Xia Hua, A Singer, Chanting The Song Of Chinese Creative Design

16 years ago, she left the sacred platform of the University and entered the business.

Fashion stage.

In 16 years, she changed her from a shopping mall counter to a multi billion dollar group.

She endowed Yi Wen with a profound culture and made clothes a warm nest to care for men's feelings.

She made the world deeply shocked by the design of China, and the voice of China began to emerge gradually on the international fashion stage.

- she is.

。

Xia Hua, the chairman of the Yiwen group.

The beautiful woman, who devoted all her energies to caring for men's intelligence, is a tough woman who is committed to making Chinese design sing the world.

"China's marketing personages", "China's economic women's annual figures", "the most influential entrepreneurs", "the annual business Magnolia Award"...

These bright names and the aura of her body are enough to prove Xia Hua's success, but these honors never seem to be what she really pursues.

On many important occasions and ceremonies, Xia Hua stood on the stage of speech, did not flaunt the company of Yi Wen, didn't publicize the self honor, but told the Chinese culture again and again with passion.

On the stage of the world, she ran around the original Chinese design and issued "China's strong fashion voice".

The last time I saw Xia Hua was in CCTV6.

Talent show

"She focuses on the cutting-edge.

In the face of innovation, the face is shining with excitement and excitement.

In the creative nest of Xia Hua - Yiwen mansion, she showed a strong, intelligent, and sensible self.

Life is beautiful like summer flowers and love is like the foundation of China. This is a very Chinese classic flavor.

Xia Hua is coming face to face, curly hair shawl, a retro red lipstick, smile filled with Oriental female charm.

It is hard for most people to link such an elegant woman with such a large fashion empire of the Yi Wen group.

The faint smell of the book makes her look more like an elegant scholar.

Because of this, the Yiwen mansion has no flashy commercial flavour, but shows romantic feelings and thick cultural touch everywhere.

Split glass, curved corridors and surrounding bronzes, ancient walls...

"Modern flavor, light Chinese style", it generalizes from furniture to decoration.

Man himself

The Yiwen mansion.

The art works everywhere can perfectly combine visual aesthetics with pragmatism.

As soon as we entered the conference room, we could smell a faint fragrance. The hundred year old camphor tree with the bronze pieces spliced together into an original trapezoidal conference table with the original shape.

It can be imagined that during the meeting, the smell of camphor wood is refreshing, soothing everyone's nervousness, and the pressure and fatigue of meetings are gone.

With the European style chair, the combination of Chinese and Western styles is natural and smooth.

No artificial decoration is different from traditional Chinese style, and Chinese and Western culture harmoniously coexist here.

Not yet speaking with Xia Hua, only in this building, she has felt her creative language and unique fashion taste.

There are four brands under the wing group.

It can be said that I poured most of my efforts on Yi Wen.

It is not only because Yi Wen is the founding brand of an enterprise. In my mind, Yi Wen is a representative of Chinese original design. The Chinese culture that this brand carries is a unique mission for it.

With the development of China's fashion industry, I hope Yi Wen can show the fashion charm of Chinese culture to the world, and let the world be shocked by the strength of Chinese design. "Xia Hua's face once again showed that kind of luster. From her eyes, we can see the perseverance behind this woman.

It is precisely this kind of personality that does not turn back after recognition, leaving her college teacher's post in the same year, taking all the questions and strange eyes, and resolutely embarked on the road of running men's clothing.

16 years later, she persisted in this choice and built her own empire of clothing: starting from 1994, creating the first men's clothing brand "EVE de UOMO", and started the fashion pioneer brand in 2001.

And then to the senior men's clothing brand.

The grand launch of...

"

"With the rapid growth of the group's development, the fastest growing menswear brand for the Chinese market has come to another podium.

The honor that followed did not satisfy her. The woman was more determined to embark on a more ambitious long road: "developing China's fashion and creativity."

This is doomed to be a difficult road, but Xia Hua is also resolute and resolute in the same way. "

Strength has not been fully realized so far, and only by relying on China's 5000 years of strong cultural support,

Only in this way can it manifest its true individuality on the world stage.

