Fujian Shoe Companies Are Willing To Gamble Heavily In Guangzhou Asian Games

　 Guangzhou The Asian Games are on the hot stage and have been active in Fujian sports products at various international and domestic events. enterprise It also took the opportunity to start a marketing war. Now that the Asian Games TV program is being launched, the logo from the relevant enterprises in Fujian can be seen everywhere, and some teams are even "Fujian made".

　 　 Fujian Mysterious equipment maker

Any label attached to the "DPRK" can be equated with "mystery". The Korean men's basketball team is no exception -- since 2002, Busan. Asian Games After that, the Korean team did not appear in the international arena, and left for eight years. The Asian Games in Guangzhou gave the audience a chance to see the mysterious teacher again.

Surprisingly, the North Korean men's basketball team, which appeared in Guangzhou, is actually a "Fujian made": 361 degree ball suit, PEAK's socks, Hongxing Erke's sneakers...... Three sports brands from Fujian constitute the "mixed up" outfit of the Korean men's basketball team.

"361 degrees sponsored nine Asian national teams, including the mysterious North Korean team." Miss Yan, 361, director of operations, told the guide yesterday: however, 361 degrees only sponsored the DPRK team's clothing and other sports equipment was not included.

Why does North Korea's men's basketball wear PEAK's socks? PEAK CEO Xu Zhihua is also confused. "Our sponsorship team does not include the North Korean team. They may have bought it themselves."

For these sports equipment from Fujian, the Korean men's basketball team also seems very cherished. According to Guangzhou media reports, before the warm-up, the North Korean team members carefully folded their coats neatly. When the organizers provided laundry service after the game, the team declined politely: "our players can wash their own clothes."

　 Gamble on Guangzhou Asian Games

Not only does the Korean men's basketball team open the live TV program of the Asian Games, but the brand logo of Fujian's sporting goods enterprises can be seen everywhere.

According to Zhao Feng, director of the 361 degree sports market center, 361 degrees planned to invest 600 million yuan in marketing expenses at the Asian Games, including 350 million yuan as the senior partner of the Asian Games, 100 million yuan for advertising by CCTV, and 150 million yuan for direct marketing of Asian operations.

　 Several other sporting goods companies in Fujian are also doing well.

At this Asian Games, PEAK has become the four country of Iraq, Lebanon, Tajikistan and Palestine, as well as the partners of Iran Basketball Association and Kyrgyzstan Football Association. Hou Lidong, manager of PEAK public relations, told the reporter that the cost paid by PEAK was about 30 million yuan.

The Chinese sports delegation is flickering with its partner, Anta logo. Although Anta has not disclosed the cost of becoming a partner of the Chinese delegation, it has been estimated by peers that "the degree of concern of the Chinese delegation is certainly not a small number."

　　 Business opportunities that must be striving for

According to a survey, more than 150 thousand overseas tourists and 500 thousand domestic tourists will spend their time in Guangzhou during the Asian Games. For these sporting goods enterprises in Fujian, it means an important business opportunity that can not be missed and must be striving for.

"Although the cost is high, it is definitely worth it." Hou Lidong said, "frequent appearances in the Asian Games, to enhance PEAK's brand awareness and reputation, we can not say is an opportunity, also can not say that means great business opportunities."

Interestingly, almost all of the responsible persons of the Fujian enterprises interviewed by the reporters yesterday were concentrated in Guangzhou.

"I hope to catch more brand marketing opportunities in Guangzhou." The relevant persons of the above enterprises almost agreed that the Asian Games in Guangzhou will be the highlight of this year's marketing. Whoever wins this battle will draw a brilliant conclusion for their year-end performance this year.