The Pursuit And Thinking Of Brand In "Trade Humen"

"Humen is a let.

Fang Lin told reporters that the children's clothing industry surged in 2010. Therefore, since the main Committee of the Humen Clothing Fair decided the date of the exhibition, "little grass baby" actively prepared for the exhibition, and invited Hongkong professional exhibition design company to specially design the exhibition booth, and try to improve the brand image and brand culture by rendezvous and rendezvous.

Fang Lin, director of brand design of "little grass baby", told reporters: "through the trade fair, we hope to show a better" little grass baby "for all businessmen from all over the world.

In deepening the domestic market at the same time, let "small grass baby" brand can go out of the country, expand the broader international market.

All along, many people in the industry pointed out that compared to the clothing entrepreneurs in Jiangsu and Zhejiang provinces, focusing on capital operation and brand promotion, Humen's clothing entrepreneurs appear to be more pragmatic and low-key. In their eyes, the clothing business should be treated like their own lives.

In this regard, He Zixiang, director of the brand marketing center of Humen's "Yi Min" brand, told reporters that at present, "Yi Min slave" is trying to adjust the marketing strategy to continuously develop franchisees or regional agents with strong economic strength, and set up direct stores in the surrounding counties and towns to further expand the brand.

It is understood that at present, "Yi Min" in the country's direct and franchise stores, the latest number of about 1000, of which, East China, central China, northeast, Southern China are the main selling market of the brand.

At the upcoming fourteenth trade fair, "imminu" took 16 booths in one fell swoop.

He Zixiang said that "Yi Min" has always spared no effort in brand promotion, and it is the top priority to have high standards and ensure that each trade fair meets the exhibition opportunity.

"We hope that through the exhibition form, let franchisees have an intuitive understanding of the brand, and at the same time, we can show the new trend of the clothing industry in the future through the information contained in the brand" Yi Min Ni ".

Insiders pointed out that the biggest advantage of Humen is the industrialization and fashion of women's clothing. According to the characteristics of Humen's enterprises, the government builds up "women's clothing".

The industry believes that if clothing companies are just for profit, then wholesaling is profitable.

If you love clothes and want to do this in the long run, you have to consider a team and constantly integrate into your heart, culture, technology, humanities elements and so on, and gradually create your own brand.