Such heroic words can make people have no doubt. After 16 years of accumulation and precipitation, Xia Hua is no longer alone, with the support of the 3000 staff staff and the support of 680 thousand VIP customers, making her more firm in her choice.

Clothing is based on human beings and culture.

"In one sense.

Xia said that what Yi Wen must do is not just a dress. In every product of Yi Wen, there is a culture that combines the concern, consideration and trust of men.

If a man is compared to a bird in the eyes of India poet Tagore, then Yi Wen is a nest that birds carry and think about and feel warm.

So far, Yiwen has 680 thousand VIP customers. They have entered this cultural and creative home, and become one of the many men in the world.

"There are such a group of men. They are persistent and determined, and they are smart and fashionable.

They are lovely because of their feelings, and they are lofty because of their responsibilities.

Yi Wen has a different view of men: success is not power and material glitz. Success is a man who never gives up his future life after he has tried happiness, setbacks and honor.

Since 2009, Yiwen has sponsored a large creative experience program "creative starry sky" on the CCTV6 movie channel, which is now the second issue.

"The starry sky" describes.

A good development trend of industry.

Many of the contestants have been influenced by Chinese traditional culture, but they have been trained and studied abroad, and even abroad.

Young designers with work experience, without exception, choose China as the starting point for their future design.

Xia Hua said excitedly, "I am glad to see that more and more young designers in China dare to express their culture and use their unique way to make the spirit of Chinese originality bloom."

"What impressed me especially was Zhao Qianyan, the champion of the first creative star. He told his father's story through his works.

When it was small, the family environment was not good, and sweaters were a dream far away from the family that just solved the problem of food and clothing.

The father could not afford to spend money on only a sweater and false collar. Behind the vanity of his little vanity was more of a sense of responsibility of a Chinese man.

He adopted the change of level texture to create the visual effect of Western-style collar. The sense of space implied in this plane construction implied more meanings.

Men are really very hard, and behind the strong and fearless we see, men shoulder too much responsibility.

Xia Hua seems to have a very thorough understanding of men. Xia Hua once said that when he was in love, he did not spend so much energy on men as he did in those years.

She devoted all her energy to men, and melted the understanding and perception of men in the culture of Yi men's men's clothing. This kind of spiritual interaction was pmitted through creative cultural activities again and again: "my father and my mother", "beauty in the wind and rain", "responsibility", black book "advocating" and "missing".

Since 2000, Yi men's clothing has held different themes of cultural static exhibition every year, which has caused a great sensation at that time.

Xia Hua's exquisite thoughts and unique and sensuous marketing methods have moved her men's clothing culture to men, and also narrowed the distance between her and consumers.

The name of the men's wear began to appear in every corner of the world, and more and more men walked into the warm and elegant nest of summer Hua weaving.

In the conversation with Xia Hua, she can feel her passion and boundless vitality. This woman who has been engaged in the fashion industry for many years has an ambition that ordinary people can not imagine.

Today, she is brewing a vigorous fashion Revolution: China has always been faced with a difficult problem. Too many designers and Chinese brands have copied foreign designs, blindly follow the international trend, while the international fashion masters are exploring Chinese culture in turn.

Chinese fashion has yet to find a proper expression of self.

In more and more international political, cultural exchanges, fashion T and other international arena, China urgently needs to have a unique Chinese style fashion vision, which can represent the image of China to show itself to the world.

Xia Hua wants to create a brand new and fashionable Chinese fashion series, "China time dress". "This is a splendid dress card. China must bravely express a brand new Chinese fashion spirit. It shows the world a rapidly developing modern language that China is telling."

A heritage technology from China's intangible cultural heritage.

The design team composed of famous designers and craftsmen at home and abroad has carefully created the Chinese dress series in three years.

In December 9th, China will face the masses for the first time.

Organized by the four floor of the Digital Beijing Building, the theme fashion exhibition of "Chinese new men's wear design exhibition - China China Fashion" will be launched.

Needless to say, this special clothing business card is about to blow the trumpet of a fashion revolution. Xia Hua's ambition is full of ambition. With her Yi Wen, the creative force that moves the world step by step towards the center of the world stage.