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If You Want To Be A Prosperous Shop, You Must Have A Good Reputation.

2010/11/17 17:04:00 66

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Really put the interests of customers in the first place, customers can still feel.

Once the customer really feels it, the profits from the shop will be enormous both now and in the future.

Fame is intangible, but it is business.

Success

One of the basic factors for the thriving of stores is to attract enough attention.

"Customers are God". If there are no customers in the shop, and the sale of goods will not go out, then shops will not survive.

Only by winning the trust of customers can we have the hope of success in business, but if we want to win the trust of customers, we must establish a good image in the minds of customers.

In fact, tight contact with customers has long gone out of the stage of purely selling goods.

To meet the needs of customers, customer opinions are introduced in every aspect of the operation, such as the variety and price of the products.

Sales are only the final realization of store goods, and to achieve the final realization, customers can accept the quality, specifications and prices of goods. This means that shops must closely contact customers at every stage of operation.

On the one hand is to meet their requirements, on the other hand is to guide demand.

Setting up a good image and building a distinguished reputation should start from the following aspects.

1, quality first

Quality is the most important factor to set up shop image. The quality is not qualified, but it is less for the shop.

customer

To reduce reputation, heavy business leads to bankruptcy.

A manufacturer of beer, the quality of beer itself is good, and all the quality indicators have met the requirements.

But they ignored the packaging. Some beer bottles were not in quality. When the bottle cap was opened and the consumers opened the bottle, the bottle suddenly exploded or broken, wounded the people, and the news went out. The beer was prohibitive, the product was not sold out, and the enterprise finally had to close the door.

Quality is fundamental. No commodity has no quality, no life.

To any

shop

To ensure the quality of products, the following points should be considered.

(1) shopkeepers should strengthen their sense of quality and take responsibility. Do not buy goods of inferior quality in order to save costs.

(2) establish a strict and orderly management system and effective quality inspection methods.

(3) strict supervision and evaluation of the quality of employees' work.

(4) constantly improve the quality requirements, strictly control, do not allow unqualified goods to go out.

(5) listen to customers' opinions on the quality of products.

2, quality service

Facing the same commodity and the same customers, good service can make customers happy to pay for shopping, and can also get customers' high praise. Poor service can only make customers feel hopeful and disappointed.

How can we serve them smartly according to the customers' psychology? We will give a detailed introduction in the following chapters.

3, reliable after-sales service

No commodity can be damaged at all. It is necessary to provide reliable after-sales service to customers, repair defective commodities for customers, teach customers how to use them correctly and so on, no matter whether they are defective or incorrect.

As a matter of fact, today's after sales service has already exceeded the traditional meaning of maintaining and enabling the sale of goods, and to a large extent, it has become a way to set up shop image and promote the sale of goods.

4. Pay attention to customers' opinions.

Establishing store image and customer's opinion are very important.

On the one hand, we can know where the shops are doing well and where they are not doing well, with a purpose to improve them. On the other hand, they can give customers an impression that the store attaches importance to customers and is willing to serve customers conscientiously.

To strengthen communication with customers, we should pay attention to the following points:

(1) frequent initiative to contact customers.

For example, regular surveys should be conducted to send some opinions on the use of goods in this shop, so that they can give advice on the quality and service of the products.

For example, what services should be added and what aspects need improvement?

(2) send gifts, such as greeting cards, He Xin, calendars and so on, to enhance emotional contact.

(3) new products purchased by shops should be introduced to old customers in time to solicit their opinions.

In daily operation, although we constantly communicate with customers to help them solve problems, we can not avoid customers complaining.

Customers complain that one is dissatisfied with the quality of products, and the two is dissatisfied with their services.

The customer's praise can win a good image for the store and attract potential customers, and the customer's complaint will cause the impression of a shop's bad or poor service among the colleagues and friends around him, thus driving away the potential consumers.

Therefore, we should carefully treat customers' complaints, which can be done from the following aspects:

* be satisfied with the customers, improve the goods or services sold by the store, and satisfy the customers.

* switch back to unqualified products and do the aftermath free of charge.

* because of the misunderstanding caused by misunderstanding, the explanation is clear, so that customers can get rid of misunderstanding.

Really put the interests of customers in the first place, customers can still feel.

Once the customer really feels it, the profits from the shop will be enormous both now and in the future.