• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    What Can I Keep You &Nbsp; My Customers?

    2010/11/16 13:26:00 51

    Customer Channel Marketing

      

    The 50 place in the survey.

    customer

    In China, whether customers of Wangfujing department store, Yansha shopping mall, new world department store, and Kwok you building are also customers of people's shopping centers such as Auchan, Wuming, and Yi made, "consumption insecurity" has become the main voice. 38% of the customers believe that there is no consumption safety; 32% of customers think consumer brands are more reliable; 30% of consumers believe that consumption of international brands is relatively safe.


    Of the 32% customers, middle income is their main income.

    consumption

    Mainly for the domestic first and second tier brands, personal experience or family and consumer feelings of product quality, coupled with the recent frequent clothing brand quality events, so that they increasingly feel that consumption is not safe.

    Mr. Liu, who works in Yanshan Petrochemical Company, said: "we feel that famous brands and international brands have quality assurance, but they can not afford to spend, and they can make you feel unsafe if you can afford them. This is our consumption situation.

    The best way is to save enough money to buy famous brand.


    Do you buy brand names to achieve consumer safety? 38% of the customers give the answer is negative, most of these customers are white-collar workers. As a civil servant, Mr. Wang and his wife said, "HUGO BOSS, D&G and TOMMYHILFIGER have all had quality problems. Who else can you trust? They really want to consume safety unless they manufacture them."


    What do we do to retain customers?


    2010 can be said to be the year of quality supervision, with Beijing as the source, and most of the provincial cities in the country burst out.

    clothing

    Quality gate, Guangzhou three layers of leisure wear unqualified topic has not yet started - Guangzhou spot checks of 109 batches of casual wear, product failure rate of more than 30%.

    Some famous brands including Newbalance, Tony Will, XTEP (01368), love and so on are all on the list.

    Recently, the Shanghai industrial and Commercial Bureau found out 21 batches of substandard products, accounting for nearly 1/3 of the total spot checks.


    It is worth mentioning that in the brand clothing quality sampling inspection conducted by the industrial and Commercial Department of the Yangzhou Development Zone, 4 batches of 5 batch of famous brand casual wear were judged unqualified, and the unqualified items mainly involved fiber content, pH value, color fastness to moisture and rubbing, and acid fastness and perspiration fastness.


    It is reported that the pH value (acid-base) exceeding the standard of clothing is the core issue. The standard requirement pH value is between 4.0-7.5. What is the value of pH exceeding the standard? It will destroy the protective layer of the weak acid substance on the surface of human skin. Excessive PH will destroy the balance and resistance of the skin, induce inflammation, induce infection, damage the sweat gland system and nervous system of the human body, and make the skin invaded by other pathogens.

    PH is too high or too low to irritate the skin.

    Some of the unqualified products in this survey were pH with a value of 9.1.


    Under the frequent impact of the "quality gate" of clothing, 10% of the customers in the survey indicated that the discount on the two sections and the various discounts was less than the impulse in previous years.

    Ms. Wang, who lives in Fuli City, Chaoyang District, said: "before the feeling of pure cotton clothing is better, environmental protection, pro clothing, but now found that the more pure cotton products may bring more harm to formaldehyde.

    I am now quite against the sale of pure cotton, but is there a lot of potential problems in real silk?

    Ms. Wang did not sweep the goods in pairs this year, but chose to shop rationally.

    "In previous years, I would buy a pile of clothes for my relatives and friends as gifts. Now the quality of clothing is so much that I can only choose something else."

    Ms. Wang said.


    Miss Liu chose to go to Hongkong every year to sweep the goods and pick out a batch of clothes for her close friends, but this year she did not go to eleven.

    "On the one hand, some brands in Hongkong can be bought at home, but on the other hand, the quality of international brands is no more than that.

    Since you can't give your friends the surprise they deserve... "


    Miss Wang and Miss Zhang's feedback are more representative, especially Miss Zhang's feedback is quite profound. In their comments, we will find that the frequent influence of clothing quality is not only the consumer's passion for consumption, but also the customers' fascination and confidence in famous brands and big brands. This is like stripping off the gorgeous clothes of movie stars, and seeing their lazy and decadent life, which brings both reputation and development risks equally.


    When "famous brand" becomes myth


    Miss Li, a university student, accounts for 30% of the research.

    She first talked about the price issue. She said, "I am used to buying YISHION, YISHION is of good quality, but the price is increasing year by year. Strangely, the price has increased, and the quality of the products has decreased."

    In the past, YISHION's zippers were mostly made of copper, often worn and zippered.

    But now, the price of a garment has increased by 10% compared with the same period last year, but the zipper has become plastic, and it can't wear it in March, and the zipper is broken.


    Mr. Wang is a long-term consumer of Jack Jones. He said: "in recent years, Jack Jones has not made great breakthroughs in design. The quality is generally, especially the jeans, which are shorter than those of other jeans, and often wear out in a few months."

    Mr. Wang told reporters to see a pair of jeans on his body. Because of his long trousers, his left and right trouser legs had been folded up on the outside, and a layer of folding, especially the back heel, had been damaged.

    Mr. Wang told reporters to look at the back pocket of the jeans. They had worn out in the position of the fixed wallet, and could see the wallet color in the pocket.

    "Of course, this pair of trousers has lasted for a long time, but it will take six months to add up."

    Mr. Wang also mentioned the rising price problem of Jack Jones. He thought that a famous brand could not care about the quality, which was similar to the emperor's new clothes and could only deceive himself at last.


    Miss Zhang is the VIP customer of CACHE, a Korean clothing brand. Over the years, she has consumed more than 50 clothes of CACHE.

