What Costs Are Easy To Cut During The Exhibition?
Before we discuss what costs must be paid, let's look at what costs are easy to cut. There are several ways to choose.
1, minimize the cost of gifts.
On-site
Exhibition manager
There may be complaints about this, but they will understand.
In any case, the presentation will give you the idea that "this person may not be our target customer". A Intel expert who once participated in the exhibition thinks that he has managed Intel's participation projects from 1992 to 2000.
The cost of Intel's presentation at the show ranges from $5000 to $30 thousand, especially at some major exhibitions, such as COMDEX.
If your company takes part in more than 20 exhibitions a year like Intel and sends out the corresponding gifts, the cost savings will be 6 figures.
Even if you do not attend so many exhibitions, you can also calculate the cost of gift saving: according to a recent survey, gifts are typical expenditures for raising the budget, often accounting for 8-12% of the exhibition budget.
When attending the COMDEX exhibition, Intel spent about $30 thousand on gifts, accounting for 1.5% of the total cost.
2, reduce
Booth cleaning
Service charges
In some small booths, for example, 10 * 10 feet, 10 x 40 or 20 * 20 feet, the booth staff usually do the cleaning work.
In some large booths, such as 40 * 50, 50 x 50 or 50 * 70 feet, there may be special cleaners to clean up rubbish or waste.
However, experienced managers will ask the cleaners to clean the booth just when it is just built, instead of cleaning it daily.
Because after the first day, the cleaning of the booth is often rare.
Some companies spend $1800 to $10000 a year on average in terms of cleanliness, and they will not lower the level of booths.
3. Do not rent plants
You can save $250 to $1800 from this item.
Some companies can save $5000 a year, and the booths will not look lifeless.
4.
Booth
Less on the phone
The phone on the booth can meet the needs.
It usually costs 250 dollars to pull a telephone line on the booth. If you install fewer phone calls, you can reduce a lot of expenses.
The advantage of less phone calls is that you can make your employees less frequent unauthorized calls.
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