With The Help Of Guangzhou Asian Games, Foreign Capital Has Been Beachbound Guangzhou.

Post Asian Games Era

A few days ago, the reporter learned from the Guangzhou economic and Trade Commission that Guangzhou will introduce the measures to identify and support the key business development projects of Guangzhou modern trade and commerce. By identifying a number of key enterprises and projects of business enterprises, it will focus on nurturing and supporting them, and strive to nurture and develop a hundred billion business enterprises by 2015, and cultivate 2 business enterprises to enter the top 20 of the country, and 1 to enter the top 10 of the whole country.

Insiders pointed out that with the help of Guangzhou

Market structure

Foreign brands scramble for Guangzhou's new and old business circle "scrimmage"

"Foreign monks will not chant scriptures", a hat that has been wrapped up for many years in the retail business of Guangzhou, will be completely removed this year.

Guangzhou business, which once relied on traditional department stores, is changing this year.

Ou Xiaowei, chairman of Guangzhou Hui run commercial real estate management company, said that the convening of the Guangzhou Asian Games will enlarge the radiation scope of Guangzhou business circle, and the business opportunities contained in the consumption expansion will provide an excellent development opportunity for Guangzhou's retail business.

Traditional department stores no longer thrive.

The emergence of new commercial bodies has also brought many new formats and a large number of new brands to Guangzhou.

TASTE, H&M, ZARA, NOVO, OVS, Breads Butter, OXYGENE, Braun Buffel, Disney's first monopoly area in the world.

In just six months, these new names began to enter the eyes of Guangzhou people. In addition, there were many first time department stores in Guangzhou, such as Martha department store, Thailand central department store, Hongkong NOVO boutique theme store, thousand department stores, and East department store.

Insiders pointed out that in the second half of this year, a variety of innovative business formats were blooming, which not only enriched the business ecosystem of Guangzhou, but also improved the index of consumer shopping happiness, which changed the business pattern of traditional department stores for many years.

A new shopping map will appear in ten years.

The number of commercial projects that explode rapidly will not only form direct competition on business invitation, but also compete for business circles.

Insiders pointed out that from the current market, Jiangnan West business circle is still short of large stores, while Beijing Road commercial circle lacks brand formation and brand repetition. The consumption level of the nine business circles and the Kang Wang Road business circle are relatively low.

With the rise of the new business district, such as Baiyun New City commercial circle, Zhujiang New Town commercial circle and Panyu train station, Guangzhou's commercial pattern will enter the period of changing dynasties.

So, will these new business circles impact the traditional business circles of Tianhe, Beijing road and up and down nine? In this regard, Sun Xiong, President of Guangdong chain operation association, said that the headquarters effect and intensive community environment formed by traditional business circles for many years were no substitute for other business circles.

At present, Panyu Southern Station and Baiyun New Town are obviously bruising in the two main business circles: the Pearl River new town business, the commercial property is mainly based on the supporting podium business, the scale is small and scattered, which is not conducive to the formation of consumption habits; while Baiyun New Town commercial circle is mainly mobile population, the wholesale business is also more developed, and there is a lack of high-end consumer bodies. "The rise of a business circle is not to replace which business circle, but to make it play its own characteristics.

I believe there will be a new shopping map in Guangzhou in the next 10 years.

Sun Xiong said.

China's strength 1: local businesses speed up brand and format adjustment

With the emergence of foreign commercial projects such as Wan Ling Hui, Tai Koo Hui, five parking apron, Xicheng Hui and Gao de land Plaza in the next two years, and the rise of new business circles such as Zhujiang New Town, Baiyun New Town and Panyu south station, will these new commercial projects bring double effect to the original local commerce and complement each other in the fierce competition?

In this regard, Wang Xianqing, director of the Institute of circulation economics, Guangdong University of Business, said that the traffic volume of every business district could not be expanded indefinitely due to many conditions such as traffic, surrounding population, purchasing power and so on. The Tianhe business circle, known as "the first business circle of Southern China", is no exception.

