Puma (Puma) Wants Full Control Of The Chinese Market.

　　 According to reports, Germany produces shoes and Athletic Wear Son Setez, chief executive officer of Puma (Puma), said Puma The company will achieve better profit growth expectations in the fourth quarter, but he did not disclose the specific reasons. Puma announced that its net profit increased to 77 million 600 thousand euros. Puma is expected to achieve a "median high digit growth" throughout the year, and the company has previously predicted only "low median single digit growth". Puma hopes that the gross profit will increase now instead of static.

　　 Chanson Setez said Puma made a good profit growth forecast in the fourth quarter, but he did not disclose the specific reasons. Puma said that as of 2015, sales will continue to grow steadily with "high single digit". Growth will depend on wholesale business and sports shoes sales in the European, Middle East and African markets.

Puma has announced the so-called "return to attack" plan recently. details The plan aims to make the annual profit from 2 billion euros last year to 4 billion euros in 2015. As part of the plan, Puma, a sporting goods manufacturer, announced that it would acquire all of the control of joint ventures and retail sales in the Chinese market by buying a minority stake in 49% in January next year. Puma plans to take China as the biggest rising market.

Chanson Setez said Puma will "selectively" consider market acquisitions, because the vast majority of growth and market mergers and acquisitions have nothing to do with it. He added that if Puma sees the opportunity, it will be able to pay hundreds of millions of euros for the takeover.

Setez said Puma's business investment in 2011 will be as high as 100 million euros, but it will reduce business investment after that. In addition, Puma will not lower the price of shoes and clothing next year.

Puma group, the parent company of Puma 71.6%, announced in October 18th that Puma, a sporting goods producer, will become the main brand of the new generation of sports and fashion style clothing. Puma will be transformed into a European cooperative company in April next year, and its chief executive, Zhuang Chen se Ti, will also serve as CEO.

The sporting goods manufacturer's profit in the third quarter increased by 17% to 784 million 300 thousand euros. Puma's sales of Puma Cobra golf brand (FortuneBrands) have also increased this year. The brand's profit is 79 million 30 thousand euros, which is more than analysts estimate from Bloomberg.

　　 Puma also expects total profits in the pre tax year to grow.