China'S Consumption Highlights Are Diverse: Clothing And Other Retail Businesses Are Diversified.

In this context, what will be the development trend of the retail industry closely related to consumption? How should the retail enterprises "evolve" to meet the arrival of the "consumption era"? What elements should be grasped in the diversified development of the retail industry? Government officials, entrepreneurs and advisory bodies discuss these topics at the twelfth China chain meeting held recently.

Retail industry: seeking change to welcome the "consumption era"

Wang Xuanqing, deputy director of the Department of Commerce and Commerce of the Ministry of Commerce, said at the meeting that according to the annual average growth rate of 8%, it is estimated that by 2015, China's per capita GDP will exceed US $five thousand, and consumption will further boost the economy, and China will begin to enter the consumer led economic and social development mode.

"With the improvement of residents' living standard and the upgrading of consumption structure, the pformation of chain enterprises from providing commodity services to providing consumer services is becoming more and more obvious."

Wang Xuanqing said.

Guo Geping, President of China Chain Store Association, pointed out that during the "12th Five-Year" period, China will continue to expand.

However, Wang Xuanqing also believes that the main growth of China's chain enterprises is still from the growth of the number of shops, the scale and quality, and the uneven competition.

In this case, while accelerating the development of chain enterprises, we should further promote the management innovation, business innovation and service innovation in order to ensure the vitality of the industry and enterprises and cultivate the core competitiveness.

Diversification: tap the new value of retail chain

In fact, the pformation is already taking place.

A survey jointly released by the chain association and DDT shows that the development strategy of the regional retail enterprises has developed from the traditional profit pattern of commodity sales to the diversification trend of related industries.

On the basis of traditional Shang Chao and department store format, it began to enter commercial real estate such as large commercial complex and community business center.

Aiming at the characteristics of consumers in different regional markets, we should develop strategies for subdividing their own multi brands.

- speed up the establishment of a marketing model that combines e-commerce and entity stores.

The supply chain management extends to the upstream, such as the construction of large logistics distribution centers, procurement of production bases, and improvement of supplier cooperation mode.

The merger between regional retail enterprises will become a hot topic and will also be involved in the financial field in the future.

Guo Geping believes that the development of multi retailing is based on three reasons, first of all, the diversification of consumption.

At present, consumer demand is characterized by differentiation, upgrading and personalization, all of which have promoted the establishment of multiple sales terminals.

The second is the demand for competition in the regional market.

The single format has no competitive advantage in the regional market. Therefore, the comprehensive coverage of multiple forms of intensive distribution can enhance the competitiveness of an enterprise in the regional market.

Finally, many enterprises are coming from traditional enterprises or state-owned enterprises. Their enterprises are a pluralistic combination. With the merger and reorganization, diversification has become an important phenomenon in the development of enterprises, especially retail groups.

Want and do: seek balance between opportunities and abilities.

Participants in the industry generally believed that multi retailing is the result and goal of enterprise practice, and diversification is also a controversial topic.

When exploring a diversified development path, retail enterprises should learn to strike a balance between opportunities and capabilities.

Guo Geping believes that when developing diversified retail businesses, enterprises should grasp the following aspects.

First, sharing resources.

We must integrate the related businesses based on the retail main platform, build a diversified enterprise management structure, share the advantages of human resources and capital outlets, so as to maximize the benefits.

The two is to use capital to resist market risks.

In the era of multi retailing, enterprises must embrace capital. At the same time, we must see the dual nature of capital and make good use of capital. By introducing capital, we can also improve corporate governance structure and rapidly increase enterprise scale and market share.

The three is training talents.

The implementation of multiple strategies requires a coordinated workforce.

Chen Shuo, chief operating officer of Huarun Wanjia limited, said that in the process of promoting multi retailing, we should pay attention to accurately grasp the following elements:

First of all, no matter how many formats, companies have to stand in the consumer's perspective to do things, each format must be professional; secondly, scale effect, expand the field of enterprise development; third, effect management, which involves the real Maori space that enterprises can really get; the fourth is innovation, regardless of the ability to expand the enterprise, or the actual grasp of the basic needs of consumers, we must pursue differentiation.