Yantai Garment Industry: Creating And Manufacturing Simultaneously

At the same time, as the whole garment industry is speeding up, the domestic garment industry strives to achieve breakthroughs this year. The Yantai garment industry, under the leadership of President Wu Jianmin, strengthens its internal exchanges and cooperation, supports small and medium-sized enterprises to transform their development mode, collusion with the development of the industry, and actively plays the leading role of the leading enterprises represented by Su Lang, and guides the qualified and capable Yantai clothing enterprises to transform their own brand innovation.

Take the initiative as the goal and guide the development of enterprises.

President Wu believes that "the future development of Yantai's clothing industry must build up its own industrial chain. Only in this way can we cultivate its own brand". At the same time, he set three goals for the new association: the goal is to develop a group of enterprises that are willing to create their own brands and have the ability and conditions to create their own brands in the cities and counties in the near future. The medium-term goal is to develop the textile and clothing industry into the pillar industry of Yantai's economy through the development of three to five years. The long-term goal is to build Yantai into a seaport city with the reputation of "melon and fruit fragrance and wine and fashion" through the efforts of several generations of Yantai costumes, so that the garment and fashion industry will become the beautiful business card of Yantai city. In 2008, when the Yantai clothing association changed its term, Wu Jianmin, chairman of Shu long, was elected as the new president.

In the past two years, President Wu will eventually cultivate a group of enterprises that are willing and able to create their own brands as an important task for a long time. They have organized personnel to conduct research and exchange of information in large-scale garment enterprises of various counties and cities, and dispatch the professional technicians of Shu Lang to thoroughly transform enterprises to give guidance to technological processes and other aspects, so as to seek common development initiatives and help a group of enterprises willing to make domestic brands.

In accordance with the guiding ideology of President Wu Jianmin, after two or three years of hard work, under the meticulous cultivation and full support of the union of smoked clothes and Concord, there are now more than 10 out of Yantai processing enterprises have embarked on the road of developing from external processing to independent brands. Among them, Laiyang Jin Rui Ying garment company is a typical example of success. There are also twists and turns in supporting the construction of independent brand enterprises, because the transformation from external processing to independent brand enterprises is not a day's work. It needs a long-term process. On the way to support the creation of independent brand enterprises, he has been insisting on actively integrating resources within and outside the company to support these enterprises with the most favorable conditions and conspire to develop the industry.

Taking leading enterprises as the backbone and supporting enterprises to achieve transformation Development

Laiyang Jin Rui Ying clothing company was originally a medium-sized garment processing factory in Laiyang, Yantai. Under the influence of the financial crisis in 2008, under the condition of a few orders, it was once struggling on the edge of losses. Shu long transferred many orders from Beijing and Shanghai to local enterprises such as Jin Ruiying clothing company.

As a company engaged in foundry for many years, Jin Ruiying has rich processing experience, but has never set foot in the domestic market. On the road of transformation, it is faced with many difficulties such as weak research and development, imperfect terminal sales and so on. During this period, it has been repeated many times. But Jin Ruiying has always insisted on cooperation with Shu Lang, and already has mature processing technology in brand clothing. Now it has successfully established its own clothing brand, and has become a model of transformation from external processing to brand enterprise, which has guidance and reference significance.

In order to better learn Shulan's advanced experience, in October of this year, under the support of Yantai clothing association and Laiyang textile garment leather shoes Association, through the strong support of sulang, Laiyang Jin Rui Ying clothing company, under the leadership of the general manager, took a hundred backbone team to visit Shu long, and went deep to the company to conduct on-site visits and learn more about the advanced practices and experience of the brand building.

A group of people from Laiyang Jin Rui Ying clothing company visited. Tailoring Sewing, Post integer In the three hours of the forum, the two sides launched a face-to-face in-depth exchange. The representative of Shu Lang introduced the experience and experience of the independent innovation brand, and discussed how the external processing enterprises could better adapt to the requirements of the brand enterprises from the aspects of production, technology, technology and quality inspection, so as to help Jin Ruiying clothing company make a good transition.

At the forum, he represented the successful practice of brand building in detail, and made an in-depth and detailed analysis of the way of brand development. In the aspect of enterprise management, he said that the company changed the traditional processing method, designed and developed the product, sold the technology to sell the product, and improved the profit of the product. On the basis of the development of the brand, on the basis of sulang's development mode, he boldly absorbs the advanced management concepts at home and abroad. The company fully supports the Laiyang Jin Rui Ying company based on the quality of its products, sets up a professional design team, builds exquisite stage costumes and displays "stage", sells its products with full strength, and sets the right position on the macro level, and makes efforts to design, quality, marketing and service.

Seeking common development with creativity and manufacturing simultaneously

Influenced by the financial crisis, some of Yantai's processing enterprises want to transform their external processing methods, and achieve the transformation from foreign trade processing to independent innovation. Especially since the first half of 2010, the garment industry has seen signs of increasing external orders. The garment processing industry in Shandong has seen a revival and recovery trend. Some enterprises that want to transform into domestic sales have gradually shaken, and have begun to abandon the path of independent brand and go back to the old path of OEM processing.

At present, the development of China's garment industry is in the initial stage of transformation from a big producer to a strong garment country. Under the circumstances that the external processing enterprises account for more than 75%, it is unrealistic for them to turn to their own creation in a short time. Many of them have been doing foreign trade processing for more than ten years or decades, and have relatively stable international customers. It is not objective for them to give up these things. In response to this reality, President Wu Jianmin said that on the one hand, he actively supported the development of the advantageous enterprises with foreign trade development and processing conditions, advocated that both foreign trade and domestic sales should be carried out in two hands, and that the two wheels should be transferred together, which could not only prevent the serious surplus of domestic products, but also avoid a large number of idle resources and allocate resources rationally; on the other hand, it did not advocate extensive people making narrow sense brands, blindly advocating independent innovation brands, but would cause a lot of waste of resources, and should encourage enterprises with brand base to transform themselves to create their own brands.