Costumes "Godfather Of Tail Goods" Create Myth: Easy Sell 2 Billion

From an artist to a planner, from an ordinary planner to an outstanding manager, today's celebrity.

3 months to create 2 billion of the sales myth, known as "

Waiting time

Liang Jiliang, who lives in Tai'an, Shandong, has a persistent dream from his childhood. That is to create his own life value through his own hands.

And it is this dream that supports him to overcome the frustrations of one ordinary man after another.

"Remember that when I was studying computer design courses in central Craft School in 1999, I began to hold several positions, writing for the shop owner, shoe shop owner, writing advertising slogans, etc. all the time, it was all night long, without rest and pain all night, but I felt very full."

Looking back on his initial learning experience, Mr. Liang smiled.

With sincere enthusiasm and good skills, Liang Jiliang has accumulated many customers.

For a long time, these people became his good friends, and this also provided him with the opportunity to go to sea for the first time.

Through a friend's introduction, Liang Jiliang rented a counter at Tian Lan Tian Jia Zhuang building materials market, 1200 yuan / month.

And this experience laid the foundation for his success.

In the building materials business, Liang Jiliang earned 2000 yuan in the first month, but it was too hard for two months. Liang Jiliang felt that this was not the industry he wanted to do. He could not find out where he was located and plan to leave the industry. Liang Jiliang had a bigger vision. His ambition was not that.

This building materials business has made Liang Jiliang taste the ups and downs of life.

The brutal competition and indifferent interpersonal relationship in the business field completely hurt his heart.

At this time, Liang Jiliang felt a little frustrated. He felt that he hadn't identified his position in so many jobs, or no one could succeed in his career.

In March 2000, with infinite disappointment and dismay, Liang Jiliang returned to Ji'nan, which had long been away.

He stayed in Ji'nan for more than 10 days. During these more than 10 days, he locked himself in his room every day, and he didn't eat any food or sleep.

Liang Jiliang made a thorough reflection on his experience in Beijing in the past two years, and repeated his learning and work experience and details in his time in Beijing again and again in his mind.

He remembered what he often said in his book: where to fall and where to climb up.

He shouted this sentence and wrote these words madly on the paper again and again until the pen could not write another word.

Thankfully, Liang Jiliang finally realized.

This time, he returned to Beijing to find his dream again.

After returning to Beijing, Liang Jiliang attended the job fairs with his resume everywhere.

In May 2000, by chance, Liang Jiliang entered a Taiwanese funded enterprise and began to plan. This is the beginning of Liang Jiliang's planning practice.

After more than 10 days' work, Liang Jiliang was recognized by the company's top leaders and was stationed in Dalian, where he was responsible for the publicity and publicity work of the clothing exhibition of "Hua Qiao Xiao bear".

No heavy responsibility, after Liang Jiliang's careful planning and ingenious ideas, finally achieved great success. "Jolo bear" brand children's clothing was successfully listed in the north. In the same year, the brand was awarded the title of "China's top ten brand children's clothing".

"After that, Liang gradually liked to plan the industry and felt that he was very suitable for this business. Planning can fully display his imagination and integrate his thoughts into his own ideas and ideas."

Mr. Liang said.

After working in Taiwan Hua Shang clothing company for nearly a year, Liang Jiliang felt that his planning ability was not promoted here. He wanted to be a more advanced and more advanced planner. There was no room for further development in China. Although he paid a handsome salary for him, he chose to leave without hesitation.

In April 2001, Liang Jiliang went to nine birds to apply for marketing director.

In the two years of working here, Liang Jiliang played the best role in the integration of Chu culture and nine bird brand.

Since then, nine birds have had a number of franchises in Beijing in a short span of a year. Business is booming. Every day, the guests are full.

The boss has more confidence in him and has been entrusted with heavy responsibilities.

"I didn't really think at the time that just one of my own ideas could bring about such a big change."

Mr. Liang said with a smile.

During the time of nine birds, Liang Jiliang personally worked out a series of planning schemes.

