Barbara: It'S Not The Same!

Barbara has recently launched a 10 year new advertising blockbuster, which is the first commercial blockbuster produced by Barbara's "playing the same brand" theme.

The commercials are captured and displayed using advanced stop motion freeze technology.

Stop motion technology shooting

Stop motion technology, namely freeze shooting, is a more advanced shooting technology, and has higher requirements for technology.

Freeze technology refers to shooting objects through a grid, and then making continuous projection, so as to produce ordinary characters or imagine any strange characters.

Then the good sequence is imported into the computer, and the video clip is combined into the software to adjust the speed on the time line.

After each lens is adjusted individually, all shots are unified into the final editing.

The stunt synthesis part is completely completed in the computer.

The new advertising blockbuster in balbala is shot by freeze technology, which is natural and dynamic. It brings shock to people in visual sense.

The vagaries of fantasy.

Full of fantastic creative expression

As a children's clothing enterprise, it is essential to pay close attention to children, close to their children and establish close relationships with their children.

It has always been committed to considering children's perspectives and children's needs.

From the game facilities of the fifth generation of new image shops to the 10 years' slogan of "playing the same game", it is essential to focus on children.

This Barbara advertising film also shows the wonderful and wonderful world through the imagination of children.

Therefore, in the commercials, the cute children will imitate the stars to play music, swim in the sea like fish, fly through the water column of the whale in the air, and sometimes play in the clouds, sometimes play on the grass, sometimes play in the snow … … dazzling color change, scene replacement, perfect interpretation of the children's fantasy imagination and children's playground.

Creating a leading corporate image with perfect sense of fashion

The sense of fashion is another feature of this advertisement.

The sophisticated shooting props and lifelike scenes show an international visual effect from all aspects of props, costumes, music and editing.

Thus subverting the traditional children's clothing advertising rules, lack of new forms of expression.

It is reported that the new advertising film has been broadcast on various children's channels in November 8th and has met with parents and children across the country.

At the same time, consumers show great interest in this advertising film. Youku, potatoes, cool 6 and other video sites have been recommended for a long time.

Link: Barbara put forward the theme of "playing the same brand" in 2010, and practiced the concept of "play" in products, terminals, and communication. In the hearts of parents and children, a new concept of "free and unfettered" was set up.