Shanghai Hao Chang: Win The Market With Hard Quality And Soft Power
"I did not expect that a lecture at a conference would have caused such a big response. A large number of potential customers scrambled to get publicity materials for HC500 and HC600 combing equipment."
Recalling the "not long ago held in Suzhou"
Jinfeng cup
"2010 Chinese yarn quality and new product development technology forum (combing topic), Ma Chi, chairman of Shanghai Hao Chang Electrical and mechanical equipment Co., Ltd. still can not hide joy.
In his view, only fine products can retain customers and win the market.
He told reporters that Hao Chang's development philosophy is "grow with users".
It is with this concept that the company has won the favor of customers. At present, the comber order of the company has been scheduled for next April and May.
Five comber
core technology
Achievement boutique
A private enterprise specializing in the production of high-grade combed equipment from the beginning of 2007 has occupied only a place in the high-end combed market for more than 3 years. This is closely related to the company's pursuit of quality.
Ma Chi told reporters that Hao Chang employed experts such as Ren Jiazhi, Xue Dinghai, Guo Ao and Zheng Jianmin to take charge of research and development, trial manufacture, manufacture and textile technology consultation respectively.
With the joint efforts of the experts' guidance and the company's management team, they launched the HC500 combing machine with high efficiency and energy saving and HC600 high quality and high yield this year.
At present, the company already has independent intellectual property rights separation rollers movement optimization, clamp plate pmission mechanism optimization, clamp plate opening mechanism optimization, cotton roller location optimization, non-circular gear pmission mechanism can configure any type of cylinder, five comber core technology.
Compared with the mainstream models in China, the maximum acceleration of the HC500 and HC600 comber is reduced by more than 50%, and the maximum acceleration of the clamp plate is reduced by 35%, reaching the international advanced level. It has obvious advantages in speed, vibration, noise, reliability, energy saving and consumption reduction.
Combing machine movement and separation drafting process is more reasonable, combed noil reduction.
The HC600 comber developed by the company using non-circular gear pmission can not only configure 90 degrees Xilin, but also configure 111 degrees Xilin, which has the advantages of greater adaptability and wider technological scope.
According to the test of the user enterprise, the comber HC500 has 6% electricity saving than the domestic mainstream model. The combing equipment saves 2 yuan per year and the amplitude is reduced by 70%. The breakdown rate and accessories consumption are greatly reduced, and the actual production speed reaches 450 clamp / points.
In order to meet the needs of high speed and high yield of comber, Hao Chang also optimized the design of HC181 strip coiling machine, which shortened the stopping time of full coil changing to 18 seconds, and the production efficiency increased by more than 10% compared with other models.
Hao Chang company has also successfully manufactured the HC181A strip and coiling machine without changing the volume. The production efficiency has increased by 30%.
Equipment capacity
Wish.
The product has been tested and planned to go public at the end of this year.
Give a ride to the horse
Ma Chi believes that the concept of "growing together with users" has multiple meanings. Paying close attention to customer needs and achieving win-win results with customers is undoubtedly the most intuitive and crucial one.
Hao Chang company HC series combing complete sets of equipment are mainly sold in Shandong, Henan, Hunan, Anhui and other textile production provinces.
In response to the needs of customers, Hao Chang has made great efforts to create eight combed equipment with high speed, advanced technology, small vibration, excellent quality, wide adaptability, low consumption, low energy consumption and high reliability.
Ma Chi named the eight quality and the service aim of "growing with customers" as the nine super quality of the company, which added an added value to the equipment.
Ma Chi introduced Hao Chang's entire process and omnidirectional service, which has been affirmed by users and won many repeat customers.
As early as the beginning of 2007, the first Shandong Ming Sheng Textile Co., Ltd., which used Hao Chang's combing equipment, ordered more than 40 Hao combing machines this year, while Dezhou Hengfeng company and Lingxian County Hengfeng company purchased 6 sets of Combing Equipment in recent 1~2 years.
In addition to the excellent quality of products, an enterprise should also implement quality service projects. In Ma Chi's view, selling products is only a step of service -- putting the customers on the horse, and another important step is to help the users to train the workers and operators so that they can drive smoothly and drive steadily. This step belongs to the category of "sending a journey".
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