Zhejiang Haining China Leather City "Marriage" Henan Xinxiang Achieve Win-Win Situation

Local specialties in Zhejiang market The layout has basically been completed, and there is a suspicion of vicious competition in blind construction, and the Zhejiang professional. market Of brand Management and information output to Xinxiang, where opportunities are bigger, is a win-win move for both sides.

Zhejiang Haining China Leather City (hereinafter referred to as Haining Leather City) finally "marriage" Henan Xinxiang.

Haining leather city and Xinxiang Tian Xi Real Estate Co., Ltd. (hereinafter referred to as the Xinxiang imperial seal) signed a "engagement" to build Leather City in Xinxiang.

In November 14th, Xinxiang organized a large delegation to visit and investigate in Haining. Cheng Xuemin, chairman of the Xinxiang imperial seal, said excitedly when receiving an interview with the Economic Observer newspaper: "this visit is for Haining's fur city to enter Xinxiang in September next year. Henan is still a blank in the leather market."

Zhuang Yuchang, general manager of Haining Leather City, said that the layout of Zhejiang's local professional market has basically been completed. Once again, there is a suspicion of vicious competition in blind construction. Instead, exporting the brand, management and information of Zhejiang's professional market to Xinxiang with greater opportunities is a win-win move for both sides.

　　 Haining model cluster paradigm

Leather as Haining's pillar industry, as early as the 90s of last century, it has been famous throughout the country. At the same time, with the construction and cultivation of leather city in Haining, the development of leather industry cluster has been promoted. Haining has become a national industry cluster model, and has established the status of Haining leather industry in the whole country and even the world.

Ren Youfa, chairman of Haining Leather City, said that in the climax of the national construction market, Haining Leather City (formerly known as Zhejiang leather clothing city) was established in 1994, and achieved initial prosperity in 1996, and the first transformation was carried out in 2001.

At the same time, in order to expand the service function and development space of the market and speed up the expansion and upgrading of the market, the market moved to the new leather city in October 2005.

"The shopping area has expanded from the original 30 thousand square meters to the current 750 thousand square meters. It has only been used for 15 years. The rental of the shops has also been from 3000 yuan / square meter to 50000 yuan / square meter now. The market has achieved thousands of billionaire merchants and tens of thousands of millionaire merchants. For example, the maximum annual rental income of a boss is about 20000000 yuan. Ren has an introduction.

"At present, only more than 6000 factories in Haining produce and sell leather goods, of which nearly 300 thousand are engaged in this industry, accounting for more than 1/3 of Haining's total population." There is no law.

Cheng Xuemin said that Haining Leather City, as the industry leader, has already formed the distribution center of China's leather clothing, fur clothing, fur clothing, leather goods and bags, fur, leather and footwear, and is also the distribution center of leather price information, market situation and fashion trend.

　 Chain market effect:

From Shenyang, Shuyang to Xinxiang

In September 28th, the leather city of Haining in Shenyang opened and opened, marking the Haining leather city completely prized the Northeast leather market. Subsequently, Haining City, Shuyang, Jiangsu also successfully opened its skin city. This bold attempt not only laid the foundation for Haining's leather city to enter East China, but also accumulated power for the development of the Central Plains and the Northwest market.

"The development of Haining Leather City chain market is not for" horse race enclosure ", but to promote the leather fashion originated from Haining in a more solid and wider manner. Zhuang Yuchang said.

"Building Leather City in Xinxiang is a strategy for extending the core of Haining leather city from the Yangtze River Delta to the central region. After all, Zhejiang's share of the local market has been saturated and there is no point in building the market again." Shen Rong, a representative of the Xinxiang delegation, said.

"The reason why we choose in Xinxiang is that we have taken a fancy to Xinxiang's geographical position. It is located at the junction of North and South and East and West. It has the function of inherit the East and open the West. In addition, the geographical radius of Xinxiang covers 500 million people in the 600 km range, and the cold weather has the natural advantages of developing leather marketing. Zhuang Yuchang said.

Cheng Xuemin said that the Xinxiang imperial seal will introduce the experience of Haining leather market development, and strive to build the largest leather market in Central China. The market is based on the whole city of Xinxiang, which radiate the Central Plains and the central part.

"The leather market is built in Xinxiang. It will play an active role in enhancing the modernization level of Xinxiang's commodity specialty circulation industry, enhancing the image of Xinxiang, expanding employment, promoting product processing, logistics, real estate, catering and entertainment industries." Cheng Xuemin said.

　　 "Management output" win-win cooperation

It never occurred to me that after the cooperation with Shenyang and Shuyang, Haining Leather City in Zhejiang not only achieved cooperation in commodities and sales, but also realized the mode of "management output".

"We will send relevant personnel in batches to the field guidance work in Xinxiang, and pass on the management and management experience we have summed up over the past decade to the Xinxiang seal." Zhuang Yuchang said.

"Relying on the strong strength of the other side and its advanced planning management concept and perfect business operation mode, we will strive to build a large leather Distribution Center in the center of the radiation, so as to fill the gap of the leather market in the central and western regions." Cheng Xuemin said.

Cheng Xuemin said that the XinXiang Railway Station area itself is the traditional wholesale business distribution center, and Xinxiang leather city is located in the railway station business circle, which will effectively shorten the incubation period of the market.

In order to promote cooperation between Xinxiang and other places, the relevant government and departments have repeatedly visited Haining to discuss cooperation. At the same time, Haining leather city and leaders of higher authorities have also visited Xinxiang many times.

"In an era of freedom, equality and information sharing, the two sides have the right to choose and be chosen, and to achieve cooperation, which shows the sincerity of both sides." Liu Wei, member of the Standing Committee and deputy district head of the District Committee of Weibin District of Xinxiang, visited the delegation.