huge demand for capital expansion.

Houjie Town found that although many enterprises were shut out, the empty factories and land were immediately digested by enterprises that increased capital and expanded production.

Houjie also recognizes that traditional products are not equal to low-end products.

The town does not negate the thick street of labor-intensive enterprises, but encourages enterprises with advanced technology and technology to upgrade and pform from labor-intensive enterprises to technology intensive enterprises.

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Comment on

The government should be a promoter of pformation and upgrading.

There is no end to industrial pformation and upgrading, but there are nodes. Houjie is at the forefront of an important node.

This node is a milestone in continuing to accelerate, or a turning point in a precipitous turn to a great extent, to a large extent, depending on the effect of industrial upgrading in Houjie.

The streets of Houjie in late autumn are flourishing, but this silent war of pformation is not lacking in sword and arrow.

It is impressive to open the dossier and promote the industrial pformation and upgrading in Houjie town.

To speed up industrial pformation and upgrading of the pilot program, undoubtedly enhanced the determination of Houjie accelerated pformation.

The protagonist of pformation and upgrading is the enterprise, the grass-roots government is an indispensable backstage promoter, or "a lot of supporting roles."

The author believes that only when the grass roots government is willing and kind to push hands and supporting roles can we achieve the goal of "when we are ready to play".

What should the government do and what should not do?

The answers given by the surveyed enterprises are consistent: first, enterprises need fast and efficient services from the government; second, enterprises hope the government will implement preferential policies; third, I hope the government will further improve the environment.

The head of the enterprise feels that Houjie Town has done a good job in these areas.

As for the future development and pformation of enterprises, enterprises prefer to make their own decisions.

Now that pformation and upgrading are systems engineering, it will not be possible for them to succeed in their work.

The urgent task of Houjie Town is to promote industrial pformation and upgrading from the quantitative change to the qualitative change in the shortest possible time, and lay the foundation for the accelerated development in the future.

Houjie Town has also noticed that through the direct promotion of the government, there may be some successful cases.

But in order to achieve the best results, we must lead the pformation and upgrading of the development environment.

Therefore, Houjie will use limited resources to promote the pformation and upgrading of industries because of "production" and "enterprises".

To improve the development environment is to provide a good support system for the pformation of enterprises.

Good natural environment and public order environment enable enterprises to develop at ease. Good public service platform and good industry support make enterprises feel relieved and boldly invest and pform in thick street.

The government should play the two roles of "fire brigade" and "incubator".

To be a "fire brigade" is to fill in the gaps and take targeted remedial measures against bottlenecks and short boards encountered in the pformation and upgrading.

For example, the lack of compound talents has become a major obstacle to the pformation and upgrading of enterprises, which requires the joint introduction of talents by the government and enterprises.

To be an incubator is to concentrate strength and resources to create a better development environment for the characteristics and advantageous industries of Houjie.