When The Price "Betrays" The Quality &Nbsp; &Nbsp; Down The Clothing Market, Where To Go?

Affected by international market, recent domestic

Recently, reporters visited Zhengzhou's major clothing market, giving more attention to the down sale clothing with discount sales.

From the information feedback from the market, these low season anti season down coats are hidden in many "tricky clothes". Their prices are discounted and the quality is also greatly reduced, which leads to many consumers' questions and complaints.

Status quo: down prices soaring, down jacket is promoted at a low price.

At the beginning of 2010, when the European Union held a summit in Brussels, most of the twenty-five member states indicated that there was a serious shortage of supply in the domestic down market.

For a time, the international feather and down market trend has become the focus of attention of all garment producing countries, and the down price has also been launched.

As far as our country is concerned, the price of domestic feather and down continues to rise due to the fact that the international feather and down market is in short supply.

Take the white duck down as an example. The eiderdown has increased from 80 thousand yuan per ton last year (90% white duck down, not duckling) to 260 thousand yuan / ton now, and many down garment manufacturers will offer 28 to 290 thousand yuan / ton when they quote.

In the face of this situation, there is an industry analysis, this is the feather manufacturer's boast hype, intentional pressure to raise prices, in April, May this year in Sichuan, Guanghan, Jianyang and other places of high price hype is a favorable evidence.

Admittedly, no matter whether the raw materials of the raw materials such as raw materials are in short supply and the price is constantly rising, or the wanton speculation of the down production manufacturers, the soaring price of the down products has been an indisputable fact before the down garment manufacturers.

However, it is unthinkable that when the price of feather and down has soared, many down the clothing dealers have begun to fight down the season's discount sales promotions, and the price of them is unbelievable.

On the occasion of the promotion of National Day Golden Week clothing, the reporter visited Zhengzhou's major clothing market and clothing supermarkets. The survey found that except for some clothing shops on both sides of the urban roads, all the clothing centralized shops in Zhengzhou had no exception in the sale of down coats.

Among them, many shops and stalls near the small town of Fu Shou street, the 27 District railway station, are mainly in the category of discount down coats. The prices are generally between 50 and 80 yuan, and the price of some children's down garments is as low as 18 yuan.

The clothing business buildings such as silver base, Tian Rong fashion city and so on are also full of many unnamed brands of down coats. Among them, the silver based first floor and the Tian Rong fashion city are on the first floor, which have previously been mainly engaged in clothing accessories, and have also added many sales outlets for down coats.

However, what is even more surprising is that even the Jin Rong commercial city, which was originally built on the other side of the silver based commercial building, was mainly distributed by the trousers industry, and there were 00 scattered shops in the surrounding areas.

Similar to the clothing market near the 27 District railway station, the discount clothing in the Phoenix Palace clothing market near Chengdong Road near Chengcheng city is also booming.

Dehua's pedestrian street, Baisheng, Shanghai City, Tai Shang New Mart and other shopping malls also have well-known brands of down coats at discount, usually three to forty percent off, some of them are as low as ninety percent off.

Survey: reporters visit the market and pay attention to the quality behind discount.

"Compared with last year's winter clothing market, the market price of winter clothing this year is relatively low by about 20%, and the price of the down jacket will be lower than that of previous years."

In a winter clothing sales shop near fu Shou street small commodity city, Mr. Cheng, an interview with reporters, said that combining with the experience of running winter clothes for 6 years, Mr. Cheng believes that this year is the most competitive year for Down garments.

First, the time of listing is early; two, the price is low; moreover, there are many brands.

Asked about the reasons for this situation, Mr. Cheng said he did not quite understand it. It is said that this winter will be relatively cold. Down jacket is the industry that relies on heaven. So there are more enterprises and competition is relatively fierce.

According to the reporter's observation, Mr. Cheng's clothing store has two brands of down garments, namely "Ai Yi" and "Peng Fei".

In addition to the "top down jacket" and "fine down jacket" logo in the middle of the collar, these two kinds of down garments did not see the logo, origin, cashmere volume, specifications, batch numbers and so on.

Subsequently, reporters visited Fu Shou street several distribution of down jacket shop, the survey results are basically the same as Mr. Cheng's.

