Michel Moen, &Nbsp, &Nbsp, The British Lingerie Enterprise, Creates A Real Lingerie Empire.

British lingerie

Born in poverty, she dropped out of school without complaining.

Mohan is 39 years old, with blond hair and a bright smile.

As one of the most influential female entrepreneurs in Britain, Moin has gained many honors in recent years, and was awarded a medal of honor by the queen of England early this year.

But her favorite name is "

Born in a working family in Glasgow, Scotland, father was ill in bed, and his mother worked hours.

She had a hard life and began to make small businesses to supplement her family when she was a teenager.

According to her mother, "we know how to do business when we walk."

At the age of 10, she started selling newspapers.

A year later, she reached an agreement with a corner shop to become the "only designated newspaper seller".

Because one person is too busy, she employs 17 children of similar age to work for her.

Although his mother thought that he had a business mind, he thought that success was not enough by talent, but by working hard.

MOE dropped out of school at the age of 15 and became a model. At the age of 17, he met his future husband, Michael, who was born at the age of 18.

When she was 19 years old, she continued to study or play abroad. Only she did not work, had no diploma, and stayed at home with her children.

Recalling the miserable life at that time, Moen felt bitter: "the house is small, no TV, and even can't afford food."

At that time, her husband worked hard and raised a family on the low income of his interns.

From then on, he decided to go out and start a career.

She entered a beer brewing business and plans to be a sales director in Scotland in 3 years.

In fact, she only spent two years to achieve this goal and save a lot of money.

When she was 23 years old, her husband worked with her husband to set up an underwear company and began to work for herself.

This is an important step for her from a slum girl to a business leader, laying the foundation for future career development.

As a female leader, she worked hard and was very energetic.

The company employees will never forget that their boss once held a big belly to preside over the company meeting, and after 4 days, he returned to the company to work and continued to hold the board of directors.

Morn has been giving full play to his business talents on the stage of underwear enterprises.

She pays attention to observing the industry trend, constantly designing and innovating, leading the market trend.

The underwear developed by her is lightweight, reasonable in design and elegant in appearance, which makes women look younger, more fashionable, healthy and energetic.

When he took part in the dance, he felt too much underwear and many parts were not designed properly.

She had a whim and decided to design an underwear that was comfortable and had a body effect.

By chance, Moore came into contact with a new type of silicone product.

She realized that if you use this material in your underwear, you will increase your sense of comfort and at the same time help to show women's graceful curves.

On the one hand, she began to obtain the underwear production license of this material, and stepped up research and development to integrate materials into product design.

Immediately after the introduction of the new underwear, good market feedback was received.

In the big pre-sale activities held in London, product inventory was sold out in 24 hours in 6 weeks.

In 2000, "Otimo" products landed in the US market and sold in New York Fifth Avenue.

In 2003, Moore launched third "Olympic Moore" underwear, facing high-end customers, designing more avant-garde fashion, leading the trend of high-end underwear.

Her product became the first British underwear brand to go to New York fashion week.

Today, Moore has opened its underwear stores to many cities in Europe and the United States, and has multiple factories in Asia. The total assets of the company are 50 million pounds (about US dollars), becoming the "Queen of underwear".

However, Moen is not content to "dominate" in the field of underwear.

Her products have been gradually extended to swimwear, evening dress, high-end garments, and many other categories.

In the eyes of friends and business partners, he has a brilliant talent in business and is especially good at marketing. He knows how to use all kinds of opportunities to expand his reputation.

At the beginning of the venture, the company had limited financial resources and no additional funds for product marketing and advertising.

It happened that Broadcasting British Corporation was looking for a business theme documentary to find Moen for cooperation.

Moen made full use of this opportunity to make a free advertisement for the company.

According to her statement, this record describes the difficulties and challenges that the company experienced at the beginning of its establishment. The objective is comprehensive and the response is good.

Persuading Oscar to play Julia Roberts's "underwear" in the movie Erin Bloxwich is another successful example of Moyen's marketing.

As for this experience, Moen said lightly that she did not have a shortcut to go, "only to get a list of Hollywood's image designers, and then to visit lobbies with underwear products".

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Moen's marketing ideas emerge in endlessly.

She regularly invites popular movie stars to endorse products and take pictures of all kinds of underwear.

These pictorial magazines and entertainment newspapers have expanded their exposure to the stars and improved the popularity of underwear brands.

Pierce Morgan, the former editor in chief of the Mirror newspaper, has repeatedly reported the marketing story of Moore, especially Moore's underwear marketing strategy, praising it as "golden idea".

MOE in the mall acted decisively and was very influential.

In life, Moen has a wide range of social connections, hospitality and friends.

In her "double faced" life, she was able to enjoy herself and enjoy herself.

Moon's career is booming, and he has won many honors.

According to her, even her mother could not believe that the little girl could achieve such a success.

She won the world youth business leaders achievement award in 2000 and was awarded the honorary title of British entrepreneur of the year.

In 2001, British Prince Charles invited her to join a royal Youth Foundation established by the royal family.

In 2005, Moore was invited to participate in public speaking activities with celebrities like former US President Bill Clinton.

Moore is not only a commercial celebrity, but also a TV bonus.

She is often invited to participate in reality TV shows, and recently participated in a new outdoor reality show "latitude 71 degrees" launched by ITV.

According to the program group requirements, 10 participants were divided into two groups of competition, one way north, each group eliminated one person, the winner will arrive at the north end of the continent 71 degrees north latitude, experience polar life.

Moen did not reveal how far she had gone, but the experience was unforgettable.

Sleeping in the field camp below 40 degrees Celsius, ice cream and ice cream, mutual encouragement and support from teammates.

Moyen said with emotion that this experience made her "open heart, more optimistic and confident".

Morn is building a new home in Glasgow at the moment, including six bedrooms, a super kitchen, a movie theater, a swimming pool, a bowling alley and a nightclub.

The design of a nightclub at home makes the outsiders speechless, but in her view, it is usual: "I want to invite friends over to play, and do not want to go out."

After years of hardship and hardship, he gained wealth, status and fame through unremitting efforts.

However, she did not want to stop, but let the story continue.

Mr morn said the company's long-term development plan is not limited to the European and American markets.

She intends to enter the world and build a real underwear empire.

Brief introduction of underwear development

In the 50s and 60s of last century, tight underwear and modeling underwear were more popular among Western women.

In 70s, influenced by the women's Liberation Movement and social and cultural factors, the forms of women's underwear changed greatly. They became simple, comfortable and practical.

In 80s, underwear design tended to be bold and lively, focusing on the beauty of women.

Since 90s, with the increasing abundance of underwear fabrics, cotton products have been unable to meet the needs of consumers.

New materials, new products and new technologies are constantly applied to underwear design and production, making underwear more comfortable and comfortable.