Shoes And Clothing Wholesale Trade To The Two Or Three Line Market Radical

The lack of planning and grid layout of sparrow style survival is changing to the "comfortable shopping mall" of environmental comfort and outstanding single product display. The wholesale trading market of orders and pactions has appeared shadow of spot trading and even terminal sales; and the hot market of professional market coming from all over the country shows that wholesale trade is rapidly moving from grade one to two or three.

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In order to reverse the wholesale market traffic chaos, layout disorder, environmental degradation, lack of commercial planning situation, over the years, Guangzhou and Liwan District two levels of government have invested funds to upgrade the hardware and software of the West footwear market, and set up west station.

Because the professional market is mostly reformed, many buildings are old and difficult to adapt to the new shopping environment. Therefore, almost every year, the market is upgrading and upgrading hardware.

The old Acer Europe and Tianhe shoes city occupy the advantage of location, pform early, and have obvious advantages of category segmentation, and operators are making more efforts in management.

The international shoe city is born out of commercial and residential use, which has pformed the housing into an office building, which is in line with the needs of Brand Company and embodies its own characteristics.

And Xicheng shoe Plaza and gorgeous palace are the two main themes of PU shoes and export. After several years of continuous pformation, star hotel has become the most famous brand market with geographical and characteristic advantages.

The step cloud world, which almost turned out, has almost rewritten the history of the station west shoe city, and laid the unshakeable position of the West shoe city of Guangzhou Railway Station in the decades of the whole country and even the whole world.

The above shoes city has a high starting point, high standard, high investment and high output. The brilliance of its writing represents the benchmarking of West shoe city to a certain extent.

While funds are being restructured in various markets, the surrounding environment has been continuously improved.

From the one-way street that can not get out of delivery, to the congestion of the morning and the afternoon, and then to the embarrassment of queuing and parking at a respectful distance, for many years, the changes in the surrounding environment of the west commercial circle are obvious to all.

Raging rents, intensifying competition, and pushing for pformation

However, in the process of upgrading and upgrading the footwear market, the pressure of rent pressure on business operators is also increasing.

Insiders said, "most wholesale markets in Guangzhou are still in the traditional wholesale market mode of selling real estate and Subleasing stalls.

The price of property in the wholesale market is soaring, and the rent has become the biggest cost of brand business.

This directly leads to an increase in the turnover rate of merchants in the footwear wholesale market, especially in some stages of the new market.

It is understood that in the West Business District, the first floor shops rent at 1500 yuan / square meters, the two and three levels of rent in turn decreased by 300 yuan.

The high rent has eaten the profits of the operators and swallowed the confidence of the operators.

It is understood that at present, about 1/3 of the operating households in the shoe city are in a state of small profits or slight losses, and more than half of the losses during the financial crisis in 2008.

At the same time, operators must bear the pressure of rapid increase of competitors and rapid competition.

According to incomplete estimates, in the 3 years from 2006 to 2009, the number of newly opened shoe city shops has doubled, and the number of employees has increased significantly.

On the one hand, the external environment is upgrading. On the other hand, enterprises themselves are also upgrading urgently to find new breakthroughs in channels and breakthroughs in mode.

In the face of bottlenecks in physical operations, many enterprises have to find business opportunities on the Internet, try to establish their own marketing websites in the step cloud world, Xicheng shoe Plaza and so on, to provide sales services for merchants. At the same time, under the unified planning of Liwan District, the government has jointly launched the station west shoe city network with the resources of every shoe city and merchants, trying to create an online footwear trading market that will not end for 24 hours.

Force high-end brand professional market, market malls

The rise in land prices has led to a sharp rise in the rental prices of commercial properties, and the operating costs of the brand tenants in the professional market have been increasing and profits have shrunk.

The professional market operators who are closely related to the interests of tenants should also consider adding new added value to tenants to consolidate the tenancy relationship.

In this round of upgrading and upgrading, the traditional wholesale market is keeping up with the department stores, and its shopping environment, supporting facilities and management level have become the standard of reference in the wholesale market.

