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Export To Domestic Sales: How To Successfully Pform Textile Enterprises

2010/11/20 13:57:00 35

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Domestic Consumption Of Export Enterprises

Current international

financial crisis

From the virtual economy to the real economy, the export of China's foreign trade has been greatly affected and impacted by foreign markets, and many enterprises' orders are shrinking rapidly, and the production and operation are facing serious difficulties.

How to change the disadvantages into advantages, protect the industrial foundation that has been put into production for many years, and constantly open up new markets, become the key to the export oriented enterprises to effectively resolve the immediate crisis and to adjust the direction for the long-term development strategy in the future.

The head of the Ministry of industry and information technology, 7, told Xinhua that in the future, the real economy will remain a symbol of national prosperity. Traditional industries such as clothing, food, housing and housing will never be without markets. Export enterprises should seek opportunities in the crisis, actively explore the domestic market, create their own brands, promote industrial upgrading and enhance their competitiveness.

From OEM to independent brand creation

Dongguan Hao Heng Clothing Co., Ltd. has always been export oriented. In May this year, some American and Australian customers who had worked with Ho Heng for eight years indicated that they would end their clothing business in China from next year.

For a long time, Ho Heng has also provided products for Paris clothing wholesalers, which eventually entered the fashion stores in 51 European countries. However, orders for orders from Paris have decreased by 2/3 this year.

"Especially in this winter and next spring, foreign orders are few and far between. This is a terrible thing."

Hao Heng general manager Zheng Jianpei said.

Under the pressure of a sharp decline in export performance, Ho Heng decided to pform and develop the domestic market for his own high-end menswear brand G.I. By the end of 2009, G.I had reached 500 stores nationwide.

China

Academy of Social Sciences

Jiang Jianye, deputy director general of the Guangdong Municipal Development and environment research center and Deputy Secretary General of the brand promotion committee of the city development center, said that as long as ho Heng, a company that made OEM for foreign brands for a long time, technically speaking, it could produce the same quality products as those of foreign famous brands, and the price of its products is 1/3 cheaper than that of foreign similar products.

"A series of policy measures to expand domestic demand provide an opportunity for export oriented enterprises to turn to domestic markets.

Instead of making foreign clothing for the foreign brands and earning a little bit of processing fees, why not draw on the marketing methods of foreign brands, and form their own unique schools according to the national culture and consumption habits, so as to enlarge and strengthen their brands?

The reporter learned from the Ministry of consumer goods industry of the Ministry of industry and commerce that the next step is to formulate a national strategy for the development of clothing independent brands, take the garment industry as a breakthrough point, cultivate a number of independent brands of key clothing, and promote the overall brand building of China's consumer goods industry.

"Three dimensional business mode" to escort the brand

Seemingly simple McDonald's food, there are hundreds of indicators.

It is these high standards that make McDonald's blossom all over the world.

China's DVD production accounts for about 80% of the global market. After its growth, its own brands have "died from patent pools".

"It's like living in a house and paying the rent, but there's no property right at the end of the house."

Jiang Jianye said.

Brand, intellectual property, standard, technological innovation and capital operation are five elements of modern commercial management.

Jiang Jianye believes that if the domestic enterprises want to make their own brands go far away, they should learn from the successful experience of foreign enterprises, and escort the brand with the "three dimensional business mode" closely tied up with the five elements.

Using standard to defend local market

Chinese enterprises are developing

international market

Often encountered some non technical obstacles, Zheng Jianpei described it as "bumping into pain later, but you didn't know in advance where to bump into it, and did not know how it could not be hit".

Jiang Jianye called it "soft barrier": "no country does not protect its own market."

Why in the process of internationalization, the products of the western developed countries can smoothly enter the Chinese market and expand rapidly, while domestic brands can't get out of the way. After they go out, problems are piled up. They are all small problems that can't be solved by raising the technical level by following the industry standards. These WTO hard indicators can't be solved. Even a button should be repeatedly criticized. The reason is very simple: the developed countries first wrapped their own markets with protective films before opening to the outside world, and China hardly set a proper threshold to protect its own market.

DHL, a global express and logistics giant, has suffered heavy losses in the US due to its express business. It has recently announced that it will terminate its domestic express and ground pportation business in the United States from January 30th next year.

At the same time, DHL global express business has been the best in the Chinese market.

"Because there are no barriers in our domestic market, the trade unions act in the United States, as well as the" proper suppression "of health, safety, environmental protection and other restrictions, have finally made DHL overburdened.

Jiang Jianye said.

Experts from the Ministry of industry and information technology suggest that China's "optimistic market" is particularly important in the context of the current domestic consumption and the huge investment of the state to expand domestic demand, because only in this way can China truly promote and upgrade the domestic industry and eventually benefit the Chinese people.