Determining Target Agents' Standards

Manufacturers need to identify target agents. standard Such a market developer who operates on the ground can have the basis to follow, which is conducive to the rapid establishment of target customers.

1, the level of capital is the most important criterion for newly entering market brands and inadequate fund manufacturers. The more money an agent can invest in the brand, the more he can invest in the local market, and the more smoothly the market starts.

2, what is the relationship between the retail network and retail stores, whether there are many high quality retail networks, which is also an important standard of funds, and a sound retail network is conducive to the rapid access to retail channels, to obtain a good display location and area, to obtain a favorable promotion venue, and ultimately to effectively deliver to consumers.

3, pay attention to the product attitude, attach importance to the brand and decide whether the manufacturer and agent can be effective. Communicate And effective communication between partners can promote good sales of products.

4, management level, the management level of the agent, the management level of the supplier, and the management level of the retail network will affect the business of the agent, so this is also an important standard.

5, infrastructure, such as vehicles for distribution, warehouses, offices and so on, is also needed. Investigate 。