His planning power has been greatly improved. He has formed his own planning theory through various practices and studies.

After forming his own theoretical system of planning, where will Liang Jiliang go again this time? {page_break}

Looking for business opportunities

In December 26, 2002, Liang Jiliang registered his "Bai Yang Ge" planning Co., Ltd. in Beijing.

On the day the company was founded, Liang Jiliang had only 6 yuan left.

After nearly a year's efforts, the development of the company basically entered the right track by 2003.

During this period, Liang Ji Liang specialized in various marketing planning work, and served as the planning consultant of more than 80 Chinese food chain enterprises in Beijing. He planned and guided the famous restaurant enterprises such as the 100 year old "Bai Ye Ju", the Chinese model "crab old song" and the Flavor Restaurant "Chu Lao Guo".

In addition, he has set foot in the marketing planning of various industries such as liquor, clothing, electronics, fast moving consumer goods and so on.

Liang Jiliang's career took a new step.

In 2006, commercial real estate in the whole country is in the ascendant. A large number of commercial real estate projects have sprung up like mushrooms, and the success rate is less than 15%.

Is it true that commercial real estate is a red sea?

At that time, Liang Ji Liang's lover worked in the small commodity wholesale market of lizze bridge, Tian Lan Tian.

In a very accidental chance, when he was chatting with his lover, he learned that because the merchants were few and the location was partial, the investment work was not very smooth, and the boss was dying quickly.

Liang Jiliang knows something about the "Tian Lan Tian" market for his lover.

Before he did publicity and planning for the famous Chu Lao Guo restaurant company in Beijing, he passed the market of Tian Lan Tian everyday, and also saw the brochures and publicity strategies in the early days of Tian Lan Tian market.

Liang Jiliang thinks: Tian Lantian market positioning small commodity market success is unlikely.

First, the Li Ze bridge business district is not the traditional commercial circle in the traditional sense. The small commodity market focuses on the popularity and the traffic volume. Obviously, it does not have such conditions. The two is that the surrounding business circle of lizze bridge is a traditional building material business circle, with a large number of local outsiders, relatively low consumption purchasing power, and a mature commodity market nearby, and the competition is relatively fierce.

If you want to position accurately, you have to find another way.

Thus, Liang Jiliang and his wife's unspoken gossip led to the birth of a new concept which Liang Jiliang did not expect at that time.

Business opportunities are everywhere, and it only favors those who care.

In December 1, 2006, Liang Jiliang formally accepted the appointment of Hou Lanjiang, the chief of Tian Lan Tian, as the marketing director of Tian Lan Tian.

The so-called "everything is difficult at the beginning," Liang Jiliang did not wait for a position in the planning director's position.

Because of the market positioning and planning errors, in three months, because the merchants could not be recruited, they could not start business, and the initial investment of about 5000000 Yuan had already been wasted.

Not only that, but also arrears of employees' salary for more than a month, and many employees are preparing to jump in and out.

Liang Jiliang felt that he had received a very difficult case. He wanted to deny that he was in the small commodity market before he wanted to have his own novelty. Now it's time to think about it.

He understands that the problem of anti-dumping on textile and clothing exports has become increasingly prominent in recent years. Orders for some garment processing enterprises can not go smoothly, but can only be sold domestically.

Some domestic businessmen who engage in wholesale clothing wholesale have less than three million pieces of clothing and more than ten thousand pieces.

These enterprises are eager to solve the inventory problem so as to return the funds and invest in the next stage of production.

Liang Jiliang also found that many clothing enterprises inventory sales way, that is, at the end of the year or season, and other special periods, to the market and all levels of channels, especially in the first tier commercial channels, to squeeze goods far beyond its normal sales volume, that is, barge or plug goods, which is often helpless sales behavior, is the lowest grade marketing activities.

The quickest shortcut for manufacturers or distributors to deal with pressing goods is to sell through the stock market.

