The Bird Of Choice Has A Share In &Nbsp.
Wedding bird
18 announcement, invested 15 million 300 thousand yuan stake in Shanghai
Bill Road
Fashion Co., Ltd. (hereinafter referred to as "bill") accounts for 51% of the registered capital of the company after its capital increase. Market watchers believe that the growth of men's wear industry has been relatively slow in recent years, and the sporting goods industry is growing rapidly.
Bylot was established in October 22nd this year. His business scope is mainly the production and sale of low and medium fashion sportswear, which has not yet started to operate in practice.
Chen Shixin, a market watchdog, told reporters: "in recent years, the sporting goods industry has been advancing vigorously. The overall growth of the men's wear market has been relatively slow. Moreover, there are still some opportunities for China's low-end fashion sportswear as a whole.
The lucky birds and the seven wolves (002029.SZ) are two major domestic men's clothing listed companies. In 2008, the two companies' operating income and net profit increased significantly, and the reported income in 2008 was 938 million yuan, an increase of 100.4% over the same period last year. The income of the seven wolves rose 1 billion 653 million yuan, up 88.7% over the same period last year. But by 2009, the growth of the birds and seven wolves rose to 16.2% and 20.24% respectively.
Compared with men's clothing enterprises, XTEP (01368.HK), which produces sports and fashion products, increased its revenue in 2007 and 2008 respectively by 181% and 111%. Although 2009's performance has dropped, its revenue growth has reached 23.6%, and the income was 3 billion 550 million yuan in that year.
Chen Shixin said the sporting goods industry has a bright future, but the competition is far more intense than men's wear.
The annual growth rate of XTEP in 2006~2008 is over 60%, and the growth rate in 2009 has dropped to 24%. In addition, multinational sports brands such as Adidas are scramble for the sports and fashion products market. Adidas's newly launched low price "NEO" series of products is targeted by consumers in China's small and medium-sized cities.
The company declared: "because the company has no experience in fashion sportswear, and in China.
Fashion sportswear
The market also has the characteristics of low investment, quick results and low barriers to trade in the clothing market. The competition is fierce and homogenization is serious. If the operation of the company is not good enough, the visibility of the products will be difficult to upgrade, and the sales network will expand less than expected, which may have a negative impact on the company's performance.
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