Zhejiang Jinhua Children'S Wear "Blooming Everywhere" & Nbsp& Nbsp; Businessmen Complain That Business Is Difficult To Do

It is said that children and women are easy to earn money. According to statistics from insiders, since this year, Zhejiang In Jinhua City, dozens of children's clothing shops have been opened just on the street. The person in charge of Jinhua xiaojunma Trading Co., Ltd. said that at present, children's clothing shops, large and small, are on the streets of the city market There are at least 300 children's clothing stalls and children's clothing counters in the shopping mall, which can be described as "blooming everywhere".

On the one hand, children's clothing stores have been opened, on the other hand, most of them have opened Children's wear The shopkeeper complained about the difficulty of doing business. Industry insiders said that the fierce competition in the children's clothing market, coupled with the increase in rent or booth fees and staff wages year by year, the profit margin of children's clothing business is not large.

　　 More and more children's clothing stores in Jinhua City

　　 management The cost is getting higher and higher

Last week, a children's clothing discount store in Yangguang Road, Jinhua City, was transferred after half a year's operation. Mr. Ye, the owner of the shop, said that since this year, many children's clothing stores have opened in the urban area, especially in the areas of South Bayi street, Liyu road and Donglai road. Mr. Ye's store was opened in May. At that time, there were six or seven children's clothing stores on sunshine road. But unexpectedly, there were 56 more in recent months, and four or five new stores were opened near the industrial and commercial city on Liyu road in the first few months. He said that the number of children's clothing stores in urban areas is increasing, but the operating costs are getting higher and higher.

According to Mr. Ye, his original store has more than 70 square meters, and the rent of this year's store is nearly 50000 yuan. Before opening the shop, he signed a five-year rent agreement with the landlord. The agreement said that the price would be increased by 5% - 10% every year. However, the landlord told him that the rent would be increased to 65000-75000 yuan next year, otherwise, he would not rent it. Mr. Ye weighed and decided to transfer the store, and the person who took over the store will also manage children's clothing. In order to reduce the pressure of management, Mr. Ye has found a small shop in Zhongcun to continue to do children's wear business.

Jiang Baozhen, owner of Jinhua Jiangbei beautiful baby children's clothing store, has been doing children's wear business since 1990. She said that since last year, more and more children's clothing stores have been opened in urban areas. It is estimated that there are dozens of new children's clothing stores this year. However, many children's clothing stores are facing the current situation of increasing operating costs such as increasing staff salaries and rent. Jiang Baozhen said that the monthly salary of her employees was about 1000 yuan last year, and 600 yuan the year before last, but this year it has basically increased to more than 2000 yuan.

The principal of Jinhua xiaojunma Trading Co., Ltd., the general agent of Trojan horse children's wear in Zhejiang, also agrees with Jiang Baozhen. She said that for children's clothing stores opened on the street, the biggest operating pressure this year comes from the sharp rise in shop rents and the increase in employees' wages, among which the increase in rent is as high as 30% - 100%. This year, the monthly salary of her employees has also increased to more than 1500 yuan, and the working hours are only six hours a day.

　 Children's wear business enters a low profit era

To survive, we must cultivate old customers

On the one hand, the new children's clothing store this year has to bear the dual pressure of store rent and employee wage growth, and at the same time, it has to face fierce competition among peers. Jiang Baozhen believes that if we do not cultivate a group of regular customers, 80% or 90% of them will lose money, and some children's clothing stores may close after half a year. Her experience in opening a children's clothing store is to do a good job in the credibility of the store, cultivate a number of old customers and make a large sales volume. She said that the profits of children's wear are getting lower and lower. Since Jinhua opened four or five shopping malls, the profit of children's clothing has only been about 10%, compared with more than 20% before. Children's wear business is very seasonal. September, October, December, January, April and may are the peak months of the year, and the rest are off-season.

Yatang street in Jinhua City is known as a children's wear street. A shopkeeper who has operated a brand of children's wear here for five years told the reporter that on holidays, if children's clothing counters in shopping malls engage in activities, there will be little business in the store, because customers are "sucked" away by the activities of shopping malls. Fortunately, her brand has been introduced into Jinhua for 8 years, and has cultivated a number of loyal old customers. She said that in Yatang street, billboards for the transfer of children's clothing stores can often be seen, and many stores have to change owners or close down after shop rent or other business problems arise because they have not cultivated regular customers.

Mr. Ye believes that it is necessary to be cautious in opening children's clothing brand stores in Jinhua City. In addition to selling brand discount children's clothing, he also does foreign trade children's clothing. In his store, although brand children's clothing can enjoy discount, it is still cheaper for foreign trade children's clothing. Many parents in the purchase of children's clothing have this idea: there is no need to buy children too good clothes, children in a long period of body, clothes may only wear a few months. Therefore, many parents pay attention to the price when buying children's clothing, style and brand are not important.