At the beginning of the construction of the step cloud world, we took internationalization as the slogan, and the property of the office and the shops combined to wipe out the concept of the wholesale market shacks.

Xicheng shoe Plaza and gorgeous palace are born out of star hotels. They pplant the environment and business requirements of the star hotels, and the managers bear most of the expenses, without increasing the burden of the businesses, and provide the customers with a perfect business environment.

In fact, there is no doubt that one direction of upgrading the wholesale market is shopping malls. This change is also in line with the direction of social and economic development.

In the past two years, almost all the markets have followed the direction of the emerging professional market, and are in line with the standards of shopping malls.

At the beginning of the construction, all the standards are in line with the five star hotels. The hardware facilities are almost impeccable. The elevator doors and windows are like mirrors.

Of course, whether this method is reasonable is questionable, but its general direction illustrates the problem.

Last year, the leather market in the whole country was mostly followed by professional market malls.

For example, the China Leather City of Haining, which was listed last year, has developed the Tongxiang World Trade Center, which has been a sensation in the leather industry.

Similar to Beijing bayuan exhibition and Trade Center, Wenzhou Wan Ying, Shandong Zhaoyuan, South Sichuan leather city, etc., without exception, they have adhered to the way of shopping malls.

Another obvious change is that the wholesale market is moving towards the direction of wholesale and retail business.

This new trend will undoubtedly become an inevitable direction, which represents the evolution of wholesale channels.

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Although there is almost no introduction of retail mode in West Guangzhou Railway Station, which is determined by its first class terminus and order management mode, the wholesale market is moving from B2B to B2C in more and more two or three tier markets.

This can be verified in the professional market operation mode of newly opened domestic and regional markets this year.

Several markets mentioned above are illustrative examples.

And the wholesale clothing market in Guangzhou has begun to try the new mode of combination of wholesale and retail.

In the pformation of the third floor of the white horse, 12 fitting rooms were added to meet the needs of ordinary retail consumers.

"At present, the rent on the third floor is around 500 yuan / square meter, making room for fitting rooms. It can be said that it has made great sacrifices to try to expand the retail business," an insider revealed.

Some clothing markets simply open the "night market" and extend their business hours to 9 in the evening, while encouraging tenants to adjust their business strategies and start implementing the combination of wholesale and retail.

And the great harvest of zhinxi shoe city is that every month or so before the Spring Festival every year, every market is crowded with the masses of people who are looking for special products, and the two sides of the street become open shop retailers.

At present, this trend is good and is becoming more and more intense.

The two or three line wholesale market is still blowout

Last year, Haining leather city was officially launched.

The listing of Haining's leather city set off a boom in the traditional wholesale market and the theme retail market.

On the other hand, the retail range and radiation capability of the traditional wholesale market are shrinking.

This market change has left room for development for the two or three line wholesale market.

Compared with the pressure and bottlenecks of the footwear market in Guangzhou, the wholesale footwear stores in the 234 tier cities are thrived.

After experiencing the peak of expansion in 2007 and 2008, the wholesale market of footwear in Guangzhou has been in a predicament of stagflation.

Since then, the new entrants have not caused too many waves.

Because the footwear industry is currently in an innovative vacuum stage, the market channel is basically shaped, and 7788 of the market space development, there is no new hot spots, new channels, new markets, the industry has shown a certain degree of maturity.

Facing the encroachment of e-commerce, monopoly chain stores and department stores, Guangzhou's footwear professional market has encountered bottlenecks in both internal and external sales.

One of the ideas of traditional market pformation is diversification.

Over the past two years, many professional footwear markets have sprung up all over the country. "The growth of secondary cities is very good, and gradually penetrated from the primary market to the first tier cities and the regional cities", insiders said.

"In the two or three level area, the size and the scope of the radiation are not important. The key is to have a reasonable layout, to highlight the selling points, and to serve nearby. As long as the service is in place, there is room for survival and development."

From a series of phenomena listed above, what shoes enterprises need to think is whether the role of the traditional footwear sales channels in the wholesale market is strengthening or weakening? And the rising and rising of the two or three line emerging wholesale markets, whether it represents the development direction of channel sinking and the service of nearby customers?