Fabric Prices Skyrocketed &Nbsp; Dongguan Enterprises Have Their Own Unique Strategies.

The fifteenth China held in Humen, Dongguan International Fashion Fair Upload messages since the second half of this year. Fabric price Skyrocketing Clothing enterprise I have to choose to digest the pressure of rising prices and deal with them.

Tan Zhihui, manager of Dongguan Shan Tong Clothing Co., Ltd., said the fabric cost accounted for 30% of the clothing production cost of the company. Since the second half of this year, the fabric price has risen by more than 60% in the first half of this year, making the business pressure increase sharply. Although turnover increased by 30% over the same period last year, profits fell by 20%.

The big reason for the decline in profits is that the good boy has basically not raised the price. This is also the choice of most brand clothing companies.

Zhang Binbin, customer service director of Dongguan Yi Yun Er Clothing Industrial Co., Ltd., said that the brand clothing store is different from the small factory. It takes the whole body and moves the whole body. Taking the example of Yin Yun, more than 2000 chain stores nationwide have established stable cooperative relations with some old customers. Especially in the garment industry, which is fully competitive in the whole country, the positioning of the middle and low end is facing strong competition pressure, and dare not go too far. Therefore, this year only increased the price by 5% to 10%, and the upstream cost is basically absorbed by itself.

Wang Yaojun, the development manager of Song Ying (International) clothing and Accessories Co., Ltd., also said that measures have not yet been made to raise prices.

"The rising cost of raw materials and manpower is a general trend. Clothing enterprises' barriers are irresistible. The most important thing is to turn the pressure of rising costs into the driving force for industrial upgrading." Wei Lin, vice president of China clothing association, said that garment enterprises must abandon extensive management and increase production efficiency and brand value, otherwise they will be eliminated by this wave.

Many garment enterprises began to plan carefully on fabric selection. Ye Li, director of the marketing center of Dongguan Star Industrial Co., Ltd. introduced this year's selection of more imitation wool, nylon instead of pure cotton, while adjusting the brand positioning, highlighting the design of fashion sense, so that customers feel value for money. But ye Li also stressed that costumes will not be sacrificed for cost. For example, this year's down jacket is still using windbreaker.

The concept of costume design is also changing. Feng Lu, a fashion designer, said that considering the price of cotton becomes more expensive, when designing clothes, more consideration will be given to cutting the styles more succinctly, minimizing wrinkles and using cloth seams to reduce the use of fabrics. Fabric selection is also more biased towards artificially reconstituted fibers.

Tan Zhihui introduced the transformation from last year to help companies get through a difficult period. Good children adjust their positioning to find a professional middle age girl clothing, which is a blank in the domestic market. At the same time, we have strengthened the cost control of production, adjusted personnel and organizational structure, and placed every employee in a precise position, thus controlling the rise of human cost.

In addition, good boy is also preparing to transfer the workshop to Jiangxi province. "It is estimated that the factory rent can be reduced by 30%. The cost of wages will also drop. " Tan Zhihui said.

Wei Lin said that the price of cotton is not expected to rise, but the pressure on labor costs, management costs and intellectual property costs has not yet been released. The environment for garment enterprises is still grim.

Compared with brand clothing enterprises, the pressure of small garment factories is weaker. He Guiyun, director of Tianjin pure cotton children underwear Co. Ltd., said that the price of the underwear for children made by the company rose from 30 yuan to 35 yuan. It seems that it has not risen much, but its base is small, and the rate of increase has reached 16.7%. The main reason is that cotton prices rose by more than 70% in the second half of the year, up from eighteen thousand yuan per ton last year to thirty thousand yuan per ton, which is particularly important for pure cotton clothing. Sales also fell by 20%.