Initial Investigation Of Agent Steps

I. objectives:

Enter the market and understand and observe market information and competitive information at the same time. Through early understanding, the relevant personnel made a preliminary visit, the first contact with agents.

Two, work content

(1) enter market Carry out initial research work.

1. Purpose:

Understand the operation results of competitive products, identify the list of target agents, and determine the market development plan.

2. Methods:

A, inquiry Salespersons, promotions and shopping guides of large, medium and small retail stores

B, asking consumers to buy or participate in sales promotion.

C, inquiring sales agents.

(two) local retail store research

Method:

1. Observe competitive display items, production date, neatness, fullness, and placement methods.

2, the placing method, location and variety, quantity and area of the head.

3, memorize product prices, varieties, and pay special attention to special products.

4, put forward product queries to sales promotions, understand their majors. degree 。

5. To know the frequency of visiting sales representatives and the standard of store display.

6, understand the replenishment requirements and weekly replenishment frequency and other situations to the salesperson or guide.

7, visit the terminal procurement manager to learn about the entry procedures, expense details, discount and other situations, and invite us to provide a list of suppliers with good reputation and better strength. Ask for the name card of the responsible person.

8, find competitive business personnel to understand the details.