China Youth League: Win Development With Change

The ninety-fourth China needle and Cotton Trade Fair (hereinafter referred to as "China needle Association") will be held in Shanghai New International Expo Center on March 13th -15.

Li Jianhua, President of the China Textile Business Association, pointed out in an interview recently that "China needle will be a hundred years' exhibition. After more than 50 years of development, China will finish the pition from planned to market and become the oldest professional exhibition in the industry.

As the sponsor of the China Textile Business Association, the Chinese textile business association is still making great efforts to seek development in the course of change, aiming to create a large-scale professional exhibition.

Steadily upgrading in the process of change

It is understood that the Chinese needle cotton trade fair originated from the planned economy period of 50s of last century, and was organized in the form of supply society to alleviate the contradiction between shortage of resources and insufficient supply of commodities.

From the late 70s, the planned economy began to pform into a market economy. Supply commodities increased, varieties were abundant, and supply and demand gradually stabilized.

Entering the 80s, the goods were completely free from the shortage and turned to be abundant, and the supply became a trade fair. After the establishment of the China Textile Business Association in 1990, it changed its name to the China needle and cotton trade fair. Now its scale is expanding, and it has formed a customer base all over the country.

After more than 50 years of development, China's textile industry has completed the pition from planned to market, and has developed into the oldest professional scale exhibition in the industry. The number and level of exhibitors have gradually increased, and a large number of well-known brands have been hatched.

Such as three guns, cat people, salsa, red beans and the south polar underwear brand, Vico, gold, Luo Lai, grand, Meng Jie, fuanna and other home textile brands, but also boosted Shah shark, Kasen, HOSA, florus, Nile, and other brand new brand.

President Li Jianhua introduces that the main exhibits of the Acupuncture Center include two categories of home textiles, including knitted garments, garments, bedding, towels, Xia Liang household products, including underwear, bra, underwear, socks and household clothes.

All along, the Chinese Acupuncture Association has appeared in the name of the "China needle cotton trade fair". With the development of the times and the market, the "needle cotton fabric" as a representative of the definition of the planned economy has not fully expressed the contents of the exhibition. Therefore, the 94 session will be split into "China home textile exhibition" and "China knitted apparel Exhibition". The two simultaneous exhibitions will be professionally divided and partitioned.

"In the past, China's needle and cotton textile industry benefited from the great situation of reform and opening up, and its development has remained stable. But in recent years, due to various factors, domestic sales are better than export, brand enterprises are better than OEM companies and big brands are better than small and medium-sized brands. This is also the long-term development of China's needle cotton textile industry and even the entire textile and garment industry. In the face of such a large pattern trend, enterprises should gradually adapt to this change.

For example, export enterprises should actively take account of both internal and external marketing, and OEM enterprises should create brand of independent intellectual property rights, and small and medium-sized brands should enhance their brand image.

Of course, these are not easy to achieve, but entrepreneurs must follow this trend and do their best to rationate their resources to achieve this goal.

Li Jianhua told reporters.

Uphold the concept of sustainable development

After experiencing the financial crisis in 2009 and the initial warming in 2010, the market of needle and cotton fabrics showed a relatively good development in 2011. This is evident from the 94 session of the Chinese enterprises.

Li Jianhua said: the scale and the exhibition area of this exhibition will be greatly improved compared with the previous years. The total area is nearly 50 thousand square meters, which is 25% higher than that of the previous session. The exhibitors are enthusiastic and enthusiastic, with more than 500 exhibitors and the majority of brand enterprises.

And some enterprises that have been absent for many years have regress and continue to participate in the exhibition. As the stage of consolidating its brand image or introducing new products, it can be seen that there are obvious signs of warming in the market.

In addition, many enterprises are cross boundary exhibitors, that is, enterprises originally producing underwear, and now extend the product line to home textiles and take a diversified development path.

China's acupuncture industry also ushered in many export to domestic enterprises.

Although this is not a simple process, the recognition of the market and consumers is not achieved overnight. However, we will try our best to guide enterprises and help enterprises establish confidence and help them expand their channels.

Li Jianhua stressed that the sustainable development of needles in the future needs to continue to uphold the concept of sustainable development and innovation, green and environmental protection. It must be built on the win-win mode of diversified market channels and benefits of consumers and enterprises.

Seize the new development trend of the industry, and constantly open up new product categories, and promote the continuous updating and development of the whole industry.

Leading enterprises to expand domestic market

The expansion of domestic demand is not a new policy. The Central Committee first proposed "stimulating domestic demand" in 1998.

