ODM Mode Runs &Nbsp; Tai Ya Footwear Leading Sports Sole Manufacturing Industry.

November 24th, with the steady advance of IPO, A shares market The subdivision industry is becoming more and more abundant. Focus on sports shoes EVA soles, PH soles, PU Sole The footwear industry (002517), which is research and development, production and sale of shoe sole accessories, will be the first manufacturer of sports shoe soles landing on medium and small plates.

Tai Ya shoe industry is located in Quanzhou, Fujian, which is known as "China Shoes Capital". It is one of the two clusters of sports shoes industry in China. Anta , XTEP Famous brands of sneakers, such as hongerke, hongerke, del Hui, Jordan, PEAK and so on, are gathered. There are many supporting enterprises in the region, specialized division of labor is mature, and the industrial chain is perfect. As the largest shoe sole manufacturer in Quanzhou, the footwear industry of Tai Ya is developing rapidly based on the perfect industrial chain in this cluster.

Sports shoes manufacturing enterprises are in the middle link of sports shoes industry chain, and downstream customer resources are very important for their development. According to Xie Zixi, director of the footwear industry of Tai ya, the company has now become the sole supplier of Anta and XTEP, the sole supplier of the top five, including the 31st degree, Hongxing Erke and del Hui. The company has entered into a strategic cooperation agreement with these customers. Under the same price, the company will give priority to the purchase of all kinds of shoes, and strive to achieve an average growth rate of not less than 20% per year. This kind of business cooperation with brand enterprises for many years is a guarantee for the sustainable development of the footwear industry.

The sole of athletic shoes is the most important part of finished shoes. 50% of the appearance of athletic shoes and 70% of functional ones are decided by the sole styles. As a supporting manufacturer of brand enterprises, the footwear industry of Tai Ya is not simply processed according to the requirements of downstream customers. All products of Tai Ya adopt ODM mode. The ODM mode is based on the design concept of all kinds of sports shoes put forward by the customer, combined with the trend of the market, we develop and design various formulations and styles of the product's own materials. After the product is developed, the sole samples are made for downstream customers to choose, and then the order is entered into mass production. Xie Zixi said that the company adopted ODM's business model to get rid of its dependence on downstream enterprises and master the initiative in production and operation. The company owns the copyright of the product independently, so that the added value of the product can be raised, and more profits can be obtained from the downstream of the industrial chain.

Adopting ODM production and operation mode requires enterprises to have strong R & D technical strength. Thailand shoes industry first set up technology center in the industry in 2005. At present, it is one of two sports shoes sole enterprises in Fujian Province, with both municipal and provincial enterprise technology centers. The company's technology center has 53 full-time R & D personnel and 7 part-time experts. There are 4 utility models patents, and 10 other invention patents, 2 utility models and 5 designs patent applications have been accepted, of which 10 invention patents have passed the preliminary examination. The company launches more than 100 product designs every year. Among them, "savage eight Octopus" outdoor shoes, "space killer" series tennis shoes, and "cool through the end" series of running shoes and other products have sold over a million pairs.

Sports shoes soles industry is a labor-intensive industry. The scale of production directly affects the productivity and scale efficiency of enterprises. Although the footwear industry of Tai Ya is one of the largest enterprises in the industry, its production scale is still relatively small. Statistics show that in 2008, the market share of sports shoes soles was 4.1%. The company intends to raise funds of 150 million yuan this year, and put in a planned annual production of 20 million pairs of sports shoes sole projects and extension projects of the technology center. It is expected that the implementation of the project will further enhance the scale efficiency and market share of the company. Thailand footwear industry hopes to take this stock listing as an opportunity to make full use of the advantages of capital operation experience and financing convenience, expand the scale of enterprises through acquisitions and mergers, and consolidate the leading position of the company in the sports shoes soles industry.