"According to the unified standard of China, the down garment with a cashmere quantity of more than 50% is the real down jacket, and this down jacket has been basically eliminated in the first two years.

At present, the amount of cashmere clothing of the famous brand down garments on the market is basically over 90%. "

The store manager of Bosideng down clothing department, an interview with reporters, said that although China has already introduced the strict production standards for down coats, the management of down garment market is not strict enough.

The United States requires that the wort content of down garment can be more than 75% to identify the word "down product" or else it will be severely punished.

However, it is tens of dollars of "down jacket" that is readily available on the stalls in China, and most of such down garments are not registered trademarks, product contents, instructions for use, etc. in fact, most of these can not be called the down jacket in real sense.

In view of the market operation status, yesterday afternoon, the reporter called the Zhengzhou consumers' Association. According to the duty officer of the consumer complaint reporting center of the association, during the Mid Autumn Festival and the National Day holiday, complaints about clothing consumption increased by nearly 20%, except for tourism consumption.

Question: when quality meets market discount, where should the down garment go?

On the one hand, prices continue to skyrocket, making the down garment manufacturers chilling raw materials; on the other hand, a down jacket that is in full swing with discount promotions and low prices.

The contrast between the two is not only a big worry for many consumers, but also a dilemma for the down garment production enterprises.

"From the current business situation, we can say that the market has been cornered by the cruel market, on the one hand is unattainable raw materials, on the one hand is low dumping market, enterprises are now struggling in the difficult way forward."

Liu manager of Zhengzhou Fuhai Garments Co., Ltd. said that since the end of 2008, the company's down garment business has not been very good. Especially this year, it is more obvious. In the past, sixty thousand or seventy thousand yuan of eiderdown is now up to about two hundred thousand yuan per ton. This is a kind of abnormal market phenomenon, and the down price is also unacceptable for most small and medium size down garment manufacturers.

At present, the down sale clothes on sale in the market are generally cheaper than those produced by unknown small workshops. These down garments usually contain no cashmere, even with the amount of cashmere, which is also very low, which is far from the product safety technical requirements stipulated by the state.

This kind of down garment not only can not meet the standard of formaldehyde content, pH value and color fastness of garment cloth, but also the quality of the down inside garments. Most of the feathers below 100 yuan are mostly unqualified. They are easy to mold, breed viruses and bacteria, and are very harmful to consumers.

"Production of clothing that is harmful to consumers is something we will never do.

However, in the face of this abnormal development of the market situation, how should our enterprises go on? "Liu manager said with a face.

Analysis: experts' tactics have made the down garment market return to the international market. Recently, the domestic market has seen a downward trend in the down price.

At present, the white duck has been up to 260 thousand yuan / ton from last year's 80 thousand yuan / ton (90% white duck down and no duckling).

At present, with the gradual cooling of the weather, the autumn and winter clothing market has gradually entered the selling season.

However, it is unthinkable that the price of the down jacket has not risen with the rise of the down price. Although the down sale of the down sale clothing is mostly bottled, but its price is unbelievable.

Recently, reporters visited Zhengzhou's major clothing market, giving more attention to the down sale clothing with discount sales.

From the information feedback from the market, these low season anti season down coats are hidden in many "tricky clothes". Their prices are discounted and the quality is also greatly reduced, which leads to many consumers' questions and complaints.

Status quo: down prices soaring, down jacket is promoted at a low price.

At the beginning of 2010, when the European Union held a summit in Brussels, most of the twenty-five member states indicated that there was a serious shortage of supply in the domestic down market.

For a time, the international feather and down market trend has become the focus of attention of all garment producing countries, and the down price has also been launched.

As far as our country is concerned, the price of domestic feather and down continues to rise due to the fact that the international feather and down market is in short supply.

Take the white duck down as an example. The eiderdown has increased from 80 thousand yuan per ton last year (90% white duck down, not duckling) to 260 thousand yuan / ton now, and many down garment manufacturers will offer 28 to 290 thousand yuan / ton when they quote.

In the face of this situation, there is an industry analysis, this is the feather manufacturer's boast hype, intentional pressure to raise prices, in April, May this year in Sichuan, Guanghan, Jianyang and other places of high price hype is a favorable evidence.

