Yi Xun: Together With "Service Fair"

" Clothing news From 2005 to China (Humen) International Clothing trade fair By this year, it has been sixth consecutive years. Clothing news market Director Zhou Haiyang opened the door to reporters to reveal the history of Yi Xun.

Since its establishment in 1997, Yi Xun has established the franchise as its main business mode. At present, there are more than 20 provincial-level agents and branches in the country, nearly 1000 stores, or even clothing stores in Xinjiang.

Yi Xun has always been one of the largest brands in the Humen International Fashion Fair. This year is no exception, with an exhibition area of nearly more than 100 square meters. Moreover, Yi Xun has developed from the 4 booths at the beginning of the fair to the current 8 booths.

Yi Xun has always attached great importance to the Humen International Fashion Fair. "We started looking for professional teams in advance a few months to design the booths."

Because China (Humen) International Fashion Fair can be radiated to the whole country. Participating in the Humen International Fashion Fair has played a very good role in brand promotion and brand promotion. In particular, it played a great role in the investment and channel construction of Yi Xun in Central China and Southern China.

"Last year, through the fair, we recruited two regional agents, and nearly fifty or sixty shops were paved through the information channels of the exhibition." Zhou Haiyang used an example to confirm the actual benefits of Humen International Clothing Fair for Yi Xun.

When asked about the difference between the two exhibitions and last year's participation in chic, Zhou Haiyang gave the voice of the enterprise: first, as the local brand of Humen, Yi Xun grew up with the Humen International Fashion Fair. Today, clothing news can not be separated from the support of the Humen fashion fair and the Organizing Committee of the fair. Secondly, the Humen fair is a banner of the South style clothing, and is more inclined to women's clothing, and Yi Xun is a women's clothing brand, which is more consistent with our brand positioning. Attending the exhibition in Humen is very much like a duck to water. Every year, we look forward to a quick start. This is the biggest difference between exhibiting in the field.

Indeed, Yi Xun grew up with China (Humen) International Fashion Fair. In 2005, the clothing brand was in the rising stage. With the purpose of learning and communication, the company participated in the first trade fair. Now, clothing news is already the best in Humen women's clothing brand.

Yi Xun and Humen International Fashion Fair grow together, and feel the new changes in the past few years.

"I feel that exhibitors like us are becoming more and more mature, such as Yi Xun, YISHION, Yinni, Song Ying, Ying Cai Mei and so on, which can represent the style of Humen women's clothing more and more. As far as we are concerned, we have never participated in the competition and have participated in the 5 session for a long time. There may be exhibitions in some places, and after a certain number of meetings, the organizers of the exhibition will have a sense of languor, without breakthrough and innovation, but the Humen town government will not have its own ideas and new ideas every year.

Zhou Haiyang said.

With the continuous development of China (Humen) International Fashion Fair, there are more and more new brands. In this regard, Zhou Haiyang also admitted that "new brands are increasing year by year, for clothes like this continuous exhibition of old brands, there must be some pressure."

But at the same time, he also said: "from another perspective, this is also a driving force. Such a competition is benign and can be jointly promoted, and also a thriving performance of the garment industry in Humen.