Clothing Week And Design Exhibition Have Their Own Strengths. Marketization And Diversification Are Commonalities.

Recently, Shanghai fashion week, China contemporary fashion design exhibition and China fashion week have been held in Shanghai and Beijing.

The three activities are different from each other, with different emphasis and different influence.

Shanghai fashion week is the main player in the world.

France, Sweden, Holland, Mexico, Australia, Japan, and China.

The problem is coming.

If you are a designer or a brand who wants to promote or inviting business, which activities should you choose to participate in? It is not an easy task to find the right organization. Let us know the organizers of the three events.

Behind the Shanghai fashion week is Shanghai Textile Holding Group.

Shanghai has recently proposed to build itself into the sixth largest fashion capital in the world. Therefore, "Introduction" has become a major role of Shanghai fashion week.

For example, this fashion week's DBHK (Design by Hong Kong) and Seven Days, the two converging multi brand shops take advantage of the fashion week to open new stores in Xintiandi fashion.

The closing ceremony of the fashion week in Shanghai is a popular fashion menswear brand L2, which was introduced by Daniel Wu in Fujian. The brand was established at the end of last year and its headquarters is in Shanghai. This is another interpretation of "Introduction".

The Chinese contemporary fashion design exhibition is sponsored by China Fashion Association.

The CHIC China International Clothing Expo, which is hosted by the latter, is the most important clothing exhibition in China. If the brand wants to find a 234 tier city agent, it probably won't be able to get around there.

However, positioning high-end brands to participate in the exhibition will find some acclimatized.

Therefore, the new edition of creative exhibition is for those high-end designers or brands.

In addition, relying on the relationship between the China Fashion Association and the French fashion Union, it is a way to go out through it.

For example, the award-winning designer can be invited to the "China in Paris China contemporary creative Showroom" during the Paris fashion week, and has the opportunity to show the clothing to international buyers.

China Fashion Week is sponsored by China Fashion Designers Association. The purpose is to promote the designers of domestic garment enterprises.

Therefore, if you want to get some fame in Chinese garment enterprises, you will have to participate in the China fashion week because you only have the chance to get the title of the top ten fashion designers in China.

To sum up, it is not difficult for us to make several paths: foreign brands enter China, new brands or designers think.

Of course, many brands refuse to get into the frame of fashion week.