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Ningxia &Nbsp, "Price Fixing" To Enhance Brand Competitiveness

2010/11/24 14:18:00 58

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Ningxia's local businesses can be seen in the newly opened century Jinhua, Jian Dai city and Xinhua Department Store Shopping Center reopened after renovation.

Hsing Chuan Costume

Stores and compete with world famous brand costumes.

Moreover, the daily sales volume is still far ahead of other brands when the rebate is lower than other brands.

Hou Jianjun, general manager of Hsing Chuan Garments Co., Ltd. believes that the main reason is Hsin Chuan clothing.

Price fixing

Hsing Chuan's product price is 70% of the same price of other brands, the same quality, Hsin Chuan's lowest price, the same price, the quality of Hsin Chuan is the best.

"Low price" has brought tangible benefits to consumers, and has brought a long lasting market competitiveness to the company, so that enterprises have been in a healthy and sustainable development of a virtuous circle.

This year, "Hui Chuan" trademark has been identified as "China's well-known trademark" by SAIC.

In this year's "China International Clothing and Accessories Fair" and "Western China (Yinchuan) second costumes Art Festival", products imported from HSIC clothing have been well received by customers both at home and abroad, further enhancing the popularity and influence of the brand in the region and abroad.

Based on this, this year, Hui Chuan was invited into the high-end brand positioning of Ningxia Jian City, Century Golden Flower, Lanzhou Wangfujing department stores, Chengdu group department store and other well-known department stores, and achieved good sales performance.

"A Western garment enterprise can enter these high-end shopping malls, it should be the embodiment of enterprise strength and product competitiveness."

Hou Jianjun said.

In the past 17 years, under the objective conditions of the poor western garment industry, Ningxia Hui Chuan Garments Co., Ltd. has insisted on promoting the comprehensive development of enterprises with trademark brand building, making it the only garment enterprise in the twelve provinces of Western China that has entered the top 500 enterprises of China's textile and garment industry, and has become the largest and best quality enterprise in Western China.

At present, the level of technology and equipment and the design and manufacturing technology of suit have already caught up with the advanced level of the country, and the market competitiveness has been greatly improved.

Compared with the same period last year, sales revenue increased by 28% and foreign trade exports increased by 52% this year.

According to statistics from China National Business Information Center on sales of men's suits in major shopping malls in China, the market share of "Hui Chuan" brand has been in the top three for 5 consecutive years, ranking first in 2006.

In the face of the high-end consumer market such as Century Golden Flower and building modern city, higan is currently developing high-end products and actively meeting new opportunities brought by the new market.

Recently, Mr. Hsien Chuan officially hired Mr. Ivano Caitlin as director of brand design, opening up the road of innovation and development towards internationalization.

As soon as we enter the threshold of "12th Five-Year", we will continue to strengthen cooperation with famous international and domestic Brand Company to accelerate the pace of entering the international and domestic market.

Striving for 5 years to rebuild two Hui Chuan, let HSI Chuan be among the top 100 garment enterprises in China, and strive to make Ningxia brand a city card for Ningxia.