According to the current situation of wholesale clothing market in Beijing, most clothing wholesalers do not find their own professional market, which constitutes a gap in the market -- wholesale clothing wholesale market.

"There are more than 3000 dealers in Beijing who are engaged in storage and storage of goods.

They are distributed in every corner of Beijing, and are mainly scattered, underground and small-scale.

An important missing point of these distributors is the information of their suppliers. Their survival depends on the supply of goods, so it is popular to set up a specialized market that can concentrate their stock.

Mr. Liang said.

Keen market vision made Liang Jiliang aim at the industry of clothing inventory.

But everything in stock is obsolete. It seems to give it a whole new concept.

What name is it? Liang Ji liang thought hard, and finally, the two words of "tail cargo" jumped into his mind.

Liang Jiliang used his ingenuity to endow the goods in stock with the name of "tail cargo" and extend it to form his own "tail cargo" theory, which has epoch-making significance.

Only a few days away from the opening ceremony. At the first investment meeting, there were 26 merchants. For a 15000 day square market with more than 900 stalls, the 26 merchants were just like a drop in the bucket.

In December 28th, Tian LAN started its business, and of course the scene could only be described with misery: the weather was not beautiful and the snow was falling heavily. Because the shopping mall was very close to the Li Ze bus station, there were a large number of migrant workers waiting for cars to return home to celebrate the lunar new year.

Liang Jiliang thought, anyway, there is no one in such a big shopping mall, so it is better to let them avoid the cold in the shopping mall.

Besides, it is not easy for the laborer brothers to come, so they are asked to ask them to go to the mall to avoid the cold.

When the peasant laborers saw that a down coats sold in the market only cost 30 yuan, they felt unimaginable, so they snapped up, and most of the goods were sold out instantly.

On that day, individual merchants sold more than 6000 yuan a day.

One, ten, ten, 100, 26 merchants tasted the sweetness of the "tail cargo", and quickly spread the exciting news to other merchants. At the same day, the 328 stalls on the first floor were rented out for 1.5 hours.

A total of three floors of the market, each layer of investment work from the beginning to the end of no more than 3 hours.

This is a serious myth in shopping malls, where commercial establishments change from seller's market to buyer's market. This is a myth in the history of investment.

{page_break}

Creating fabulous wealth

During the three month trial operation of the Tian Lan Tian Wei cargo market, the market has shipped more than 120 million units, with sales of nearly 2 billion yuan. By the end of 2007, the reputation of Tian Lan Tian and its supremacy in the tail cargo market have been preliminarily established.

After the development and expansion, the Tian Lan Tian Wei cargo market has become a wonderful flower in the field of commodity circulation and commercial real estate development, and has achieved a truly commercial miracle with China's speed.

During the golden week of 2009, a total of 180 thousand people were received in the Tian Lan Tian Wei market. By visiting the golden week of May 1, tourists from all over the world gathered to visit the market of Tian Lan Tian Wei, and felt the excitement of buying super low priced brands.

Such a huge tail cargo throughput has become a barometer of China's tail cargo market.

The sudden economic crisis in 2009 overshadowed garment production enterprises.

The financial crisis has not only hit the world economy, but also our economy. Clothing export and clothing retailing are in the predicament of survival.

Looking at the clothing tail market, it is another scene.

Because of the economic crisis, people's income has generally been reduced, and they have tightened their purse strings. The past luxury has been reduced. It has picked up the Chinese nation's tradition of advocating frugality and eliminating extravagance, and has joined the army of Taobao.

I must admit that Liang Jiliang's concept of "tail cargo" not only created considerable wealth, but also alleviated the difficulties of a large number of wholesale merchants of clothing tail goods.

It has solved the problem of large garment manufacturers' stock and converted stock into capital, which is conducive to market sales and investment.

At the same time, it also played a very important role in tax revenue.

And put forward the new concept of clothing market, and centrally protect the intellectual property rights of clothing brand.

The two hour interview ended, and the wisdom and courage of a senior planner from Liang Jiliang, a successful businessman from scratch, was admirable.