Brand, Channel And Service Become The New Fulcrum To Pry The Future Market.

Looking at the market, although the global economy is recovering, the outlook for the world economy is still facing major risks.

Brand calls the market

Nowadays, various projects are being accelerated in Jinjiang, and the main shaft of shoe making zone has begun to take shape.

Earlier, Jinjiang shoe enterprises began to produce small profits from foundry production.

After the crisis, orders began to decrease, leading to the collapse of some small and medium-sized shoe enterprises in Jinjiang.

Insiders pointed out that the brand has become the "golden signboard" for Jinjiang shoe enterprises to cope with difficulties and tackle tough problems.

Therefore, Jinjiang shoe enterprises began to adjust the brand communication strategy, orderly build a market network, and continuously expand the brand awareness of shoe brands.

Subsequently, with the help of the high-quality resources of the domestic footwear and apparel industry chain, Jinjiang vigorously promoted the brand, made the brand have a wide domestic influence and initially built an internationally competitive "China Shoes Capital" base, becoming the most dynamic shoe brand city in the coastal areas of China and the window of foreign trade in production, marketing and research.

Channel creates "sharp weapon"

Dreams need action to support, and brands need channels to carry them.

It can be said that the quality of channel construction has a direct impact on the success or failure of the brand.

The chain store system has always been an important channel for the spread of Quanzhou shoe brands, as well as the foundation for the rise of Quanzhou shoe brands in the domestic market.

As the layout of domestic street shops is becoming more and more saturated, many brands begin to seek breakthroughs in channel mode from department stores or sports cities. For some newly rising brands, department stores have also become a new channel for them to catch up with their competitors.

According to media reports, the seven wolves, as a newly rising brand of sports goods, have spent thousands of stores throughout the country in five years and become a dark horse in the domestic sports brand.

As a sports brand later, the seven wolves fashion movement also hopes to enrich the domestic sales outlets system through the resources of actively grafting department stores, thereby enhancing the brand height.

Services improve differentiation

The complexity of the market has brought deep thinking to the shoe industry in Quanzhou. To achieve rapid development of shoe enterprises, we must use continuous upgrading of terminal means and real-time effective services to provide support for enterprise decision-makers.

For shoes and clothing enterprises, the importance of terminal construction has become more and more obvious.

And the development of enterprises to a certain stage, the brand has been reflected in the terminal, is not only a slogan, but also a brand to try to bring consumers a kind of values.

For shoe enterprises, service is based on the cultural management of "people's hearts", which will bring about tangible economic benefits.

Now the industry development situation is not optimistic. It is caused by the big environmental impact. Facing the current grim situation, Quanzhou shoe makers analyze the problems dispassionate and objectively, and explore the way out. Brand, channel and service will become a development trend of the terminal form of the enterprises.

This form can put the advertisements made by enterprises in various media to the field and play a very important role in the future development of the brand.