What Determines The Life And Death Of Clothing Enterprises?
If a clothing company has many market capabilities at the same time, the gate to decide its life and death is no longer the basic production factor such as raw material price increase and cost increase. When the enterprise's fashion design creativity fails, the style reduces, the trend speed slows down, and the enthusiasm of service consumers becomes weaker, so that enterprises will be eliminated by the market. Where is the decision of the clothing enterprise's life and death gate?
Cotton prices have gone up this year, and the cost of labor has increased.
enterprise
The situation is hard, especially some small and medium-sized clothing enterprises are still facing the crisis of survival.
Thousands of sails on the side of the sunken boat.
Facing the high cost era, there are also garment enterprises with no headache.
For example, Humen YISHION.
international
The pace of domestic market expansion has speeded up, and its economic efficiency has also improved significantly. It is estimated that the tax volume of YISHION will exceed 250 million yuan this year, 80 million yuan more than that of 170 million yuan in 2009.
YISHION is not very sensitive to costs, and it is not affected by cost changes because YISHION's market competitiveness has exceeded the price. This advantage does not depend on pportation and processing to maintain the survival of enterprises.
YISHION is a company with brand name. It is a company with original design ability and can influence popular culture. Its mode and characteristics constitute YISHION.
Sale
Advantage.
When consumers choose YISHION products, their eyes do not focus on price tags.
They are attracted by the popularity of YISHION brand, because YISHION pays new bills and pays more attention because of its fashionable style.
If a clothing company has many market capabilities at the same time, the gate to decide its life and death is no longer the basic production factor such as the increase of raw materials and the increase of cost.
When the enterprise's fashion design creativity has failed, the style has been reduced, the trend has slowed down, and the enthusiasm of service consumers has weakened, so that enterprises will be eliminated by the market.
A clothing company based on competitive assets and a clothing company that competes with competitive assets decides that the gate of life and death is different.
Companies that compete on the basis of factors are changing the supply and demand of production factors. Business operations will compete with different situations, and compete with assets, especially channels, brands and corporate culture.
Companies that invest in capacity will avoid the impact of the industry boom. For example, YISHION has 3000 franchised stores and franchised terminals, which will not be driven out of stores just like the companies that rely on the sale of large stores, just because the supply price is increased. YISHION's creativity can come from the international market and meet the needs of consumers faster. In fact, YISHION is creating the market and creating demand, and those enterprises that rely on the environment of essential factors can only look at the weather.
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