He pointed out that with the joining of Tai Koo Hui and Wan Ling Hui, plus the rise of Pearl River new town business district and Baiyun New Town business circle, it is bound to divert some passenger flow in Tianhe commercial circle.

In addition, Zhongshan, Foshan and other Pearl River Delta cities' local business circles and brands will mature and will divert some passenger flow in Tianhe business circle.

The reporter understands that although the competition between Chinese and foreign businesses in Guangzhou has not really started yet, some local business giants have felt the pressure of business is increasing and they have intensified their adjustment efforts.

"Business rules are not moving forward. In recent years, we are gradually adjusting the tenant brand in Tianhe City."

Tianhe City official said.

It is reported that in the second half of this year, Tianhe City evacuated the old patron of Wanning for many years, making room for the introduction of ZARA, the first brand of Spanish clothing sales, and introducing NINEWEST flagship store on the first floor; the introduction of American toy retail giant toy R & D City, Hongkong small theme store NOVO and fast fashion H&M; while the local business tycoons in the Pearl River new town business area "Megi two degrees" entered the Sun City Xintiandi and Gao de land, and launched the first fashion department store brand GBF, vowing to win the leading position in the high-end business circle; Guangzhou friendship in the business District's national gold shop also plans to trial business during the Asian Games.

In addition, the new Chinese department store spent 20 million yuan to pform into the first "interactive" boutique in China.

China's power 2: accelerates expansion strategy against "cross river dragon"

Ou Xiaowei said that with the increasingly fierce competition and changes in the macroeconomic environment, coupled with the intense layout of foreign retail giants in Guangzhou in the next two years, the local retail leading enterprises began to worry that if they did not keep pace with the times and remain complacent, they could be crushed by "stronger Jiang Jiang" with stronger strength and larger scale in a few years.

"In fact, in the past two years, the strategy of Guangzhou local department stores to go out is the best."

Ou Xiaowei said that last year, Guang Bai shares successively arranged six places in Jieyang, Huizhou, Chengdu, Maoming, Shenzhen and Wuhan, and set up a new record of six shops in one year and three stores in a month. Not only for the first time in Shenzhen, but also for the first time to cross the Province and set foot in Chengdu, Wuhan and other regions.

This year, the expansion rate of Canton has not slowed down. In the Pearl River new town business circle, two shops have been signed, and they have been stationed in Huadu and other suburban business circles. They have announced that they will officially enter the high-end market and launch the first fashion boutique -- GBF brand.

As a result, the three brands of Guang Bai department store, GBF and new Daxin department will complement each other in the segmentation market.

Another local business leader, Guangzhou friendship, will build the first men's theme store in Guangzhou, and will join forces with Changlong group. It will take the OUTLETS Shopping Village abroad as a template to create "Changlong Friendship Shopping Park" to expand from the high-end department store to the mass line.

In addition, the modern department stores opened two new stores in Huadu and Xintang, showing their ambition to expand from the periphery of Guangzhou to the whole Pearl River Delta.

Ou Xiaowei said that this is inspired by Shenzhen, Dongguan's local department stores such as Tianhong shopping mall and so on, and Guangzhou department stores are catching up.

China's power 3: listing capital docking desire more intense

In addition to the opening of shopping centres, another major attraction this year is that commercial retailing has a strong desire for capital.

Huang Huajun, the president of the first commercial network, said that under the package of foreign capital giants, the competition in the domestic retail market is increasing, and the expansion of the scale will still be the strategic choice for the retail industry to seize market share and maintain the position of the industry.

And local retail enterprises are generally short of money, in order to maintain the needs of expansion and strong growth, listed financing is an important way to solve the bottleneck of its own development.

Over the past two years, the number of listed companies has even exceeded the sum of the past 20 years.

Reporters learned that following the listing of traditional business super enterprises such as Ren Ren le and Tianhong shopping mall, the year old treasure store, which ran aground in June, has recently restarted IPO in Hongkong. It has formulated 625 million shares of the offering stock, raising funds up to HK $1 billion 590 million, which is used to open 10 stores in 2012 or before.