Admittedly, no matter whether the raw materials of the raw materials such as raw materials are in short supply and the price is constantly rising, or the wanton speculation of the down production manufacturers, the soaring price of the down products has been an indisputable fact before the down garment manufacturers.

However, it is unthinkable that when the price of feather and down has soared, many down the clothing dealers have begun to fight down the season's discount sales promotions, and the price of them is unbelievable.

On the occasion of the promotion of National Day Golden Week clothing, the reporter visited Zhengzhou's major clothing market and clothing supermarkets. The survey found that except for some clothing shops on both sides of the urban roads, all the clothing centralized shops in Zhengzhou had no exception in the sale of down coats.

Among them, many shops and stalls near the small town of Fu Shou street, the 27 District railway station, are mainly in the category of discount down coats. The prices are generally between 50 and 80 yuan, and the price of some children's down garments is as low as 18 yuan.

The clothing business buildings such as silver base, Tian Rong fashion city and so on are also full of many unnamed brands of down coats. Among them, the silver based first floor and the Tian Rong fashion city are on the first floor, which have previously been mainly engaged in clothing accessories, and have also added many sales outlets for down coats.

However, what is even more surprising is that even the Jin Rong commercial city, which was originally built on the other side of the silver based commercial building, was mainly distributed by the trousers industry, and there were 00 scattered shops in the surrounding areas.

Similar to the clothing market near the 27 District railway station, the discount clothing in the Phoenix Palace clothing market near Chengdong Road near Chengcheng city is also booming.

Dehua's pedestrian street, Baisheng, Shanghai City, Tai Shang New Mart and other shopping malls also have well-known brands of down coats at discount, usually three to forty percent off, some of them are as low as ninety percent off.

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Analysis: experts' tactics to make the down garment market return to quality standard

"Either die quickly or live wonderfully", this is a boy who lost his arms in the China's Got Talent, Liu Wei, when he spoke to him on the piano with his feet, when he spoke to him, I think it is very appropriate to use this phrase to describe the current down jacket production enterprise.

Fan Fengyun, chairman of Zhengzhou Pan American Fashion Co., told reporters in an interview.

"From the current clothing market, China's down garment production enterprises are indeed facing a severe test.

But, as the old saying goes, hardships and hardships can be achieved. If we can break through this dilemma bravely, the vitality of our enterprises will be stronger.

Therefore, I hope that these enterprises can withstand the cruel test of the market, survive and live well. "

Fan Fengyun said that in the face of the current market situation, the down garment production enterprises, especially some small and medium size down garment production enterprises, should not be allowed to drift with the current market, and should not participate in the unhealthy market competition. Facing the abnormal and cruel market situation, they should embrace the heat and overcome the temporary difficulties together. Secondly, we must establish a belief that we should adhere to the quality of survival, quality and development, and take the strategic line of brand development. Besides, we should also make more efforts in the style and work of down garments, and strive to achieve "people without me, people have me."

New and unique style, coupled with excellent quality of clothing, this is the key to the survival of any garment manufacturer, and also a sharp sword for the development of enterprises.

Quality standard

"Either die quickly or live wonderfully", this is a boy who lost his arms in the China's Got Talent, Liu Wei, when he spoke to him on the piano with his feet, when he spoke to him, I think it is very appropriate to use this phrase to describe the current down jacket production enterprise.

Fan Fengyun, chairman of Zhengzhou Pan American Fashion Co., told reporters in an interview.

"From the current clothing market, China's down garment production enterprises are indeed facing a severe test.

But, as the old saying goes, hardships and hardships can be achieved. If we can break through this dilemma bravely, the vitality of our enterprises will be stronger.

Therefore, I hope that these enterprises can withstand the cruel test of the market, survive and live well. "

Fan Fengyun said that in the face of the current market situation, the down garment production enterprises, especially some small and medium size down garment production enterprises, should not be allowed to drift with the current market, and should not participate in the unhealthy market competition. Facing the abnormal and cruel market situation, they should embrace the heat and overcome the temporary difficulties together. Secondly, we must establish a belief that we should adhere to the quality of survival, quality and development, and take the strategic line of brand development. Besides, we should also make more efforts in the style and work of down garments, and strive to achieve "people without me, people have me."

New and unique style, coupled with excellent quality of clothing, this is the key to the survival of any garment manufacturer, and also a sharp sword for the development of enterprises.