"The City Is All Asian Games" &Nbsp; Sports Shoes And Clothing Enterprises To Seize The Beach Market.
Editor's note: tomorrow, tens of thousands of people are watching Guangzhou. Asian Games It is about to open, and many people have already felt the strong atmosphere of the Asian Games. With the opportunity of the Asian Games, the sports enthusiasm of the citizens has been inspired unprecedentedly: there is a striking eye. Sportswear Walking in the streets; playing basketball in small groups in basketball courts; having a professional dress and riding a mountain bike on the greenway; and a young man ascending the mountain. It can be said that "the city is all Asian Games, the whole nation is all sports", and smart businessmen are ready to take the lead in the market.
Guangzhou Asian Games breeds unlimited business opportunities, while sportswear is the most direct benefit.
Reporters visited the District of Di cannon, Tianhe City famous brand discount stores, friendship stores, new Daxin and other large shopping malls, and found that merchants had already prepared for the "gold nuggets" Asian Games, and consumers were willing to accept the concept of "Asian Games" and "Sports".
Price is popular with people.
Although the Asian Games are coming soon, the reporters found that the prices of sportswear in major stores did not go up too much. On the contrary, reporters could see that many products with high quality and low price could not help but buy the desire to buy.
A pair of brand women's sports shoes 69 yuan, a brand mountaineering backpack 49 yuan, a cotton sports jacket 99 yuan, a Juvenile Soccer 19 yuan......
In the hypermarket, such low price sports products are everywhere.
According to the sales staff of the store, the price of these professional sports brands is much more than that of Nike, Adidas, Lining and other domestic and international first-line brands. The prices of these professional sports brands are very close to the people, and they are well received by local consumers. Sales in recent two months are steadily rising.
In addition, reporters found that different types of sports, their sports.
Clothes & Accessories
The price difference is obvious.
For example, a set of women's basketball suits or a set of Manchester United Football dresses can only cost 58 yuan, but a set of men's (badminton) Badminton wear costs 90 yuan, which is 35% full.
Design to add elements to Asian Games
"Where can we buy sports suits for Asian Games volunteers?" the Asian Games are approaching. Many people want to have a sports suit full of Guangzhou Asian Games characteristics.
Therefore, there are businessmen targeting the market blank, one after another to promote the addition of sportswear elements of the Asian Games.
Reporters found that Chinese red, sacred fire, fire pattern, flame, five sheep and other Asian Games torch classic elements are fully utilized by businessmen, becoming a major selling point of sports apparel.
In addition to the Asian elements, in the use of colors, businesses are also more daring to try, in addition to the traditional red, yellow, blue, green and white, such as pink, black, orange and other colors are also favored by businesses, and some also launched the striped pattern, mixed color mosaic pattern, double-sided wear multi-functional clothing, to meet the needs of young consumers in the new mind.
For example, a set of brand basketball clothes, the red, yellow, blue, black, orange five colors together, and printed with the Chinese characteristic "dragon totem", greatly welcomed by young men.
Businessmen are optimistic about the Asian Games apparel market.
The Asian Games in Guangzhou allowed many qualified Guangzhou people to re understand sports, and also made sports in Guangzhou gradually become popular.
Tang, who runs a garment factory in the region, told reporters: "from the Asian Games preparation to the Asian Games, and then to the Asian Games, this movement can last at least until the beginning of next year. Therefore, it is necessary to develop new sports apparel to seize the market."
Mr. Tang told reporters that the Korean sportswear that he is introducing is aimed at women's sportswear market. A series of Han Korean women's wear including leisure sports suit, hooded sports jacket, sports sweater, alphabet pattern sports suit, striped pattern Haren casual trousers, duck tongue cap and sports shoes, "the Guangzhou Asian Games will be a huge market for us businessmen".
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