In addition, good children and Yonghui supermarket will also be listed in Hongkong and Shanghai securities exchanges.

Huang Huajun pointed out that today's listing is no longer a specialty of state department stores, nor is it confined to A shares and Shenzhen Stock Exchange, but extended to overseas securities markets such as Hongkong, New York and London.

"In the next two years, the docking of domestic retail business and capital market will be stronger than ever before in terms of intensity, frequency and diversification."

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Comment on China's power retail business candidates

Department stores

Tianhe City: the most prosperous and profitable MALL in Southern China

Tianhe square is the first MALL in China. Since its opening in 1996, it is the most popular and most profitable MALL in Southern China.

According to statistics, in 2009, the Tianhe City achieved a rental income of about 520 million yuan, a rent of 400 yuan per square meter, and a daily average flow of more than 200 thousand. It was called Guangzhou's largest "cash register".

Since the second half of this year, Tianhe business district has been constantly expanding. Tianhe City has also made timely adjustments to introduce Spain's fast fashion brand ZARA and NINEWEST flagship store, and plans to invest 2 billion 100 million to replicate Tianhe City to Tianjin.

Guang Bai Department Store: successful Cantonese businessmen from south of the Five Ridges

In 2009, the expansion of Guangzhou's hundred stores reached an unprecedented scale. It set a new record for six stores in a year and three stores in a month, not only for the first time in Shenzhen, but also for the first time to cross Chengdu and Wuhan.

In addition, the international commodity exhibition trade city started construction, winning the Liuhua exhibition hall.

This year, its momentum of expansion has not diminished. In the Pearl River New City, the first fashion brand GBF has been launched at Mekong two degrees. Guangdong's Guangdong businessmen can't walk out of South of the Five Ridges's image.

Guangzhou friendship: actively exploring new formats

While running high-end boutique stores, Guangzhou friendship seeks greater room for development through new business formats.

Last year, as a whole, the friendship rented the New World Trade Center and built it into the "gentlemen's Pavilion" of the first men's theme department store in Guangzhou, and formed the first male and female department store in Guangzhou with the adjusted circular store. The new landmark of Guangzhou, the "national gold shop" project located in the West Tower of Zhujiang New Town, has built up second top luxury goods centers in Guangzhou, and is expected to open in the latter part of this month.

Wangfujing in Guangzhou: annual return exceeds 200%

Guangzhou Wangfujing's annual return of over 200% outstanding pcripts, enough to make the industry sit up and take notice.

In recent years, Guangzhou's Wangfujing has constantly adjusted and introduced high-end brands, especially the two major brand adjustment and decoration in recent two years, all centered around the mainstream department stores that create "fashion and taste".

Modern department stores: a unique brand in Guangzhou's private department stores.

The modern department store, which always adheres to the strategic positioning of "fashion and price excellence", goes out of its own way: enter the sub core area of Commerce.

The way of entry is low cost, replicability, short recovery period and fast growth. At present, 6 other modern department stores have been located in such a business circle.

This year marks the opening of two stores in Xintang this year. For the first time, it entered into Huadu and Xintang, and was stationed in the main shop of the shopping center.

Xinguang department store: the fashionable shopping paradise of old Xiguan

For the Xinguang department store, which is located in Xiguan, the old town of Guangzhou, its research on the consumption habits of its members has reached a stage of perfection.

Xinguang is ahead of other local department stores in terms of its member service satisfaction. It has a high evaluation whether it is members' theme activities, members' leisure places, or promotion information.

Its advocacy of the "member of the United States and the United States of excellence" marketing tactics, so that Xinguang department store has become a fashionable shopping paradise in Xiguan.

China Department Store: the first interactive boutique in China

After being acquired by Guangzhou Xinxing industry, Zhonghua department store was pformed into the first "interactive" boutique department in China, covering nearly 200 brands, including gold jewelry, cosmetics, footwear, men's and women's clothing, sports and leisure products, and home children's clothing.

The Chinese department store, which has been reintegrated, has only one floor and occupies the five floor, becoming the largest department store and the largest single floor department store in China.