    "I call CACHE a one-time wedding dress. I can't wear two water to make old clothes. The old is so obvious that wearing clothes for three months is like wearing three years.

    But the clothes are not damaged. They are not worn. They are not worn. They are really headache.

    Since CACHE's clothes are so poor, why is Ms. Zhang still keen on consumption? Miss Zhang admitted that the price is low and the replacement rate is high.

    At the same time, she also raised the question: "is CACHE doing this to help customers improve the elimination rate of clothes?" but is it reasonable to do so?


    Miss Wang simply called the famous brand as the accumulation of advertisements. "I don't trust the famous brand. Is the name brand detected by the brand? What is the brand? Where is the bottom line of the safety consumption? How can the credibility of the famous brand be reflected? Solve the above problems and talk about the brand name better."


    When brand names are questioned, what is the effect of our brand names? Fortunately, this is only a minority view. Once such a view is widespread, what kind of impact will it bring to the brand market that has always been dominated by certain effects? Brands should be vigilant.


    The natural turn of "brand" to "quality"


    From ancient times to the present, Chinese people are fastidious about "fame and fame", Yang name is the premise of the inheritance of fame.

    The classic character of the brand inherits this spirit.

    The word is composed of three words, meaning word of mouth.

    From mouth to mouth, Fang can become a signboard.


    For the spread of products, most enterprises first choose wide and informed, that is, the initiative to disseminate, 15 years ago, the clothing people rely on the explosion of money, who has a burst of money, who is the object of "market" worship; 10 years ago, the clothing people rely on the voice of the spokesperson, just to cater for the "sea" climax, see the spokesperson is like to see whose small Treasuries, "ooh, mama! Wrist!" in the people's choice orientation, brand merchants flocking to celebrities close to; 5 years ago, the costumes saw the charm of CCTV advertising, so tens of millions, tens of millions of hit a large number of famous brands.

    One of the representatives is Jin Liu Fu, one of its slogans - "Jinliufu, the Chinese people's wine!" with the tradition of Chinese people and the "fortune culture" respected by the Chinese people, it has been popular all over the world.

    In addition, there are brain platinum, which caters to the needs of the masses, and is the leader of "CCTV".

    Of course, there are many clothing brands.

    Now, what is the change in the mode or path of the current product?


    Through this survey, we clearly feel that the customer consumption market has been in short supply from 20 years ago. The rough development has been gradually tilted from the famous brand effect of Dalian's lock type 15 years ago, and pformed into a consumption situation dominated by brand 10 years ago. Now, with the huge enrichment of brand and material, the consumption of customers has become increasingly rational, just like spoiled children, a little discomfort will lose their eyes, lose loyalty and consume energy.

    Customers are concerned not only with the media exposure of a certain brand, but also with the added value and quality of the brand.

    This is also the reason why the trend of quality is frequent.

    The government is bound to give full support to people's concerns.


    In fact, the frequent occurrence of quality doors is not a bad thing. It makes the brand that has always been hot headed and struggled forward to think about the essence of development. After thinking of the rapid development of the market, what should we do in the face of the steady rise of the market? Through this survey, it shows that the development of "brand" to "quality" is inevitable, which is the demand of customers, the demand for brand growth, and the demand of the market and the demand of a hundred years.

    • Related reading

    How Can We Reduce The "Two Batches" Of Agents?

    channel management
    |
    2010/11/13 11:48:00
    92

    The Future: The Layout Of Textile And Clothing Brands, And The Rural Market Suffers From Ups And Down.

    channel management
    |
    2010/11/12 11:23:00
    61

    品牌代理加盟的五大要點

    channel management
    |
    2010/11/10 15:10:00
    88

    代理商終端出擊 品牌發展方能實現突圍

    channel management
    |
    2010/11/10 15:07:00
    68

    How Do Agents Manage Terminal Franchisees?

    channel management
    |
    2010/11/10 14:43:00
    88
    Read the next article

    Rehacer And Boots Brand Dr.&Nbsp; Martens Jointly Launched 8-Hole&Nbsp; Boot

    The Japanese brand rehacer and the famous boot brand Dr. Martens jointly launched the latest 8-Hole Boot.

    主站蜘蛛池模板: 青梅竹马嗯哦ch| 强奷乱码中文字幕| 成年性生交大片免费看| 国产精品国产亚洲精品看不卡| 免费萌白酱国产一区二区 | 美女扒开尿口给男人看的让 | 午夜精品福利视频| 蜜桃成熟时3d国语| 欧美性xxxxx极品老少| 天天射天天干天天色| 吃奶摸下激烈视频无遮挡| 久久精品国产这里是免费| 18禁美女黄网站色大片免费观看| 男人边吃奶边激烈摸下面的视频| 把水管开水放b里是什么感觉 | 97无码免费人妻超级碰碰夜夜| 精品熟人妻一区二区三区四区不卡 | 国产精品成人一区无码| 亚洲精品欧美综合四区| youjizcom亚洲| 精品无码久久久久久久动漫| 无码一区二区三区在线| 国产免费av片在线观看| 久久精品免费观看| 国产性夜夜春夜夜爽三级| 欧美XXXX做受欧美1314| 国产精品国产三级国产AV主播| 亚洲va欧美va| avav在线看| 欧美一级视频在线观看| 国产精品日本一区二区在线播放| 亚洲福利视频网| 97国产免费全部免费观看| 爱情岛在线视频免费观看网址| 好男人在线社区www在线视频免费 好男人在线社区www影视下载 | 污网站免费在线观看| 夜夜揉揉日日人人青青| 亚洲色国产欧美日韩| 99久久综合国产精品免费| 波多野结衣伦理电影在线观看| 国产精品午夜剧场|