At that time, it was mainly considered that the external demand could be greatly affected after the outbreak of the Asian financial crisis. Therefore, it was proposed to expand domestic demand as China's long-term strategic policy and basic foothold.

However, under the momentum of strong growth in China's foreign trade, there are no substantive measures to expand domestic demand.

Recently, expanding domestic demand has once again become the focus of social concern. As a bridge connecting government and enterprises, trade associations should play a greater role in expanding domestic demand.

Li Jianhua pointed out that at present, we should take advantage of the advantages and characteristics of the association to actively guide the textile enterprises in the past foreign trade oriented or purely foreign trade to develop the domestic market.

Our association is a professional organization based on the field of textile circulation in China. It has a long history and has rich experience in developing the domestic market. We will introduce knowledge and guide them to enterprises through various forums, lectures, seminars and exchange meetings.

Not only that, we will also publish the trend of the domestic authoritative textile market, including product trends, design trends, marketing trends and consumption trends, and urge textile enterprises to produce marketable products and fill the huge space of the domestic textile market.

We must continue to support the brand building of the domestic textile industry, and promote the steady and steady development of the traditional domestic trade enterprises and take the road of brand development and high added value development.

It will also promote the integration of production, learning and research, and bridge the pformation of scientific and technological achievements among textile research institutions, professional institutions and enterprises, promote technological innovation in domestic textile industry, and improve the technological content of domestic textiles.

New features of old exhibitions

It is understood that the "China underwear fashion exhibition" and "China home textile exhibition", the exhibition hall is also more professional, that is, in the same exhibition hall, the exhibition area has a more professional division, according to the product category is divided into home clothing area, thermal underwear, seamless underwear, socks, towels, home decorations, bedding and so on. This is also an obvious feature of the exhibition.

In addition to the exhibition hall, China Textile Business Forum and sub forum will be organized in two major categories: home textiles and knitted underwear, including "China's home textile industry channel development trend and Investment Promotion Forum", the underwear design competition award winning exhibition, "China underwear industry leader summit", home furnishing Development Forum, home cool summer Industry Symposium and other colorful professional activities.

Build a platform for industry communication, and give positive affirmation and display to enterprise's innovation results.

Towel and hosiery products occupy a large exhibition area at this session, of which towel area is about more than 6000 square meters, double the towel area of the 93 exhibition. Many towel enterprises stand out and become more and more closely linked with the Chinese Acupuncture Association. In addition, in recent years, bamboo fiber has become a hot spot in the towel industry, and all enterprises have launched related products, which has greatly promoted the development of the towel industry.

Li Jianhua believes that men's underwear has gone through a rapid development in the past two years, and has entered a stage of steady development.

The summer cool products industry is affected by seasonal and regional fluctuations, and develops in the form of industrial clusters. New raw materials and new materials are emerging. I believe there will be new industrial clusters and brand awareness in the future.

Industry resources boost enterprise growth

China will always provide targeted services to exhibitors and provide them with the help of channel construction as the focus of service.

On this basis, the 94 China Acupuncture Association will continue to launch the "Textile Business Forum - China's home textile industry channel development trend and investment promotion innovation". At that time, chain association and channel experts will interpret retail chain franchise, and invite home textile brand enterprises to explore how to carry out channel innovation.

Central Committee has always attached great importance to the invitation to professional audiences.

Li Jianhua said that for a long time, professional agents, retailers and franchisees are the key groups to attract attention. Enterprises will have tens of thousands of professional audiences in this short span of 3 days. In the future, there will be various channels and ways to increase the recruitment of professional audiences. On the basis of the maintenance of the existing audience, we will constantly tap potential professional audiences and increase the new types of viewers such as Internet buyers.

Li Jianhua said that in addition to using industry resources to boost exhibitors, the association also actively sought financial resources to subsidize exhibitors.

The Central Committee is the focus of the exhibition supported by the Ministry of Commerce. Since the 92 session, the Ministry of finance has made financial subsidies to the small and medium-sized enterprises participating in the Acupuncture Association after many efforts.

A total of 62 enterprises received financial subsidies in the 92 China Acupuncture Association, and 140 of the 93 enterprises were subsidized by the state.

This is not only the honor of the Chinese Acupuncture Association, but also the honor of the enterprise.

In addition, the association will actively use the power of branches to guide and support the various branches of the textile industry.

Such as home dress Committee, underwear Committee and other branches, in various industries to promote exchanges and activities, at the same time, give strong support to enterprise innovation.

With the approval of the Ministry of civil affairs, the association will also set up branches such as the summer cool products branch, to further increase the communication and cohesion in the industry, and inject fresh ideas and blood into the production enterprises to promote the brand concept and industrial upgrading of the whole industry.

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