Its outstanding member interaction, cash integration of member points, and self-care VIP room, BB nursing room, semi enclosed ladies underwear area and other hardware and software make it stand out in the fierce competition of department stores in Guangzhou.

Shopping center class

Zheng Jia Square: the truly "Asian experience city".

As the largest shopping mall in Asia, the "experience strategy" has been used as a marketing orientation since its opening.

After more than 5 years of operation adjustment, the rental rate of the Plaza is 98.03%, the traffic volume has increased by 44%, and the total passenger volume has increased by 13.46%.

Especially this year, the introduction of American toy retail giant Toys R & D, Hongkong small theme store NOVO, Sweden fast fashion H&M and other brands made the good Plaza become a truly "Asian experience city".

China Plaza: inviting multiple "first" businesses

Shao Jianming, President of Hai Yin group, known as the "business genius", leased the Chinese Plaza from Changsheng China and then raised the rent by 80%.

China Plaza investment adjustment has created many "first" industries: Guangzhou's first internationally renowned fashion brand H&M Southern China flagship store, Guangzhou's first Disney flagship store, Guangzhou's first high-end boutique supermarket TASTE, Guangzhou's first Suning SLITE boutique.

In addition, BELLE, silk, OVS, JACK&JONES, DAZZLE, FIVE PLUS and other famous fashion brands are entering, which also makes Chinese Plaza pform from "supporting role" to "leading role" in the business circle.

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Supermarket stores

Huarun Wanjia: China's largest supermarket

Relying on Huarun group, Huarun 10000 has been moving very fast in dot expansion and cross regional mergers and acquisitions in recent years. Since its acquisition of more than 1200 stores in Suguo supermarket in 2004, its acquisition expansion seems to have not stopped: wholly acquired Tianjin Yue Tan group, Ningbo kekelong supermarket, Tianjin Home World supermarket, Xi'an love chain supermarket, hosting Shenzhen nun run supermarket, and this year, it wants to earn 107 stores in Hongcheng supermarket.

Huarun Wan will divide the national territory into seven core regions: East China, Southern China, North China, Northwest China, Northeast China, Central Plains and Hongkong.

PARKnSHOP: the first Hong Kong retailer to land in the mainland

As a retail company in Hutchison, Whampoa, Li Jiacheng launched its first branch in the mainland in 1994, becoming the first Hong Kong retailer to visit the mainland, and promoted the upgrading of the supermarket industry in the mainland.

So far, Parke has entered the Guangzhou market with six formats, such as supermarket market, shopping plaza, super square, metropolitan store, community supermarket and high-end supermarket.

Professional market

Red cotton International Fashion City: successfully create "red cotton phenomenon"

A series of special marketing activities such as red nine action, one yuan auction, 100 million enterprise public service activities, and Asian street dance competition have made red cotton a new force in Liuhua business circle.

The success of kapok lies in its innovation, trial and future.

Last year, kapok pioneered a "Korean wave" in Liuhua business circle, which was hand in hand with Han Guodong's brand clothing wholesalers, specializing in the two and seven floors of the Korean wave base camp. All the brands were directly supplied by Korean wholesalers.

In addition, the "headquarters economy" mode is developed, and the strength brand "flagship store" and the famous clothing brand headquarters and marketing center are set up to provide a demonstration for the garment development mode in Liuhua garment area.

One horse clothing wholesale Plaza: industry trend vane

Just as the colleagues of Liuhua business circle were indulged in the huge profits brought by the wholesale format, one horse shook the ground to put forward the concept of creating "brand men's clothing (China) franchise base", and implemented differentiated business strategy, and achieved very good results at present.

One horse 7~9 main men's wear exhibition hall, has attracted many well-known first-line brand headquarters settled.

And the annual "international fashion collection" held annually by the Guangdong apparel and apparel industry association and the "one horse Cup" clothing buyer's contest, which are pioneered at home, are also the trend vane of the industry.

In addition, this year, Ma invested a lot of money to build an e-commerce trading platform, the online shopping mall, to open another "green channel" for clothing merchants.