Vigorously Develop Famous Brand And Special Exhibition &Nbsp; China Enters The Era Of Exhibition.

　　 It is predicted that China will enter the era of exhibition.

　　 MICE industry Known as "the vane of industry development", it is a highly related industry, which can stimulate the development of accommodation, catering, transportation, telecommunications, printing, advertising, tourism and other industries. The research on authoritative economic research department shows that the exhibition industry is one of the ten most potential industries in the next ten years.

With the 2006 Shenyang flower expo, the Beijing Olympic Games in 2008 and the Shanghai World Expo in 2010, China will launch a large-scale exhibition. As an urban service industry, China's Convention and exhibition industry has risen rapidly in some cities with high economic level, well-developed infrastructure and third industries. Basically, it has formed five major exhibition economic industrial belts, namely, Beijing, Shanghai, Guangzhou, Dalian, Chengdu, Xi'an, Kunming and so on, which are the ring and Bohai Exhibition economic belt, the Yangtze River Delta Convention and Exhibition economic belt, the Pearl River Delta Convention and Exhibition economic belt, the Northeast conference and Exhibition economic belt, and the mid west Convention and Exhibition economic belt. Through accurate functional positioning, they gradually form a coordinated, distinctive and cascade development pattern of interactive exhibition economy.

However, China's Convention and exhibition industry is still in its infancy. Some experts pointed out that China's Convention and exhibition economy still faces many problems in terms of scale, planning, management, talent and quality. We must adhere to the road of internationalization, specialization, large-scale and characteristic so as to continuously enhance the competitive power of exhibition economy.

Gao Yan, vice president of China Council for promoting trade, said that at present, there are mainly problems in the exhibition industry, such as extensive expansion, unbalanced development, low level of marketization, low market opening and weak construction of exhibition industry. According to the statistics of 1064 exhibitions held by 42 major exhibition centers in China, the total number of exhibitors in these exhibitions was 340 thousand, of which 31 thousand were international exhibitors, accounting for about 9% of the total number of exhibitors. The total number of visitors was 120 million, of which 550 thousand were the total number of international visitors, accounting for 0.44% of the total visitors. This reflects the fact that the degree of internationalization of China's domestic exhibitions is generally not high enough to compete with internationally renowned exhibitions.

Some experts believe that the current exhibition industry in China Marketization The degree of inertia of the planned economic system in the industry will impede the formation of a unified, open, competitive and orderly market system for the National Convention and exhibition industry. The resource allocation and geographical layout of China's exhibition industry are highly dependent on the administration. Behind the market operation activities, the exhibition operators hide their support for the government and industry departments, and the fragmentation of the administrative blocks to the exhibition market, resulting in insufficient market competition and the optimal allocation of resources in the industry.

At the same time, some experts pointed out another problem of the exhibition industry: "the exhibition industry in China lacks a unified and authoritative department at present. There are many channels for examination and approval, and heavy examination and approval, light management and heavy fees and light services may lead to repeated approval. Because of the same theme and scattered resources, the quality of mice and the market of mice are chaotic. In addition, due to the fact that our country has not yet carried out the certification of the qualification of the exhibition participants, the main body of the exhibition industry is mixed, which has affected the overall quality of the exhibition industry.

Reporters recently learned that the discussion on the establishment of exhibition industry association is in progress. Some experts believe that the establishment of a standardized and efficient industry association is very important for the future development of China's Convention and exhibition industry at the initial stage.

Gao Shangquan, President of the China Economic Reform Research Association, suggested that the development of MICE industry should start from the actual situation, adjust measures to local conditions, and lay down the layout of the venues and make clear the positioning of the exhibition on the basis of market investigation and prediction. Special exhibition It includes the professionalization of exhibition content.