Aidi Underwear: Wuhan Enterprises Providing High-Quality Underwear To 300 Million People
In the textile industry, many
enterprise
The rise is from "
OEM production
"Export", that is, become a foreign garment brand processing enterprises, with their own low labor costs to earn processing profits.
Due to the geographical constraints of Wuhan, when the "OEM" tide swept the coastal areas, Wuhan textile enterprises are still struggling to find their way out, and quality has become the foundation of Wuhan's textile industry.
As a representative of Wuhan textile industry, Aidi underwear has realized the importance of brand from the very beginning, and the production mode of raw materials processing will not make Ai Di underwear become an independent brand enterprise.
In order to make AI Tai underwear more competitive, in 1998, Aidi underwear gradually introduced top production lines such as knitting weaving, dyeing and finishing, garment production from Germany, Italy, Japan and China Hongkong and other countries and regions, and built the largest international production line in Central China.
In 2000, Ai Di underwear pioneered the "knitting clothing engineering technology research center" in Central China by virtue of its production and talent advantages.
Clothing design
,
Technological innovation
Provide the latest technical support.
With the advanced production line and technology development strength, Ai Di underwear has entered the international market with Chinese brand image.
From the beginning of its entry, the Aidi underwear has been integrated with international quality, and has won three international authoritative certifications of eko-TexStandard100, AQL and ISO14001. Among them, eko-TexStandard100 is the most authoritative and influential textile ecological label in the world. After the test and certification of the international environmental textile association, the product has to carry out a full set of more than 100 tests.
In the first half of 2008, Aidi underwear invested 3 million 800 thousand yuan to develop export products, and exported series of sports, leisure and home products were favored by foreign businessmen. AI's underwear, a cotton chemical fiber fabric with antibacterial functions, was sold more than 4 times the price of ordinary products. It sold well in the US market, and even NBA's cheerleaders were also customers. By the end of 2008, Aidi underwear had provided quality clothing products to 300 million people from Germany, the United States, Britain and other 10 countries.
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